The NonProfit Times

SEPTEMBER 23, 2024

Levey Are the good times for nonprofit fundraisers, if not back, at least on the horizon? During boom times, fundraisers (as do most marketers) are more likely to increase attention on acquisition efforts and reduce their focus on retaining donors. By Richard H. A plurality (44%) indicated they met their revenue goals for the year.

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Allegiance Group

FEBRUARY 14, 2023

Additionally, retention rates for first-time donors declined from 25.3% As we’ll talk about below, donor acquisition is a long-term investment to grow your donor file and revenue over time, and you need a multi-year view of the outcome. This article provides insight and perspectives on donor acquisition strategies for direct mail.

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Bloomerang

NOVEMBER 10, 2023

To secure the support of these crucial donors, your nonprofit needs to build a robust major gifts fundraising strategy. Because major gifts are so large, it requires time and dedication to cultivate and acquire more of these donations. Why are major gifts so important for nonprofits? What is a major gift?

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Allegiance Group

APRIL 15, 2024

Direct mail fundraising should be an integral part of your nonprofit’s direct response strategy. When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Allegiance Group makes achieving direct mail success simple. Does direct mail work?

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Nonprofit Tech for Good

JULY 17, 2022

When a donor signs up for a recurring donation online, there are no checks to mail and no monthly reminders needed; much of the expense and hassle on the nonprofit’s side have been eliminated. In light of these advances, it’s time for your nonprofit to consider developing its own online recurring giving program.

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Bloomerang

OCTOBER 20, 2021

Believe it or not, I’ve found that there are parallels between one of the greatest Halloween movies ever made and major gift fundraising. Do you have volunteers who are volunteering multiple times each month? . You’ll also be able to see if new donors make larger gifts to other organizations with similar missions.

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Bloomerang

DECEMBER 15, 2023

Today’s question comes from a nonprofit employee who wants advice on how to attract corporate matching gifts: Dear Charity Clairity, I have a question about how to attract corporate matching gifts. I know all companies have different requirements, but we’re a small shop and don’t have the time to research this for everyone.

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Bloomerang

AUGUST 16, 2024

Building a legacy giving program requires nonprofits to market the opportunity to leave a legacy gift. But it’s time to think beyond direct mail pieces and brochures. Here’s how your nonprofit can integrate legacy giving into your email program. Aren’t legacy giving donors direct mail donors?

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Bloomerang

AUGUST 24, 2022

You just landed a ten million dollar mega gift for your organization. For those of us who have accomplished this, exhilaration hardly describes all the emotion that comes with raising a multimillion dollar gift from one donor. That may seem obvious, however, there has been some conversations as to whether mega gifts are a good thing.

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The NonProfit Times

JULY 17, 2024

Are the good times for nonprofit fundraisers, if not back, at least on the horizon? During boom times, fundraisers (as do most marketers) are more likely to increase attention on acquisition efforts and reduce their focus on retaining donors. A plurality (44%) indicated they met their revenue goals for the year.

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sgEngage

NOVEMBER 3, 2021

Corporate giving opportunities like matching gift programs, volunteer grants, and fundraising event matches allow nonprofits, donors, and corporations to build and grow mutually beneficial partnerships. Why doesn’t everyone partake in those programs already ?” But what exactly does the donor get out of the arrangement?

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Nonprofit Tech for Good

MARCH 20, 2024

Direct mail was the second most preferred channel at 21%, followed by social media (17%), text messaging (8%), and phone calls (2%). M+R Benchmarks ] Online Giving The average gift made on desktop devices is $194; for mobile users, the average gift is $94. [ GivingTuesday ] Monthly Giving The average monthly gift is $25. [

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Bloomerang

JUNE 7, 2024

Today’s question comes from a nonprofit employee who wants advice on whether a gift chart is appropriate to raise funds if not in a capital campaign: Dear Charity Clairity, We have an ambitious individual fundraising goal of $500,000 this year – almost 1.5 times what we raised last year! I love gift charts as an organizing tool.

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Nonprofit Tech for Good

SEPTEMBER 27, 2021

Tribute and honorary gifts , made in honor or in memory of someone who is not a donor, are a great way for nonprofit organizations to raise awareness and funds while honoring an individual, either in memoriam or celebration. In fact, according to the 2020 Global Trends in Giving Report , 33% of donors give tribute gifts to family and friends.

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sgEngage

OCTOBER 27, 2021

Employer matching gifts offer ample benefits to each stakeholder, including the company matching the gift, the employee making the initial donation, and the nonprofit receiving the funds. . One might argue, however, that the nonprofit is the party that benefits the most from these types of corporate giving programs?

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Qgiv

MAY 4, 2021

Laura Kruisenga, COO with Kennari Consulting , works with clients to build their annual fundraising programs with a particular focus on events, communications, and staffing. Why should you focus on growing your recurring giving program? How to grow your monthly giving: Brand your recurring giving program.

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Nonprofit Tech for Good

APRIL 3, 2022

The term “call to action” (CTA) is used multiple times in the list. Make a one-time or monthly financial contribution to the organization. Make a “ stretch gift ” that is very generous and is outside your normal giving pattern. This could be done annually or just one time. Then help implement these tools.

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Achieve

JANUARY 27, 2023

By setting up a recurring giving program, you’ll allow a sustainable stream of financial support to come flowing in. So as you consider your online fundraising efforts moving forward, prioritize creating a dedicated program aimed toward recruiting recurring donors and establishing long-term relationships for giving.

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Bloomerang

MAY 26, 2021

So you want to start up (or restart) a donor acquisition program. The reality is, whether you are trying to grow a new file or stop attrition on your existing file, there’s no better way to obtain and keep new donors than with a well-executed donor acquisition program. Options could include: Direct mail. Tip #1: Identify

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Get Fully Funded

APRIL 23, 2023

There are two parts to thanking donors: Connecting with the donor’s brain by providing a gift receipt and more importantly, touching the donor’s heart by letting them know they are heroes for giving to your organization’s cause. Take your time. Writing a meaningful thank-you note that will touch the donor’s heart takes time.

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The Fundraising Authority

SEPTEMBER 7, 2022

As you are looking for donors to make contact with and insert into your fundraising funnel, you don’t want to waste time. This is a mistake that costs non-profits valuable time and resources. You only have so many staff members, so much money and so much time in a day. Who can you truly call a “major donor prospect?”

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Bloomerang

APRIL 6, 2021

Your team likely spends countless hours planning events and campaigns in order to raise money for programs and projects that will further your cause. . This type of campaign uses a combination of various digital methods and/or direct mail. . What are the benefits of using direct mail in a multi-channel approach? Direct Mail.

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Nonprofit Tech for Good

JUNE 23, 2020

Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate. If you want to name your monthly giving program or its members, here are 30 ideas to spark your creativity.

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The Fundraising Authority

NOVEMBER 28, 2020

In working with dozens of non-profit organizations on year-end giving programs, I have found that there are five basic rules that must guide your strategy if you want to steadily increase year-end fundraising each and every year at your charity: Rule #1: Make Sure Your Message is Consistent. communicate) through direct mail.

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Bloomerang

OCTOBER 13, 2021

This is a time when many organizations are raising as much as 30% to even 50% of their total budget. . To make the most of this end-of-year giving season , I recommend taking the time to do a simple and inexpensive task that will inspire donors to be even more generous: calling them. . You feel fantastic. . You feel fantastic. .

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Nonprofit Tech for Good

APRIL 15, 2020

Some nonprofits even have monthly giving set as the default on their primary donation page which can increase your nonprofit’s number of monthly gifts by as much as 5.5% (also according to Blackbaud). As a best practice, study and mimic large nonprofits similar to yours in mission and programs with years of experience.

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The Fundraising Authority

SEPTEMBER 22, 2022

They had one full-time development director on staff, but everyone – including the staff, the board, the volunteers, even the donors – was constantly worried about fundraising. So every time someone had a good idea for a mailer, they sent one out. The letter will be sent out in the mail on the following day. #4

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NetWits

FEBRUARY 27, 2012

The #1 Reason to Start a Recurring Giving Program. What’s the #1 Reason you need a recurring giving program, you ask? direct mail) you’ll increase the lifetime value of that donor from $128 dollars to $197 dollars – An increase that any nonprofit organization would love to see. 10 Benefits of a Recurring Giving Program.

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DipJar

AUGUST 6, 2021

Volunteer work often contributes to greater long-term sustainability because it can provide a reliable source of support during challenging times. . When you focus on optimizing your volunteer program from the ground up, you can give it the foundation it needs to be successful. . Volunteer Recruitment. Volunteer Communication.

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sgEngage

JULY 16, 2024

Here’s how targeted appeals are working for us: Promoting matching gifts Focusing on a theme Experimenting with AI I am the Development Manager for After School Matters (ASM), a medium-large nonprofit that provides after-school programs for high school teenagers in Chicago. It seems self-evident, but it really does go a long way!

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The Science Behind Engaging your Supporters

SEPTEMBER 21, 2018

By focusing a little extra energy on your mid-level donors, you can raise more money and create a quality pipeline for your major gifts officers. Successful mid-level donor programs are all about providing donors with a personal touch while maintaining the analytic discipline that allows you to scale your programming.

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Everyaction

FEBRUARY 5, 2018

Click here for practical tips on improving your email program this year and here for an in-depth look at three reporting tools every nonprofit should have to improve their fundraising strategy.). In today’s digital age, it might seem somewhat nostalgic to talk about direct mail. You started out in direct mail almost 17 years ago.

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sgEngage

JULY 18, 2024

A persona is based on broad attributes or motivations, for instance, The Doubler, a donor who multiplies their philanthropy through matching gifts. This is also where we tend to spend the most money, and a lot of time. Just because someone has made only $100 gifts in the past doesn’t mean they couldn’t be your next major donor.

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Profile Donor Gift Data 91

EveryAction

JANUARY 13, 2023

We’re proud to support our customers in their accomplishments throughout the last week of the year-end fundraising season —here’s a first look at just three of their achievements during that time! Over 1,000 participating customer organizations received over half a million online donations.

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Bloomerang

MARCH 22, 2024

If you do get a new full or even part-time hire approved, and want to use a consultant/coach to help train them, that’s a good use of outside expertise. Develop user-friendly donation landing pages and gift processing. Develop a direct mail donor acquisition program. Develop a monthly giving program.

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Nonprofit Tech for Good

OCTOBER 30, 2011

” That’s the Web we all now live and work by, but this year a good old-fashioned holiday greeting with a hand-written note sent via snail mail would likely make a very strong impression – especially if the proceeds benefit a nonprofit. Anderson Cancer Center Children’s Art Project :: View Collection. Stay tuned!

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Candid

AUGUST 18, 2021

The end results are more efficient fundraising, more revenue, and more time for what matters. These algorithms are continually refined over time as more data is generated for analysis. For instance, AI can quickly rank individual donors by their likelihood to give to a direct mail appeal right now. . How Nonprofits Use AI.

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