Bloomerang

JUNE 21, 2022

While there are several answers to this question, getting a return on your investment (ROI) really starts with two key things: new donor retention and second gift conversions. So, how do you set a second gift strategy? Picture the ideal way you would like to cultivate and solicit your new donors. If not, how can I do so?”.

Donor 122

Donor Strategy Create Gift 122

Bloomerang

JANUARY 14, 2025

To raise significantly more money through existing email channels, add a link to your online donation page or a mobile email donation button, like the one pictured below. That way, an email recipient must only click on that button and confirm their donation to give that specific gift amount to your organization.

Mobile 105

Mobile Giving Guide Nonprofit 105

BoardAssist

DECEMBER 15, 2014

Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. This week guest blogger Gail Perry is back with her top tips to help us all raise more money by mail. 112 Tips to Raise More Money by Mail. Thanks Gail! Guaranteed!

Mail 61

Mail Money Tips Raise 61

Bloomerang

JANUARY 3, 2022

This includes the cost to design, mail, print, and create the appeals, as well as the time that your staff spent working on the campaign. This will help you understand donor trends, such as if you reached a new audience, if the average gift amount increased, etc. . When evaluating your year-end campaign , look at the whole picture.

Evaluation 132

Evaluation Metrics Campaign Fundraising 132

Achieve

OCTOBER 1, 2017

This means, as year-end giving season approaches, I actually get excited when my mailbox fills up with lots of direct mail appeal letters. It included a letter, gift form and a stapled two-page report with metrics and numerical results of their programs over the last five years. In mail purgatory. In mail purgatory.

Mail 52

Mail Fundraising Gift Picture 52

Have Fun - Do Good

DECEMBER 18, 2012

If you want to give the e-course as a gift, just purchase the class for yourself, and then email me at britt AT brittbravo DOT com with: Your gift recipient's first and last name Your gift recipient's email The date I can contact the gift recipient with more information about the class ( I don't want to ruin the surprise!)

Course 56

Course Gift PDF Classes 56

Allegiance Group

FEBRUARY 14, 2023

The Q2 2022 Fundraising Effectiveness Project paints a concerning picture. This article provides insight and perspectives on donor acquisition strategies for direct mail. It should be noted that direct mail is just one channel to acquire new donors. Mailing to the most affluent zip codes will result in a higher response rate.

Mail 52

Mail Donor Strategy Files 52

Pamela Grow

OCTOBER 24, 2024

We do very well with bequests and that has been keeping us going well with our bigger financial picture. We started mailing them in envelopes instead of flats last year. Our December newsletter is at the printers now to be mailed the day after election day. But we do need to raise $350 – 400,000 in donations each year.

Donation 59

Donation Newsletter Donor Fundraising 59

Bloomerang

MAY 26, 2021

This will give you a picture of where there is overlap with your current and prospective donors and show you specific places where your new donors may be unique. The goal is to walk away from this stage with a clear picture of who you are trying to reach. Options could include: Direct mail. If so, write those down.

Donor 130

Donor Program Tips Channel 130

Neon CRM

MARCH 20, 2025

Youve probably written many thank-you letters, whether they were for birthday gifts or party invitations. The stakes are low when you write a personal thank-you note: Your Great Aunt Dottie is unlikely to shun you if your thank-you note arrives a little late or doesnt include details about how youll use her gift.

Template 92

Template Donation Free Gift 92

Bloomerang

OCTOBER 30, 2023

Thanking donors well is an essential aspect of fundraising that is often done just once—when the donor makes a gift, or, worse, it’s overlooked entirely. Send a series of automated email thank yous—starting with the one sent immediately after a donor makes a gift online—expressing thanks and encouraging engagement. “

Feeds 116

Feeds Donor San Antonio America 116

Saleforce Nonprofit

JULY 21, 2021

It’s easy to end up with a lot of data silos, none of which provide a full picture of a supporter’s overall involvement. For example, if direct marketing segments are pulled before the most current gifts have been entered from donation pages, contacts may be pulled into the wrong groups and sent inappropriate solicitation messaging.

Integration 119

Integration System Los Angeles Database 119

The NonProfit Times

JULY 17, 2024

If the financial picture from the past 12 months is cautiously positive, looks ahead are sunnier. Websites (85%), direct mail (82%) and email solicitations (80%) make up the top three most-common avenues, followed by bequests (73%), DAFs (70%), foundation grants (69%) and social media (68%).

Stream 64

Stream Gift Fundraising Data 64

sgEngage

JULY 16, 2024

Here’s how targeted appeals are working for us: Promoting matching gifts Focusing on a theme Experimenting with AI I am the Development Manager for After School Matters (ASM), a medium-large nonprofit that provides after-school programs for high school teenagers in Chicago. It seems self-evident, but it really does go a long way!

Fund 105

Fund Work Teen Donor 105

CauseVox

SEPTEMBER 20, 2024

A well-executed thank you is a reminder of why they supported you in the first place and creates lasting feelings of goodwill, which certainly extends to when you are ready to ask for another gift or when year-end comes around. I still have my picture today. When the “thank you” comes from beneficiaries, it’s all the more meaningful.

Donor 97

Donor Mail Gift Award 97

sgEngage

MARCH 8, 2022

Held during the first week of April, Tartan Tuesday invites all members of the Maryville College community to support the programs and causes that are important to them and help the College earn challenge gifts. A participation goal (either trying to achieve a specific number of donors or gifts) seems to work best.

Giving 94

Giving Phase Gift Donor 94

DNL OmniMedia

MAY 13, 2021

Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. In order to truly maximize your fundraising efforts and better engage with the individuals who help fund your mission, an integration between direct mail marketing and a digital channel is a huge step in the right direction. . Let’s dive in!

Mail 52

Mail Integration Digital Strategy 52

Neon CRM

MAY 16, 2024

For example, Neon CRM users can create groups based on gift size, initial donation type (online, direct mail, or in person), their level of engagement (one-time donation versus recurring donors, for example), or the campaign that prompted their gift. Did it say, “Thanks for the gift!”

Donor 95

Donor Gift Chicago Donation 95

Qgiv

MAY 4, 2021

Monthly giving can do more than help you attract new donors, it can help you renew donors and cultivate them to higher gifts too! Make sure your donation page is easy to understand with a clear and obvious recurring gift option. Have a “recurring gift” type on the gift record. Promote your monthly giving club at events.

Problem 105

Problem Program Giving Gift 105

Bloomerang

MAY 31, 2022

Major gifts. Your fundraising strategy should focus heavily on cultivating major gifts. Pursuing a multichannel marketing strategy using a variety of channels, from social media and email to direct mail, will allow you to expand your reach and promote your cause to the widest possible audience. Matching gift database.

Strategy 132

Strategy Fundraising Develop Nonprofit 132

Neon CRM

SEPTEMBER 5, 2024

Nearly every social post, email, or direct mail piece you create for the big day will point people to this page. Adding a high-quality image to your donation form can help people visualize who they’ll help with their gift. If you can, include a picture similar to those you’re sharing on social media or in your emails.

Donation 92

Donation Build Gift Donor 92

Bloomerang

MARCH 5, 2024

Picture this: Your organization has worked tirelessly to prepare for your annual gala over the last three months. You and four other major gift officers are soliciting donations from your major donors throughout the event. The easier it is for the donor to support your organization, the more donations your organization will receive.

Donor 111

Donor Giving Donation Social Media 111

Bloomerang

AUGUST 16, 2021

How many donors currently make gifts below that average? What kind of Gift Chart represents your current distribution of donors, and how many donors do you need at each level to meet your goals? . Number of donors who increased their gift. Numbers of donors who transitioned to a major gift level. What will that cost? .

Analytics 126

Analytics Strategy Fundraising Social Media 126

sgEngage

APRIL 17, 2024

Sometimes, one clever tweak is all it takes for dramatic results: Medecins Sans Frontieres (Doctors without Borders) had a 34% higher number of $250 gifts by setting the default option at $250 on the donation form. This also led to a 25% higher average gift amount. Blackbaud’s donation form gives us the brand credibility we want.”

Donation 111

Donation Online Donor Blackbaud 111

The Verge

DECEMBER 28, 2020

If you’re lucky enough to have unwrapped a new iPhone as a holiday gift this year, you’ll probably want to install some new apps on it. Apple’s default Mail app for email is still just plain bad. Google Photos is ending its unlimited storage starting on June 1st, 2021, so it won’t back up all your pictures and videos for free anymore.

Widget 139

Widget Photography Photo Calendar 139

NTEN

APRIL 29, 2010

The average gift size for a one-time online gift was $81.33. This decline was driven by a drop in the average gift size. Environmental nonprofits in our study raised 96% of their online revenue from one-time gifts. Sometimes groups only focus on certain stats, and you may not be getting the full picture.

Benchmark 70

Benchmark Studies Free NTEN 70

DNL OmniMedia

DECEMBER 12, 2024

Increased involvement in other areas of operation: Giving a monetary gift isn’t the only way your supporters can make a difference for your mission. Dont be afraid to A/B test social media posts, direct mail appeals, and other marketing materials.) Encourage your direct mail recipients to take action after reading your message.

Marketing 52

Marketing Guide Nonprofit Social Media 52

Bloomerang

AUGUST 23, 2023

Your database is probably home to people from a ton of different sources – your online donors, your direct mail donors, your volunteers, people who signed up on your website, people who registered for one of your events, people who fall into more than one of those categories, etc. So for example, you may see a number like 6,728, as pictured.

Donor 98

Donor Report Database Template 98

Bloomerang

JANUARY 7, 2022

Matching Gifts. In addition to soliciting gifts, why not take the day to recognize those who support your mission, like donors, volunteers, sponsors, grantees and vendors? Ask for a specific gift amount from supporters. Ask for a gift for a specific purpose. Above average gift amount: 4. Analyze Campaign Data.

Campaign 122

Campaign Ideas Giving Tips 122

NonProfit Hub

AUGUST 6, 2020

But according to the Blackbaud Institute, while social media is on the rise, direct mail has declined from 49% to 23% of donors from 2010 to 2018. . Yet, direct mail remains viable for “mature donors” born 1945 or sooner. Direct mail leads to about 43% of what compels boomers to give. Don’t leave this open for assumption.

Effective 91

Effective Fundraising Mail Causes 91

Bloomerang

DECEMBER 1, 2023

Remind them of their generosity, and your thankfulness by: Hosting a thank-a-thon phone call party with your board Send a personalized email without an ask Drop some thank you postcards in the mail Establishing your appreciation for the gifts they’ve already given is a great start to your year-end campaign.

Donor 114

Donor Relationship Survey Campaign 114

Get Fully Funded

NOVEMBER 11, 2021

Yes, their manager likely has the big picture in mind, but who knows better how the changes in the last year transformed their world than the person doing it? Let’s say that your contributions from direct mail donors of less than $1,000 fell off by 60% in 2020 as compared to the previous year. What problems still vex them?

Train 105

Train Training Volunteer Effective 105

Greater Giving

JULY 18, 2023

Respect their preferences by understanding if they prefer email, direct mail, phone calls, or social media outreach. Employer information: Knowing where your donors work enables you to tap into corporate philanthropy opportunities like matching gifts and volunteer grants. Use your mailing list effectively.

Donor 98

Donor Data Database History 98

Get Fully Funded

JANUARY 9, 2022

Include grant deadlines, your signature event, appeals, and everything else you need to get a complete picture of your year. Your donors can easily visualize how their gift will help make a difference. How will we follow up on the gifts we receive?” Donors who send a check can be kept informed via postal mail.

Structure 122

Structure Question Fundraising Grant 122

Bloomerang

OCTOBER 4, 2021

If you’re sending a piece of direct mail, the response device should stand alone in making a strong case for support. It should also include a phone number and website URL, should the reader want to make a gift other than by check. . There’s nothing wrong with this picture; therefore, there’s no reason to donate. .

Question 143

Question Donor Donation Student 143

Bloomerang

SEPTEMBER 15, 2021

Because, let’s be honest, it’s rare to find someone who says, “I went to school for major gift fundraising, and I know exactly how to do it.”. They believe that the tactical activities like golf outings and galas or direct mail and digital marketing campaigns are working to bring in the big bucks.

Money 108

Money Help Nonprofit Fundraising 108

Care2

MAY 18, 2012

Target's data this year was drawn from 80 different nonprofit organizations, 38 million donors, 79 million gifts and $2.5 Channels covered included online, direct mail, telemarketing and canvassing. So what was the big picture "headline?" A sobering one, overall. But with a few very bright spots.

Donation 72

Donation Studies Nonprofit Headline 72