The Fundraising Authority

NOVEMBER 28, 2020

In this post, I want to talk about the strategy behind raising more money during the final 4-6 weeks of the year. If you’re a homeless shelter and have spent all year talking to donors about how you want to serve more homeless and thus need more money to add beds to your facility, talk about that at the year-end as well.

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Fundraising Homeless Mail Profit 240

Nonprofit Tech for Good

APRIL 3, 2022

Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. Make a “ stretch gift ” that is very generous and is outside your normal giving pattern. For example, could people who donate every year be cultivated for a larger or monthly gift?

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Nonprofit Tech for Good

SEPTEMBER 23, 2020

The median gift size was $50. Direct/Post mail (credit or debit card, cheque) – 12%. Mobile Money, such as Vodafone M-Pesa and Airtel Money – 1%. A handwritten note sent through the mail asking me to give – 12%. By Region: Africa – 12%. Science and technology – 0%. PayPal – 12%.

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Statistics Donor Charity NGO 363

Bloomerang

DECEMBER 20, 2024

If I take the time to make a monetary gift, offer community feedback, or even send along a useful article from an expert like you, I expect someone to react and interact with me. Something that reassures me my gift was appreciated, and did not fall into a black hole. If the exchange is all one-way, theyre not getting my money.

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The Fundraising Authority

DECEMBER 4, 2020

Why you are asking donors for money at the year-end? What will you do with the money? Send out a dedicated e-mail to your e-mail list introducing your year-end campaign, without making an ask (see this as a “cultivation / stay tuned!” Here’s what you should do: Call your top donors to directly ask them for a gift.

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Fundraising Mail Gift Social Media 201

Qgiv

DECEMBER 10, 2024

Donation request letters, whether sent via email or direct mail, are one of the most effective ways to reach donors and solicit gifts. Donation letters are used to request financial contributions or solicit in-kind donations through traditional channels, like direct mail, or using digital channels, like email.

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Template Donation Help Raise 98

CauseVox

JANUARY 20, 2025

It costs 200-300% more to attract new donors than it does to get a second gift. Youre saving money by improving your donor retention. Youre also more likely to get larger gifts from donors who give over time, so youre making more money. Thats tons of money that is being missed out on. Whatever feels comfortable.

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Retention Donor Strategy Social Media 111

The Fundraising Authority

DECEMBER 10, 2020

For example, at a small organization, your tactical calendar may look something like this: January – Prospecting mailing. February – E-mail fundraising letter. March – Housefile mailing. May – E-mail fundraising letter. Prospecting mailing. October – E-mail fundraising letter. December – Housefile mailing.

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Calendar Organization Fundraising Develop 220

sgEngage

NOVEMBER 7, 2024

Data from recent elections shows rage donors take their candidate’s loss in a presidential bid as inspiration to donate more to causes associated with the candidate’s party, while the winning team’s incoming gifts drop off. Did they make their first (only) gift during the election cycle? Mail something memorable. Send updates.

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The Fundraising Authority

SEPTEMBER 7, 2022

Far too many organizations reply “everyone is a prospect” or “everyone with enough money is a prospect.” You only have so many staff members, so much money and so much time in a day. In order to be a major donor prospect, the person has to have the capacity to give at the level that you consider to be a major gift.

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Guidelines Donor Organization Profit 312

Nonprofit Tech for Good

DECEMBER 12, 2019

A wealthy constituent wants to know what their money will be going toward and what it can accomplish. During your solicitation meeting, make sure you communicate: How much money the project needs. The specifics of what their money would be funding. Reports can include: Major Gifts Follow Up Report.

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Nonprofit Tech for Good

JANUARY 12, 2023

According to Nonprofit Pro , “Millennials represent 33 million annual donors, have a $481 annual gift, and contribute to three charities annually.” Still, that’s around 34% less than Generation X and 60% less than Baby Boomers in terms of average annual gift size.

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Donation Giving Nonprofit Donor 345

The Fundraising Authority

SEPTEMBER 22, 2022

Everyone at this nonprofit was constantly wringing their hands about raising money. They never had the money they needed, and they were never quite sure where it would come from. The letter will be sent out in the mail on the following day. #4 So every time someone had a good idea for a mailer, they sent one out.

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System Fundraising Create Nonprofit 354

CauseVox

DECEMBER 5, 2024

Soon, we’ll spend our days purchasing holiday gifts for loved ones, baking, and gearing up for visits from family and friends. Try these 13 successful, yet underutilized strategies to help you raise more money and create stronger relationships this year-end. Most of the time, you’ve asked for money to create change.

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Campaign Giving Strategy Donor 103

sgEngage

AUGUST 1, 2023

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money. Direct mail?

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Mail Data Marketing Donor 98

The Fundraising Authority

NOVEMBER 23, 2020

Non-profit direct mail fundraisers know that one of the worst times to send a fundraising letter for a charity is in the couple of weeks before a major election. Because the candidates and their supporters are going to be flooding mailboxes with oversized postcards, self-mailers, and every other type of direct mail communication possible.

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Profit Social Media Mail Fundraising 190

Bloomerang

AUGUST 24, 2022

You just landed a ten million dollar mega gift for your organization. For those of us who have accomplished this, exhilaration hardly describes all the emotion that comes with raising a multimillion dollar gift from one donor. That may seem obvious, however, there has been some conversations as to whether mega gifts are a good thing.

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Gift Organization Donor Fund 119

Mashable Tech

APRIL 1, 2025

Consumers reportedly lose more than $10 billion annually to them, and every year there is a new wave of scams to bilk people out of their hard-earned money. If the scammer has your payment info The first step is making sure to cut off the scammer from your money and then attempting to recoup your losses.

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Giving FAQ Contact email 77

Bloomerang

OCTOBER 16, 2023

What if there was one thing you can do right now to ensure your fundraising success and boost year-end gifts? Don’t talk about what YOU did with their money. I want you to know the impact of your gift this year. Your voice mail or email? A lot of organizations raise as much as 50% of their budget in December alone.

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Nonprofit Tech for Good

OCTOBER 11, 2024

When raising money online (or offline) you must be able to succinctly answer this question for your potential donors: Why this? Conversions are simply marketing objectives for your audience to complete, such as subscribing to a mailing list or making a donation. But when you DO ask for a gift, make it incredibly easy to complete.

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Social Media Donor Media Social 295

Nonprofit Tech for Good

JULY 21, 2019

The average online gift in 2018 was $96.40 11% via direct mail/post. Donating money has increased in 2017 among those donors from developed nations (from 40% in 2016 to 42%), but has declined among developing countries (from 25% in 2016 to 24%). The average text-to-donate gift is $106 ( MobileCause ). Tribute Gifts.

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Social Media Stats Fundraising Media 279

Bloomerang

DECEMBER 15, 2023

Today’s question comes from a nonprofit employee who wants advice on how to attract corporate matching gifts: Dear Charity Clairity, I have a question about how to attract corporate matching gifts. Is there something I could do to help more donors access this matching money? Raise one gift, get the second gift free!

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Gift Practice Donor Donation 121

Bloomerang

JUNE 30, 2023

Today’s question comes from a nonprofit employee who wants advice on how to credit and acknowledge donor advised fund gifts in their donor database: Dear Charity Clairity, I’m unsure how to enter donor advised fund gifts in our database so they’re credited and acknowledged appropriately. And do I thank the donor or the administrator?

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Gift Database Donor Fund 130

Get Fully Funded

AUGUST 4, 2023

Should you print, stuff, and mail your own fundraising letter? If you have fewer than 200 mail recipients, the answer is probably yes. When you get more than 200 donors, you may be eligible to mail at nonprofit postage rates as low as 19 cents per piece (as of July 2023). No labels needed! Includes variable data (e.g.

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Money Tips Time Mail 98

Bloomerang

SEPTEMBER 15, 2021

We need more money. Too often, the problem is that they haven’t considered if they’re spending enough money to equip their teams to make more money. You see, when you want to raise more money for your nonprofit, not spending money is simply self-sabotage. We just can’t seem to get ahead.

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Money Help Nonprofit Fundraising 104

Bloomerang

NOVEMBER 13, 2023

As in, “Will this REALLY raise me more money?” If you aren’t segmenting, these four unique recipients would all get the same exact appeal: Can you imagine making a gift and then immediately receiving another ask? For example, if a current donor’s last gift was $100, you would present them with an ask string of $100, $150, $200.

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Personal Money Idaho Raise 116

Bloomerang

DECEMBER 9, 2022

Today’s question come from a nonprofit employee who want advice on which year to count gifts that are made on or before December 31, but not received until January: . Our auditors later told us the gifts should have been recorded as pledges, with the payment showing as being applied in the new year. — In a Dilemma.

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Gift Charity Mail Donor 98

Nonprofit Tech for Good

NOVEMBER 8, 2018

If Facebook extended their fundraising tools to WhatsApp (owned by Facebook) and Facebook Messenger, messaging apps would likely become much more powerful in their ability to raise money for charitable organizations. Baby Boomers are most likely to give tribute gifts at 41%. 31% of Gen Xers give tribute gifts as do 26% of Millennials.

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Trend Global South America Giving 249

Engadget

MARCH 12, 2025

Trade-in sites Lots of people can make good money selling old stuff online, but its usually a full-time job for them. To get some money in your hand without too much fuss, we recommend an automated trade-in site. Target Target used to do in-store trade-ins only, but now its entirely a mail-in operation.

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Amazon Site Gift Paypal 66

Get Fully Funded

FEBRUARY 10, 2025

The Letter of Inquiry is part of the grantmaking process because it would be overwhelming and time-consuming for funders to review 15-page proposals from everyone seeking money. Give the gift of dance, and you might end up sending a kid to college on an academic scholarship! That would simple take too long. Mind the basics.

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Grant Template Children Proposal 98

The Fundraising Authority

DECEMBER 8, 2020

Without new prospects coming into the pipeline, there won’t be anybody to cultivate, you won’t be able to make any asks, and ultimately, your events, direct mail, and fundraising campaigns will fail. We meet new prospects, cultivate them , and then, when the time is right, ask them to support our organizations with monetary gifts.

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Profit Donor Place Mail 207

The Fundraising Authority

DECEMBER 24, 2020

An astute reader e-mailed me after the article was published to remind me that I forgot one important piece of the puzzle: stewarding donors after they give. It costs a lot more money to sell to a new prospect (to find… cultivate… and sell that prospect) than it does to sell a new product (or an upgrade) to a current customer.

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Donor Profit Relationship Participatory 177

Bloomerang

DECEMBER 10, 2021

We’re here to talk about “Raising More Money By Asking and Answering Better Questions.” But if you can get inside a donor’s mind, I think that is the secret to reducing your attrition, which means increasing the number of people who renew and give you gifts year after year. . It’s closer to the gift. .

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Question Money Raise Video 122

Nonprofit Tech for Good

AUGUST 4, 2023

Their average individual gifts are the highest among all generations, so securing even one donation from a member of these generations is a huge win. organizations** 23.6% Lead in annual volunteer hours served.++

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Get Fully Funded

APRIL 23, 2023

There are two parts to thanking donors: Connecting with the donor’s brain by providing a gift receipt and more importantly, touching the donor’s heart by letting them know they are heroes for giving to your organization’s cause. Donors lose trust in your organization when they only hear crickets after sending a gift.

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Gift Donor Donation Examples 119

Get Fully Funded

JUNE 11, 2023

Writing and mailing a fundraising letter to your donors is a popular fundraising strategy for nonprofit organizations. Your purpose in raising money through the mail is two-fold: generate dollars for immediate needs and build relationships with individual donors for long-term success. In 2021, over $484.85

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Bloomerang

MARCH 8, 2024

Today’s question comes from a nonprofit employee who wants advice on whether they can credit a donation in 2023 if the check was dated 2024: Dear Charity Clairity, A donor advised in early December a $20,000 check was mailed to us. SEE In Which Year Are Gifts Made On Or Before December 31, But Received In January, Counted?

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