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[ASK AN EXPERT] What Are The Pros And Cons Of Combining An Appeal Mailing With An Impact Report?

Bloomerang

Today’s question comes from a nonprofit employee who wants advice on whether it’s a good strategy to include your impact report with your appeal mailing: Dear Charity Clairity, We have started mailing quarterly impact reports to those midlevel and major donors who aren’t emailable, and emailing otherwise.

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Steal this E-Mail! A Sample Year-End Fundraising E-Mail for Your Non-Profit

The Fundraising Authority

As well they should… a very high percentage of all charitable gifts are made during the year-end fundraising cycle. The articles in that (free) series present a clear, step-by-step plan you can use to raise more money during the final weeks of the year. The rule online is less, less, less. The Background Behind the Letter.

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The complete year-end guide to maximizing matching gifts

EveryAction

One way to bring any organization’s end-of-year fundraising strategy to the next level is a matching gift strategy. Understanding matching gifts Matching gifts are a type of corporate philanthropy where companies pledge to match employees’ donations to eligible nonprofits. Maximize corporate philanthropy funding.

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How to Use Data to Reduce Your Direct Mail Marketing Costs

sgEngage

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money. Direct mail?

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New Data: Major Gifts, Multiple Revenue Streams Boosting Fundraising

The NonProfit Times

Furthermore, 58% of the early adapters said they had shaken more money loose from donor-advised funds (DAFs), while only 43% of nonprofit leaders overall indicated revenue from this stream had increased. The post New Data: Major Gifts, Multiple Revenue Streams Boosting Fundraising appeared first on The NonProfit Times.

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Why is it Hard to Give My Money Away? A Donor’s Perspective

Blue Avocado

With some help from your friends, you’ve created an attractive website that makes a powerful statement about the good things that you’ll accomplish with any gifts. But then I click on the donation link, stop, and move on without making a monetary gift. As a potential new donor, your solicitation letter appeals to me. What happened?

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How to Launch & Grow a Tribute Giving Program for Your Nonprofit

Nonprofit Tech for Good

Your donors and supporters start searching Google for “holiday gifts that benefit nonprofits” in early August, yet most nonprofits do not update their holiday tribute giving program until November or December. According to the Global Trends in Giving Report , 33% of donors worldwide give tribute gifts.

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