Bloomerang

OCTOBER 20, 2021

Believe it or not, I’ve found that there are parallels between one of the greatest Halloween movies ever made and major gift fundraising. With that in mind, ask yourself these questions: Do you have board members who are giving consistently? . Are you able to articulate the impact their gift will have on your mission.

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Gift Teach Fundraising Donor 136

Nonprofit Tech for Good

NOVEMBER 20, 2021

To maximize efforts and drive greater donations, below are some critical steps to keep in mind before jumping on this emerging trend in online fundraising. electronically or via regular mail). For instance, if a local Italian restaurant donated a gift card but it’s only open for delivery, disclose this in the item restrictions field.

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Virtual Personal Fundraising Tips 254

Bloomerang

OCTOBER 13, 2021

Here’s a scenario showing how calling a donor can inspire them to make an end-of-year gift. . They tell you that they’re thinking about everything that they have to be grateful for, and you’re on the top of their mind. They mention how your gift helped a person or solved a problem. You feel fantastic. . You feel fantastic. .

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Script Gift Examples Phone 124

NetWits

JUNE 7, 2012

Our report shows that this prompts education and higher education’s monthly online revenues to swell, jumping from around six percent to an average of 14 percent of their total online gifts. During those months, healthcare’s online earnings increased from around seven percent to roughly 11 percent of their total online gifts.

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Online Fundraising Benchmark Report 221

Nonprofit Tech for Good

AUGUST 6, 2023

According to DonorBox nearly one-third of all annual gifts come in December, and nearly half of all online donations come in the last week of the year. Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters. The end of the year is a critical time for nonprofit fundraising.

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Fundraising Practice Guide Campaign 235

sgEngage

DECEMBER 12, 2024

What would your daily data processes look like for all users (from gift officers to data entry to leadership)? Why do major gift officers love Blackbaud Raisers Edge NXT? Purpose-built for fundraising : Is the CRM youre considering designed with nonprofits in mind? Save budget talks for the evaluation phase. See the lookbook!

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Change Time Nonprofit Evaluation 104

sgEngage

OCTOBER 27, 2021

Employer matching gifts offer ample benefits to each stakeholder, including the company matching the gift, the employee making the initial donation, and the nonprofit receiving the funds. . Some of the most notable advantages to nonprofits from employer matching gifts include: Added fundraising revenue. Improved donor retention.

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Gift Benefit Nonprofit Donation 98

Nonprofit Tech for Good

AUGUST 4, 2023

Their average individual gifts are the highest among all generations, so securing even one donation from a member of these generations is a huge win. organizations** 23.6% Lead in annual volunteer hours served.++

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Giving Generation North America Social Media 241

Bloomerang

NOVEMBER 10, 2023

To secure the support of these crucial donors, your nonprofit needs to build a robust major gifts fundraising strategy. Because major gifts are so large, it requires time and dedication to cultivate and acquire more of these donations. Why are major gifts so important for nonprofits? What is a major gift? billion in 2022.

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Gift Guide Raise Donor 110

Nonprofit Tech for Good

FEBRUARY 17, 2022

Your most passionate volunteers have a lot of useful data floating around in spreadsheets, e-mails, texts, and minds. Ask local businesses if they can help you thank your volunteers by donating gifts or experiences. A volunteer committee can be of immense value to increase your event’s reach.

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Tips Fundraising Management Nonprofit 326

Bloomerang

AUGUST 7, 2023

And it’s why the way we’re used to categorizing gifts as small, medium, and large (or “new,” “mid-level,” and “major”) may not be the most fruitful strategy. Let’s stop giving gifts, and donors, these outdated labels. First time First-time donors are making their very first gift to your organization. With him, the force is weak.

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Gift Donor Time Nonprofit 97

CauseVox

DECEMBER 5, 2024

Soon, we’ll spend our days purchasing holiday gifts for loved ones, baking, and gearing up for visits from family and friends. Plan Impact-Driven End-of-Year Giving Campaigns You’ve raised money all year long using different techniques from direct mail to email marketing. Secure A Matching Gift Matching gifts are nonprofit gold.

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Campaign Giving Strategy Donor 100

Get Fully Funded

FEBRUARY 10, 2025

A gift of a much-needed crown was not just the gift of pain relief in that tooth, it was the gift of better overall health, fewer trips to the doctor, fewer missed days of work, more enjoyment of life, and even a longer lifespan. Give the gift of dance, and you might end up sending a kid to college on an academic scholarship!

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Grant Template Children Proposal 98

Bloomerang

DECEMBER 13, 2021

With that in mind, here are some year-end fundraising tips to help you make the most of your online fundraising efforts. The subject line is like the envelope for a direct mail letter; it’s a critical part of your appeal “package” as 47% of email recipients open an email based on the subject line alone. Donors who make major gifts .

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Tips Fundraising Donor Mail 133

Get Fully Funded

APRIL 23, 2023

There are two parts to thanking donors: Connecting with the donor’s brain by providing a gift receipt and more importantly, touching the donor’s heart by letting them know they are heroes for giving to your organization’s cause. Donors lose trust in your organization when they only hear crickets after sending a gift.

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Gift Donor Donation Video 119

Bloomerang

APRIL 6, 2021

This type of campaign uses a combination of various digital methods and/or direct mail. . At GivingMail, we’re experts on using direct mail appeals to help organizations big and small improve their fundraising numbers and achieve their goals. What are the benefits of using direct mail in a multi-channel approach? Direct Mail.

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Mail Channel Strategy Fundraising 77

The Fundraising Authority

DECEMBER 24, 2020

An astute reader e-mailed me after the article was published to remind me that I forgot one important piece of the puzzle: stewarding donors after they give. Using newsletters, e-mails , videos, podcasts, websites, non-ask events , etc. A few weeks ago, I wrote an article called Prospect. Call your donors… ask them for suggestions.

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Donor Profit Relationship Participatory 177

Get Fully Funded

JUNE 11, 2023

Writing and mailing a fundraising letter to your donors is a popular fundraising strategy for nonprofit organizations. Your purpose in raising money through the mail is two-fold: generate dollars for immediate needs and build relationships with individual donors for long-term success. Are You READY to Send a Fundraising Letter?

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Fundraising Guide Mail Gift 111

Pamela Grow

JANUARY 22, 2025

It keeps our minds hooked and occupied with shiny objects so the powers can use us like ATM machines. Things like focusing on the last 20 largest gifts. Things like accepting gifts from people, institutions, and corporations whose values dont align with yours. Everyone talks about the glut of email and direct mail.

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Help Storytelling Mail Donor 59

Bloomerang

MAY 3, 2021

Ask them if they’ll write a brief handwritten note on the next appeal you mail (give them a few sample notes). If they can’t come into the office, send them a bunch of sticky notes to write and mail back to you; insert these into the appropriate envelopes. If you feel you get too many gifts a day to do this, reconsider.

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Action Donor Fundraising Tips 133

Bloomerang

AUGUST 16, 2024

Building a legacy giving program requires nonprofits to market the opportunity to leave a legacy gift. But it’s time to think beyond direct mail pieces and brochures. Through marketing communications, nonprofits can educate donors about the opportunities to leave a legacy gift and the tax benefits for their loved ones.

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email Giving Marketing Mail 108

The Fundraising Authority

MARCH 28, 2021

In today’s media-overloaded world, your message could easily be drowned out by competing emails, social posts, and direct mail. While some of your volunteers may have never made a monetary gift to your organization, they certainly already understand your mission and the cause you serve.

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Volunteer Donor Storytelling Causes 189

Bloomerang

FEBRUARY 13, 2023

On average, donor retention rates increase based on the average gift amount. For donors who give gifts under $100 the average retention rate is 25%. They are the foundation of sound stewardship which is genuinely acknowledging and thanking donors for their precious gifts of time and money. Photos typically catch more attention.

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Donor Strategy Retention Help 133

Bloomerang

NOVEMBER 1, 2024

Most of the donor databases and CRMs today incorporate AI to an extent, and you can purchase add-ons from companies like Momentum for major gift fundraising or DonorSearch AI for predictive modeling. If sending direct mail, include a QR code that goes to a landing page with multiple giving options.

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Tips Strategy Volunteer Story 113

Bloomerang

DECEMBER 16, 2021

Julie Ordoñez will outline a proven strategy, messaging and action steps you can implement right away to close major gifts faster, ethically. We’re here to talk about 3 steps to closing over $10,000 gifts by December 31st. It is not too late to raise major gifts this year. Julie: Let’s do it. That’s right.

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Gift Video Donor Giving 121

sgEngage

MARCH 22, 2022

But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Direct Mail versus Digital Communications . A prevailing myth in the nonprofit sector is that traditional mail has been phased out by the internet. Tip #1: Personalize all appeals .

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Retention Communication Donor Strategy 118

Allegiance Group

MARCH 20, 2025

One answer to this critical question is: Evaluate the strength of your appeal copy, specifically the direct mail and email appeals targeted to individual donors. Direct mail fundraising letters are more personal than other methods. Copywriting services are a core part of our direct mail offerings. Build your case for support.

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Mail Fundraising Donor email 52

Bloomerang

JANUARY 3, 2022

This includes the cost to design, mail, print, and create the appeals, as well as the time that your staff spent working on the campaign. This will help you understand donor trends, such as if you reached a new audience, if the average gift amount increased, etc. . Total number of gifts. Average gift size. Total revenue.

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Evaluation Metrics Campaign Fundraising 132

Bloomerang

FEBRUARY 9, 2022

Let’s say you had a mail merge snafu that messed up your donors’ names and addresses. Many promptly mailed in their checks using the reply device, while others gave online. We respectfully thanked the donor for their kindness and generosity, explained our perspective, and declined the gift. What do you do if you upset a donor?

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Donor Mail Fundraising Gift 137

Bloomerang

JUNE 9, 2021

When speaking with Millennials, Gen X, and Gen Z people about direct mail, you often hear, “I just throw that out.” Let’s go back to direct mail fundraising, for example. . One of the hallmarks of effective direct mail is that having a story focused on one person’s plight will get more money than saying “you can help thousands.”

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Effective Fundraising Gift Mail 126

Bloomerang

JUNE 23, 2021

For the last 5 or so years, there has been a trend in new donor acquisition : Response rates continue to drop while average gifts continue to rise. As we look specifically at direct mail or email strategies for new donor acquisition, the way to improve this global trend is to mail fewer people with a focus on connecting with the right people.

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Rate Donor Mail email 108

Bloomerang

MAY 30, 2022

We will grow our donor base by 10% by June using direct mail appeals, social media posts, and our giving day campaign. For instance, you might explain that a $100 gift can purchase supplies for 10 shelter dogs, or a monthly $20 donation helps keep your children’s after-school program running. A direct mail campaign.

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Guide Fundraising Social Media Donor 140

Bloomerang

JANUARY 13, 2022

Donors who just made a donation to your nonprofit during the end-of-year giving season might not think you need another donation from them so soon after they made their last gift. They also might have stretched their budgets for holiday gifts and travel and don’t have as much to give as they would during other times of year.

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Fundraising Donor Social Media Donation 139

Media Cause

AUGUST 31, 2021

Your direct mail appeal is written and approved. Mail and email are, to state the obvious, different. So how can you leverage the good work you’ve done for the mail channel? . We’re not here to besmirch the good name of Direct Mail. The data is clear: Mail remains a vital source of revenue for most nonprofits.

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Mail email Channel Nonprofit 59

Bloomerang

DECEMBER 11, 2021

Whatever your mission, the better you tailor your message to what’s top of mind for people, the more likely you’ll be able to inspire them to make a gift to you now. Direct mail results hover around 0.5% (they were 2% when I began in this industry, but there’s just a lot more competition for donor dollars today).

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Rate Donor Retention Mail 130

Bloomerang

SEPTEMBER 27, 2024

Today’s question comes from a nonprofit employee who wants advice on creating a major donor stewardship budget: Dear Charity Clairity, We are in the beginning stages of creating a major gift program. I’m thinking impact videos (less formal – low cost), gatherings, impact mailings, cost of donor meetings, etc.

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Donor Gift Charity ROI 125

Nonprofit Tech for Good

SEPTEMBER 29, 2019

Capturing mobile phone numbers enables you to not only send an immediate receipt and thank you for their gift, but to also continue future communications so you can steward donors into lifelong supporters. Nonprofits are missing a big opportunity to stay more connected with their constituents by not capturing mobile phone numbers.

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Conversation Online Giving Tips 262