NonProfit PRO

NOVEMBER 8, 2023

Creative design and personalized messaging can help donors visualize their impact, see themselves as part of your community, and feel inspired to make their next gift. It’s not too late to engage donors in 2023 with a custom-designed, creative holiday stewardship campaign, calendar year end or winter appeal.

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Mail Donor Open Calendar 246

Bloomerang

MAY 24, 2024

Today’s question comes from a nonprofit employee who wants advice on how to build a nonprofit mailing list: Dear Charity Clairity, We’ve relied in the past on government and foundation grants, but since many of these sources are drying up we need to develop an individual fundraising program. Of course, you’re correct. Host a webinar.

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Mail Build Nonprofit Charity 85

sgEngage

OCTOBER 23, 2024

He was a donor to one of our charity clients and we had talked about the possibility of gifting assets to reduce or eliminate tax liability. Many situations can indicate a donor’s readiness to discuss end-of-year gifts of assets. How, then, should you talk about year-end gifts of assets? The call came on December 2.

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Gift Strategy Calendar Charity 75

sgEngage

AUGUST 1, 2023

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money. Direct mail?

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Mail Data Marketing Files 83

M+R

MARCH 11, 2024

3) Scout Quest… for Direct Mail??: No, we’re not turning Scout Quest into a direct mail co-op (so many exist already!). But we ARE going to begin adding direct mail data so we can identify who on your email file are making direct mail gifts to other organizations. Direct Mail Targeting!

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Mail Results Benchmark United States 97

The NonProfit Times

SEPTEMBER 23, 2024

Websites (85%), direct mail (82%) and email solicitations (80%) make up the top three most-common avenues, followed by bequests (73%), DAFs (70%), foundation grants (69%) and social media (68%). The post New Data: Major Gifts, Multiple Revenue Streams Boosting Fundraising appeared first on The NonProfit Times.

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Stream Gift Data South Carolina 94

Allegiance Group

FEBRUARY 14, 2023

This article provides insight and perspectives on donor acquisition strategies for direct mail. It should be noted that direct mail is just one channel to acquire new donors. When planning an acquisition campaign, you should project revenue for the first gift and subsequent year giving. Set your acquisition goals and budget.

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Mail Donor Strategy Files 52

NonProfit PRO

MAY 16, 2023

A GivingUSA study revealed a significant increase in millennial gift giving from 2016 to 2022, and much of that lift is a result of direct mail. Taking advantage of empty mailboxes, in addition to understanding what really motivates millennials to give, is key to the future of most fundraising programs.

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Giving Mail Gift Studies 298

Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. But what about people who say that direct mail isn’t worth the investment? Refer to the data.

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Mail Retention Practice Donor 108

Allegiance Group

APRIL 15, 2024

Direct mail fundraising should be an integral part of your nonprofit’s direct response strategy. When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Allegiance Group makes achieving direct mail success simple. Does direct mail work?

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Mail Fundraising Nonprofit Channel 52

Bloomerang

OCTOBER 16, 2023

What if there was one thing you can do right now to ensure your fundraising success and boost year-end gifts? I want you to know the impact of your gift this year. Some examples: the person who made the most calls, the person who left the most voice mails, or the person who had the longest call. Your voice mail or email?

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Gift Script Phone Voice 101

Neon CRM

NOVEMBER 15, 2023

Direct mail is too often associated with the past. Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. Here’s why!

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Mail Campaign Donor Tips 52

Nonprofit Tech for Good

JUNE 22, 2023

Your donors and supporters start searching Google for “holiday gifts that benefit nonprofits” in early August, yet most nonprofits do not update their holiday tribute giving program until November or December. According to the Global Trends in Giving Report , 33% of donors worldwide give tribute gifts.

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Nonprofit Tech for Good

DECEMBER 20, 2023

2017 Population Matters Infographics Series 2) Postcards [with QR codes] Gen Z rarely receives print mail, so it makes an impact when it arrives. Millennials and Gen X appreciate snail mail that isn’t a bill or a notice of a bill to come. The problem is that most print mail from nonprofits is boring. E-cards circa 2005!

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Trend Marketing Digital Fundraising 242

Nonprofits Source

JUNE 26, 2024

If you’ve just launched a major gifts program, you’ll need a fresh plan for marketing the new giving opportunity. Current supporters are already committed to your cause and your organization, whether that be through the willingness to give financially, commit to recurring gifts, or offer another form of support.

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Gift Marketing Program Strategy 52

Bloomerang

NOVEMBER 10, 2023

To secure the support of these crucial donors, your nonprofit needs to build a robust major gifts fundraising strategy. Because major gifts are so large, it requires time and dedication to cultivate and acquire more of these donations. Why are major gifts so important for nonprofits? What is a major gift? billion in 2022.

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Gift Raise Guide Relationship 98

Bloomerang

AUGUST 24, 2022

You just landed a ten million dollar mega gift for your organization. For those of us who have accomplished this, exhilaration hardly describes all the emotion that comes with raising a multimillion dollar gift from one donor. That may seem obvious, however, there has been some conversations as to whether mega gifts are a good thing.

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Gift Organization Fund Homeless 104

The Fundraising Authority

SEPTEMBER 22, 2022

The reason for this is that it gives the charity a good reason for contacting donors for general operating funds as opposed to asking for designated dollars, and it is a great opportunity to cast a wide net through an easily scalable medium (direct mail). templates, including appeals, gift proposals, thank-you letters, and much more.

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Mail Fundraising Database Summary 321

Bloomerang

AUGUST 7, 2023

And it’s why the way we’re used to categorizing gifts as small, medium, and large (or “new,” “mid-level,” and “major”) may not be the most fruitful strategy. Let’s stop giving gifts, and donors, these outdated labels. First time First-time donors are making their very first gift to your organization. With him, the force is weak.

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Gift Donor Time Mail 70

Bloomerang

OCTOBER 20, 2021

Believe it or not, I’ve found that there are parallels between one of the greatest Halloween movies ever made and major gift fundraising. When preparing a major gift proposal, focus on the short-term and long-term impact their gifts would make on the trajectory of the organization. Are your appeals emotional and compelling?

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Gift Teach Fundraising Donor 136

Bloomerang

JUNE 30, 2023

Today’s question comes from a nonprofit employee who wants advice on how to credit and acknowledge donor advised fund gifts in their donor database: Dear Charity Clairity, I’m unsure how to enter donor advised fund gifts in our database so they’re credited and acknowledged appropriately. And do I thank the donor or the administrator?

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Database Gift Fund Donor 115

Nonprofit Tech for Good

AUGUST 3, 2022

Tribute gifts are most often made by supporters with a strong belief in your mission who prefer to donate to a good cause rather than spend money on traditional gifts. According to the Global Trends in Giving Report , 33% of donors worldwide give tribute gifts. Birthdays: Tribute gifts to celebrate someone’s birthday.

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Program Giving NGO Gift 236

Bloomerang

DECEMBER 15, 2023

Today’s question comes from a nonprofit employee who wants advice on how to attract corporate matching gifts: Dear Charity Clairity, I have a question about how to attract corporate matching gifts. Matching gifts are truly the social benefit sector BOGO. Raise one gift, get the second gift free!

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Gift Practice Companies Benefit 93

The NonProfit Times

JULY 17, 2024

Websites (85%), direct mail (82%) and email solicitations (80%) make up the top three most-common avenues, followed by bequests (73%), DAFs (70%), foundation grants (69%) and social media (68%). The post New Data: Major Gifts, Multiple Revenue Streams Boosting Fundraising appeared first on The NonProfit Times.

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Stream Gift Data South Carolina 64

Bloomerang

JUNE 7, 2024

Today’s question comes from a nonprofit employee who wants advice on whether a gift chart is appropriate to raise funds if not in a capital campaign: Dear Charity Clairity, We have an ambitious individual fundraising goal of $500,000 this year – almost 1.5 I love gift charts as an organizing tool. times what we raised last year!

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Chart Gift Campaign Charity 71

NonProfit Hub

JANUARY 5, 2021

The two most prominent fundraising channels for nonprofits are direct mail and email. Here are the pros and cons of mail vs. email. . Direct Mail. Direct mail has been around for a long time, and it’s been the biggest fundraising channel since it’s inception. Direct mail has a slower feedback loop than digital channels.

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Mail Channel email Fundraising 82

EveryAction

JULY 12, 2023

Email Let’s say you continue your search for a holiday gift, and you decide to enter your email address somewhere in your search for information. Direct mail As your journey to purchase the perfect holiday gift continues, you might receive some direct mail that has ads mentioning the item you had your eye on.

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Channel Work Fundraising Movie 224

Bloomerang

DECEMBER 9, 2022

Today’s question come from a nonprofit employee who want advice on which year to count gifts that are made on or before December 31, but not received until January: . Our auditors later told us the gifts should have been recorded as pledges, with the payment showing as being applied in the new year. — In a Dilemma.

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Gift Charity Mail Pledge 80

Bloomerang

APRIL 6, 2021

This type of campaign uses a combination of various digital methods and/or direct mail. . At GivingMail, we’re experts on using direct mail appeals to help organizations big and small improve their fundraising numbers and achieve their goals. What are the benefits of using direct mail in a multi-channel approach? Direct Mail.

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Mail Channel Strategy Fundraising 62

Get Fully Funded

APRIL 23, 2023

There are two parts to thanking donors: Connecting with the donor’s brain by providing a gift receipt and more importantly, touching the donor’s heart by letting them know they are heroes for giving to your organization’s cause. Donors lose trust in your organization when they only hear crickets after sending a gift.

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Gift Donor Language Video 119

The Fundraising Authority

DECEMBER 3, 2020

The end of the calendar year can (and should) be a bonanza for non-profit organizations looking to raised small and medium-sized gifts to round out their fundraising numbers. For other folks, the end of the year is simply a time of gift giving, including giving gifts to charity. Advanced Strategies for Maximizing Year End Gifts.

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Fundraising Calendar Mail Gift 247

Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. And yes, that includes direct mail!

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Mail Relationship Digital Donor 52

Bloomerang

DECEMBER 4, 2021

Today’s question comes from a nonprofit employee who wants advice on what to do when you get notified of an estate gift of which you were previously unaware. . Who should we thank for this gift and how can we get in touch with them to show our appreciation?

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Gift Phone Charity Contact 101

Get Fully Funded

AUGUST 3, 2023

Gift coding practices can make or break your nonprofit’s fundraising strategy. When it comes to being able to effectively analyze your donor’s giving patterns, and generating accurate fundraising reports, utilizing a consistent and well thought-out strategy of coding the gifts that your nonprofit receives is imperative.

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Gift Effective Strategy Fundraising 52

sgEngage

OCTOBER 27, 2021

Employer matching gifts offer ample benefits to each stakeholder, including the company matching the gift, the employee making the initial donation, and the nonprofit receiving the funds. . Some of the most notable advantages to nonprofits from employer matching gifts include: Added fundraising revenue. Improved donor retention.

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Gift Benefit Ratio Nonprofit 88

Achieve

SEPTEMBER 8, 2023

Matching gift programs empower companies to support their employees’ philanthropic interests by matching their donations. Yet, according to Double the Donation , billions of dollars in eligible gifts go unmatched each year, mainly because donors aren’t unaware that their employers offer these programs. Sounds too good to be true?

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FAQ Gift Strategy Policy 52

Media Cause

AUGUST 31, 2021

Your direct mail appeal is written and approved. Mail and email are, to state the obvious, different. So how can you leverage the good work you’ve done for the mail channel? . We’re not here to besmirch the good name of Direct Mail. The data is clear: Mail remains a vital source of revenue for most nonprofits.

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