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A gift of a much-needed crown was not just the gift of pain relief in that tooth, it was the gift of better overall health, fewer trips to the doctor, fewer missed days of work, more enjoyment of life, and even a longer lifespan. Give the gift of dance, and you might end up sending a kid to college on an academic scholarship!
But just because an organization likes the idea of building a flashy website, designing a glossy printed brochure, or publishing a 60-page magazine to deliver its yearly reporting info, doesn’t mean that they should.
There is a bunch of data, but here are a few things that jumped out at me: The influence of the website on gift giving regardless of how the final gift is given – 44% of the consumers said the website was most influential in their decision to give – last year only 27% rated the website as the most influential.
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