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“Donor retention by the numbers”: Q&A with Caity Craver and Gary Carr

3rd Sector Labs

Third Sector Labs recently co-hosted a donor retention webinar with Caity Craver , CEO of DonorTrends. The topic – “Donor Retention by the Numbers: Demystifying the Leaky Bucket” – focused on how to properly measure donor retention and then use that data to drive improved fundraising results.

Retention 148
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Top 2021 Fundraising Strategies: Mastering an Analytical Approach to Strategy and Planning

Bloomerang

One of the biggest problems nonprofits face is improving their low donor retention rate. It’s a remarkably ineffective way of working for an industry built on numbers. . “We If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. That which gets measured gets done!

Analytics 126
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5 Key Differentiators to Look for in Your Nonprofit CRM

Nonprofit Tech for Good

Many CRMs are feature-rich but you want to choose once that is built and designed for the nonprofit industry – it needs to be donor-centric and meet the needs of each persona working at your organization. Does it allow donor wealth screening to assist Major Gift Officers? Is their expertise – nonprofit industry specific?

Metrics 262
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Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

Market research is the process of gathering information about current and potential customers for your product or service, as well as general trends for your industry (e.g., Typically, marketing research relies on third-party data to help you understand broader, industry-wide patterns and capture audiences you don’t currently serve.

Map 52
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One Thing Most Nonprofits Stink at (Donor Retention) and How You Can Change It in 2019

Connection Cafe

Blackbaud’s latest Charitable Giving Report sheds light on the importance of donor retention in the nonprofit industry. According to the latest research from Blackbaud’s Charitable Giving Report : The average donor retention rates for first-year offline-only donors is 29%. That’s shocking (and pretty scary).

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Show how gifts further the outcomes step-by-step. For example, if a mailed appeal with a matching gift incentive consistently outperforms others, keep using that format. Or if a certain donation thank-you gift reliably increases donor retention, offer it in campaign after campaign. Helping real people should be the star.

Lesson 59
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Top Nonprofit Blogs to Bookmark Today

The Modern Nonprofit

In this blog, you’ll learn about: Annual Giving, Donor Retention, Major & Legacy Gifts, Online Fundraising, Boards & Leadership, Content Marketing, Social Engagement , Strategy & Management, and Culture & Values. Clairification . Don’t let it be you! THE AGITATOR / DONOR VOICE. BETH’S BLOG.