Neon CRM

NOVEMBER 15, 2023

Direct mail is too often associated with the past. Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. Here’s why!

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Mail Campaign Donor Tips 52

sgEngage

APRIL 17, 2024

In digital philanthropy, it has never been more important to seek out and embrace innovations, especially innovations in online donation forms. Your online giving form is the primary instrument you use to process a donation, and it’s also the key tool you use for collecting valuable information about your donors.

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Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. But what about people who say that direct mail isn’t worth the investment? Refer to the data.

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Mail Retention Practice Donor 112

Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters.

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Nonprofit Tech for Good

NOVEMBER 20, 2021

By Bryna Dilman , Director of Marketing at FrontStream , who offers expert tips to nonprofit organizations planning to move their in-person auctions online. . As nonprofits navigate a new fundraising landscape that has completely changed in just a few short months, one tactic that is gaining momentum is hosting an online auction.

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Virtual Personal Tips Online 253

Nonprofit Tech for Good

AUGUST 4, 2023

Their average individual gifts are the highest among all generations, so securing even one donation from a member of these generations is a huge win. They often prefer to support traditional, well-established organizations with a proven track record of impact. organizations** 23.6% organizations** 23.6% organizations** 25.9%

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Nonprofit Tech for Good

JULY 17, 2022

When a donor signs up for a recurring donation online, there are no checks to mail and no monthly reminders needed; much of the expense and hassle on the nonprofit’s side have been eliminated. In light of these advances, it’s time for your nonprofit to consider developing its own online recurring giving program.

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sgEngage

OCTOBER 27, 2021

Employer matching gifts offer ample benefits to each stakeholder, including the company matching the gift, the employee making the initial donation, and the nonprofit receiving the funds. . For the employees, they get to support the causes they care about while knowing their donation is making double the impact.

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Gift Benefit Ratio Nonprofit 89

Bloomerang

APRIL 6, 2021

This type of campaign uses a combination of various digital methods and/or direct mail. . At GivingMail, we’re experts on using direct mail appeals to help organizations big and small improve their fundraising numbers and achieve their goals. What are the benefits of using direct mail in a multi-channel approach? Direct Mail.

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Mail Channel Strategy Fundraising 66

Neon CRM

MAY 16, 2024

For example, Neon CRM users can create groups based on gift size, initial donation type (online, direct mail, or in person), their level of engagement (one-time donation versus recurring donors, for example), or the campaign that prompted their gift. Did it say, “Thanks for the gift!”

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Bloomerang

DECEMBER 9, 2022

Today’s question come from a nonprofit employee who want advice on which year to count gifts that are made on or before December 31, but not received until January: . Our auditors later told us the gifts should have been recorded as pledges, with the payment showing as being applied in the new year. — In a Dilemma.

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Nonprofit Tech for Good

SEPTEMBER 23, 2020

The data from GivingTuesday comes from their 2019 GivingTuesday Impact Report and the 2020 Global Trends in Giving Report data is based on the survey responses of 2,263 GivingTuesday 2019 donors. From GivingTuesday : 1) The estimated total of online and offline giving across sixty countries on GivingTuesday 2019 is $1.97

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Statistics Donor United States NGO 363

Nonprofit Tech for Good

APRIL 15, 2020

According to the 2019 Blackbaud Charitable Giving Report , online giving grew 6.8% Also important to be aware of is that 26% of online donations made in 2019 occurred on a mobile device. According to Network for Good , one in six online donors will drop out of the donation process if they are sent to a third-party website.

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Practice Donation Paypal Badge 363

Get Fully Funded

APRIL 23, 2023

There are two parts to thanking donors: Connecting with the donor’s brain by providing a gift receipt and more importantly, touching the donor’s heart by letting them know they are heroes for giving to your organization’s cause. Your email thank-you should arrive immediately after a donation is made online. Send your thank-you quickly.

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Gift Donor Language Video 119

Nonprofit Tech for Good

APRIL 3, 2022

Make a “ stretch gift ” that is very generous and is outside your normal giving pattern. Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). Make a one-time or monthly financial contribution to the organization.

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Fundraising Mail Law Donation 343

Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. And yes, that includes direct mail!

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EveryAction

JANUARY 13, 2023

Over 1,000 participating customer organizations received over half a million online donations. More than 487,000 donors gave over 506,000 online donations during the last week of the year. These organizations raised over $77 million to power their purposes. Connect to a deep bench of partner expertise.

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Flash Analytics Raise email 164

EveryAction

NOVEMBER 9, 2022

If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) Get specific about how a gift today will translate to impact tomorrow—and wherever possible, quantify! Segment your audience. Don’t worry, it doesn’t need to be complicated.

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Gift Consultant Audience email 207

The Modern Nonprofit

JUNE 20, 2024

Estimated Reading Time: 5 minutes Mastering the Stages of a Nonprofit Capital Campaign There are so many ways to raise funds, from online fundraising efforts and silent auctions to organizing walk-a-thons. Key Activities: Securing Lead Gifts: Identify and solicit significant contributions from key donors.

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Bloomerang

NOVEMBER 3, 2023

Dear What’s Enough, Congrats on receiving more tribute gifts, and good on you for considering the best ways to recognize the generous supporters who refer these gifts to you. Immediately if the gift is made online. Powerfully indicative of impact. Would a mention in our quarterly newsletter be appropriate?

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Donor Gift Charity Public 95

CauseVox

NOVEMBER 23, 2021

It’s the holiday season — people are in good spirits and wanting to give out of sheer generosity or to offset their annual taxes and the most savvy nonprofits stand to gain the most by capitalizing on online giving trends. The number of donors also increased that year by more than 11%, another sign of the power of online giving.

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Raise Online Pledge Gift 59

Bloomerang

OCTOBER 30, 2023

Thanking donors well is an essential aspect of fundraising that is often done just once—when the donor makes a gift, or, worse, it’s overlooked entirely. Aaron knows that by creating a donor experience that goes beyond one transaction, you can inspire a deeper connection that will impact your mission for years to come.

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Feeds San Antonio Donor America 88

Neon CRM

MAY 31, 2023

Direct Mail Fundraising is Responsible for 60–80% of Revenue Online donations’ popularity continues to rise, but direct mail isn’t dead. In fact, 60–80% of all fundraising revenue is raised through direct mail. It can be difficult to track people who read a direct mail appeal and respond by donating online.

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Statistics Fundraising Metrics Mail 97

Pamela Grow

AUGUST 2, 2023

And, according to ANA/DMA, “Direct mail still pulls a higher response rate than any marketing medium.” Direct mail and digital work side by side to ensure your best campaign. Consider sending: An “Impact Update.” For direct mail, always think package, not letter. Go online and make a donation to your organization.

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Free Fundraising Mail Nonprofit 88

Achieve

APRIL 28, 2022

192 minutes per day online. . In this guide, you’ll find seven tips for cutting through the noise and engaging these online users to donate to your nonprofit. Promote matching gift opportunities. Keep track of your online donors. . Ultimately, however, online fundraising is about more than asking for money.

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Donor Tips Online Gift 59

Greater Giving

NOVEMBER 15, 2022

Whether it’s your first year or your fifth year, make sure you have a GivingTuesday-specific online donation page. Hint: Make your mission tangible and specify how each donation will impact the cause, e.g. “$20 can feed two families this holiday season.”. Make recurring gifts an option! Where to Start. Email Marketing.

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CauseVox

JUNE 9, 2021

Online virtual fundraising is one of the most popular ways for nonprofits to raise money. According to the latest M+R Benchmarks study , online giving increased 10% in 2019 and has been steadily on the rise, while monthly online giving has increased by 22%. Maybe your nonprofit hasn’t yet developed an online fundraising plan.

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Ideas Online Fundraising Charity 98

Bloomerang

AUGUST 2, 2023

It’s a significant opportunity to increase your nonprofit’s planned gifts by making your donors aware of this. The easiest planned gift for your supporters to make is to leave a portion of their estate to your nonprofit as a bequest in their Will. Even if that gift is only 1% of a donor’s total estate, it can have a huge impact.

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Giving Sample Gift Chapter 83

Allegiance Group

MAY 20, 2024

When we asked respondents what changes they saw, we noticed six trends: Fewer Donors, Higher Average Gift Decrease in Donations Shift in Giving Patterns Increased Caution and Engagement Impact of External Factors Changes in Fundraising Strategies Let’s dig into each trend to see what nonprofits are saying about their donor behavior.

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Trend Donor Guide Fundraising 52

Qgiv

JANUARY 4, 2022

In the modern fundraising world, creating an online fundraising strategy is essential to the success of your nonprofit. Thanks to the pandemic, online giving grew 21 percent in 2020 alone, and that growth isn’t slowing down any time soon. Why should you consider online fundraising? Classic online fundraising ideas.

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Bloomerang

DECEMBER 16, 2021

Julie Ordoñez will outline a proven strategy, messaging and action steps you can implement right away to close major gifts faster, ethically. We’re here to talk about 3 steps to closing over $10,000 gifts by December 31st. It is not too late to raise major gifts this year. Julie: Let’s do it. That’s right.

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Bloomerang

FEBRUARY 28, 2023

Memorial donations are gifts made in memory of someone who has passed away. There are a few reasons why your nonprofit may receive memorial gifts: The person who died supported your organization during their life and had a meaningful personal connection to your cause. What are memorial donations? Involve the honoree’s family.

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Donation Management Tips Gift 110

Bloomerang

FEBRUARY 27, 2024

By thanking them quickly and personally, communicating impact, and sharing success stories. It’s worth noting that a recent study by Philanthropy Daily found that 49% of lapsed donors who hadn’t made a gift in at least two years believe themselves to be current donors. I’m not coming to you today to ask for a gift. (Of

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Donor Rhode Island Gift Tennessee 85

Bloomerang

DECEMBER 13, 2022

When respected researcher Penelope Burk asked donors why they stopped giving, or why they gave less than they could, here are some of their responses : I didn’t receive any information at all after making a gift to a not-for-profit last year. What my friends and I talk about is how donors who make smaller gift are dismissed as unimportant.

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Retention Donor Gift Nonprofit 112

Bloomerang

JUNE 1, 2022

to submit tax-deductible gifts. Direct mail is the most popular year-end giving marketing method. 31% of offline-only first-time donors are retained for over a year , versus 25% of online-only first-time donors. This could be a long-time volunteer or someone impacted by your mission. Wrap it up with a call to action.

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Guide Giving Nonprofit Metrics 113

Pamela Grow

OCTOBER 4, 2023

In other words, all about how great your organization is — and nothing about what your supporter’s gift makes possible. Highlight Impact: Share your organization’s impact, but remember, be concise. Personalize the impact to make it more tangible and heartfelt. Thank you in advance for your support! Sincerely, Argh!

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Template Results Fundraising Storytelling 52

Bloomerang

FEBRUARY 20, 2024

Specific personalization When sending an appeal letter, thank-you note, or email to a donor, always include a note at the bottom and say something about the impact their gift has made and something very specific about their kids, dog, family, home, job, favorite sport, hobby, alma mater, volunteer work, or latest travel adventure.

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