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25 Global Trends in Giving That Nonprofits Need to Know About

Nonprofit Tech for Good

7) 33% of donors worldwide give tribute gifts and the top three occasions are memorials (43%) , birthdays (25%) , and religious holidays (10%). Baby Boomers are most likely to give tribute gifts at 41%. 31% of Gen Xers give tribute gifts as do 26% of Millennials. Baby Boomers are most likely to give tribute gifts at 41%.

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2022 Wrapped: Year-End Fundraising Edition

M+R

For our overall analysis, we included only one-time gifts — ongoing monthly revenue is not included in those numbers, and all gifts are in the months of November and December in order to include Giving Tuesday. 71% of the nonprofits surveyed saw a small decline in year-over-year revenue, and 60% saw a decline in the number of gifts.