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Let’s say your organization has 3 primary service programs: animals, homeless and youth. Increase Average Online Gift Amount – Use Targeted Content to include different ask amounts ($25, $100, $1000, etc) and even links to different Donation Forms with higher giving levels, each based on the constituents giving history.
A charity combating homelessness should feature stories of providing shelter, not just cute mascots. Show how gifts further the outcomes step-by-step. For example, if a mailed appeal with a matching gift incentive consistently outperforms others, keep using that format. What motivates instant digital engagement and gifts?
But if gift baskets consistently received no bids, then you may want to find different items to replace those. Finally, you want to make sure you add interactive elements to your livestream, whether that’s by adding chat people can use to ask questions, or y breaking up your livestream with polls, quizzes, raffles, etc.
I won’t offer too much editorial comment on this line of thinking now — I want to see what Zuckerberg says at the hearing — but it really is notable what a gift TikTok has been to Facebook as it prepares for these hearings. Today in news that could affect public perception of the big tech platforms. Mark Gurman / Bloomberg). Governing. ?
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