Whole Whale

SEPTEMBER 8, 2023

A charity combating homelessness should feature stories of providing shelter, not just cute mascots. Show how gifts further the outcomes step-by-step. For example, if a mailed appeal with a matching gift incentive consistently outperforms others, keep using that format. What motivates instant digital engagement and gifts?

Lesson 59

Lesson Fundraising Digital Test 59

NetWits

NOVEMBER 5, 2010

More specifically, it’s providing content online or in emails (text, graphics, and/or even functionality or links to) that is only visible to a specific audience segment of your database. Let’s say your organization has 3 primary service programs: animals, homeless and youth. Think about it this way. Enter Targeted Content.

Relationship 108

Relationship Personal Build Time 108

Qgiv

APRIL 28, 2021

Many nonprofits were compelled to become experts on virtual events and online fundraising overnight, and many found themselves pleasantly surprised when their virtual fundraisers helped them raise more than in-person events. But if gift baskets consistently received no bids, then you may want to find different items to replace those.

Education 52

Education Virtual Fundraising Guide 52