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Steal this E-Mail! A Sample Year-End Fundraising E-Mail for Your Non-Profit

The Fundraising Authority

As well they should… a very high percentage of all charitable gifts are made during the year-end fundraising cycle. Today, I want to present a sample year-end fundraising e-mail for a fictional non-profit organization. Lots of fundraisers ask me what a great year-end e-mail appeal should look like — well, here it is.

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How to Do Year-End Fundraising the Right Way (Part II)

The Fundraising Authority

If you’re a homeless shelter and have spent all year talking to donors about how you want to serve more homeless and thus need more money to add beds to your facility, talk about that at the year-end as well. Send out letters, send out e-mails, make calls, write posts on your website, hold small group meetings….

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Here’s What A Multimillion Dollar Gift Can Do For Your Organization

Bloomerang

You just landed a ten million dollar mega gift for your organization. For those of us who have accomplished this, exhilaration hardly describes all the emotion that comes with raising a multimillion dollar gift from one donor. That may seem obvious, however, there has been some conversations as to whether mega gifts are a good thing.

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The Beginner’s Guide to Writing the Perfect Fundraising Letter

Get Fully Funded

Writing and mailing a fundraising letter to your donors is a popular fundraising strategy for nonprofit organizations. Your purpose in raising money through the mail is two-fold: generate dollars for immediate needs and build relationships with individual donors for long-term success. Are You READY to Send a Fundraising Letter?

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82 Fundraising and Social Media Stats for Nonprofits

Nonprofit Tech for Good

The average online gift in 2018 was $96.40 11% via direct mail/post. Only 14% of organizations prompt one-time donors to upgrade to a recurring gift during the donation process ( NextAfter ). 91% of organizations stopped acknowledging recurring gifts by month three ( NextAfter ). Tribute Gifts. Matching Gifts.

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10 Donation Page Best Practices for Nonprofits

Nonprofit Tech for Good

Some nonprofits even have monthly giving set as the default on their primary donation page which can increase your nonprofit’s number of monthly gifts by as much as 5.5% (also according to Blackbaud). For example, a $50 donation provides a spay/neuter surgery or a $10 donation provides five meals at a homeless shelter.

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How to Make a Donor Profile in 5 Easy Steps

sgEngage

A persona is based on broad attributes or motivations, for instance, The Doubler, a donor who multiplies their philanthropy through matching gifts. Just because someone has made only $100 gifts in the past doesn’t mean they couldn’t be your next major donor. A persona is a semi-fictional characterization of an idealized donor type.

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