Steal this E-Mail! A Sample Year-End Fundraising E-Mail for Your Non-Profit
The Fundraising Authority
DECEMBER 5, 2020
As well they should… a very high percentage of all charitable gifts are made during the year-end fundraising cycle. Today, I want to present a sample year-end fundraising e-mail for a fictional non-profit organization. Lots of fundraisers ask me what a great year-end e-mail appeal should look like — well, here it is.
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