Remove Gift Remove History Remove Information Remove Mail
article thumbnail

Mastering Major Gifts: The Ultimate Guide to Raise More

Bloomerang

To secure the support of these crucial donors, your nonprofit needs to build a robust major gifts fundraising strategy. Because major gifts are so large, it requires time and dedication to cultivate and acquire more of these donations. Why are major gifts so important for nonprofits? What is a major gift? billion in 2022.

Gift 101
article thumbnail

Direct Mail Donor Acquisition Strategies

Allegiance Group

This article provides insight and perspectives on donor acquisition strategies for direct mail. It should be noted that direct mail is just one channel to acquire new donors. This essential information will allow you to precisely set your donor targets and properly budget for acquisition activities.

Mail 52
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Strategies for Marketing Your New Major Gifts Program

Nonprofits Source

If you’ve just launched a major gifts program, you’ll need a fresh plan for marketing the new giving opportunity. Current supporters are already committed to your cause and your organization, whether that be through the willingness to give financially, commit to recurring gifts, or offer another form of support.

Gift 52
article thumbnail

4 Steps To Market Legacy Giving Using Email

Bloomerang

Building a legacy giving program requires nonprofits to market the opportunity to leave a legacy gift. But it’s time to think beyond direct mail pieces and brochures. Through marketing communications, nonprofits can educate donors about the opportunities to leave a legacy gift and the tax benefits for their loved ones.

email 80
article thumbnail

4 Tips for Effective Wealth & Philanthropic Screening

sgEngage

Since major gifts are, by definition, the largest individual donations your nonprofit receives, they typically come from your wealthiest donors. However, just because someone can make a significant contribution to your organization doesn’t mean they’ll respond positively to your major gift solicitations.

article thumbnail

How to Make a Donor Profile in 5 Easy Steps

sgEngage

It is based on data about the individual, such as their donation history, demographics, and engagement with your organization. A donor profile is typically noted in your CRM and helps your fundraising team track important information about each donor. Many publish their donor list in an annual report, with particular gift amounts.

Profile 91
article thumbnail

Direct Mail in a Multi-Channel Fundraising Strategy

Bloomerang

This type of campaign uses a combination of various digital methods and/or direct mail. . At GivingMail, we’re experts on using direct mail appeals to help organizations big and small improve their fundraising numbers and achieve their goals. What are the benefits of using direct mail in a multi-channel approach? Direct Mail.

Mail 64