Bloomerang

FEBRUARY 3, 2025

If you want help putting this into action at your nonprofit, download this free stewardship template. Why personalization matters: A checklist for donor cultivation The greatest gift you can give a donor is the gift of feeling known by you. Would you like to have donors who are four times more likely to give another gift?

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Gift Donor Build Celebrate 73

Nonprofit Tech for Good

JULY 17, 2022

Even though monthly donors generally give smaller amounts on a per gift basis, the aggregate amount that they give over the course of a year almost always adds up to more. Building a predictable revenue stream helps to reduce this imbalance and provide much needed support during your organization’s fallow periods. 5) Cost-Effective.

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Donation Nonprofit Gift Donor 345

NonProfit Hub

FEBRUARY 27, 2025

5 Effective Donor Retention Strategies for Small Nonprofits Its tempting for small nonprofits to focus heavily on donor acquisition. Therefore, your nonprofit must first master the art of effective donor retention. With these benefits in mind, weve compiled a list of strategies to help your nonprofit increase donor retention.

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Retention Donor Effective Strategy 55

Bloomerang

OCTOBER 25, 2024

Donor retention on steroids – Make it monthly I implore you to make soliciting recurring donations a priority. Retention is a phenomenal 80 – 90% compared with under 20% for new one-time donors and just 45% when ongoing donors are added to the mix. In fact, the average annual value of a recurring gift is 10.3 years to 8.08

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Tips Strategy Gift Nonprofit 125

sgEngage

JULY 5, 2022

Employer matching gifts offer key advantages to nonprofit organizations that strategize for and receive the source of funding. In regards to the key question of “are corporate matching gifts and donor retention levels related?” In this article, we’ll help you understand how to make this magic relationship work for you.

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Retention Gift Donor Program 105

Bloomerang

FEBRUARY 5, 2024

Nonprofits who care about donor retention employ numerous strategies to keep their donors coming back year after year. Personal acknowledgments, impact reporting, and a strong monthly giving program are some of the cornerstones to a high donor retention rate. Savvy fundraisers have always kept donor retention top of mind.

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Retention Gift Donor Pledge 119

Charity Village

JUNE 29, 2023

However, despite the nonprofit industry’s average donor retention rate of 45%, organizations all over the world are struggling to keep their donors coming back for more.

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Retention Technique Gift Donor 98

Bloomerang

DECEMBER 13, 2022

When respected researcher Penelope Burk asked donors why they stopped giving, or why they gave less than they could, here are some of their responses : I didn’t receive any information at all after making a gift to a not-for-profit last year. I wonder what they did with the money and whether it helped. People give.

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Retention Donor Nonprofit Gift 130

Nonprofit Tech for Good

MAY 27, 2023

These consistent gifts, known as recurring donations, help your organization’s long-term fundraising success and retention goals. More Donations According to research on nonprofit giving , the average recurring donor will give 42% more in one year than those who give one-time gifts.

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Donation Guide Nonprofit Retention 253

Bloomerang

FEBRUARY 13, 2023

Community Brands recently shared donor retention data that reinforced alarming trends that the nonprofit sector has been monitoring for a while. In their survey, they asked nonprofits what their current donor retention rate was: about 60% said they didn’t know and the rest had an average donor retention rate of 45%.

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Donor Strategy Retention Help 133

Bloomerang

NOVEMBER 21, 2024

A solid year-end fundraising plan can help! What was our average gift amount? What was our retention rate year over year? Test all buttons, links, post-gift email auto-responders, and landing pages on desktop and mobile devices. End of year is the most lucrative, high-stakes fundraising there is. Filter by date.

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Calendar Fundraising Gift Social Media 111

sgEngage

NOVEMBER 27, 2024

Regular updates, personalized appeals, and segmented lists can help build lasting relationships with donors and drive consistent contributions. Want to learn which methods are helping organizations the most? Email campaigns: Email remains a cornerstone of online fundraising.

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Online Support Fundraising Digital 98

Bloomerang

JULY 7, 2022

Today’s question comes from a nonprofit employee who wants advice on when it’s a good idea to give gifts to donors. . Dear Charity Clairity, I know public broadcasting offers donors gifts in exchange for their donations at various levels. Also, it’s a lot of work to get donated gifts, and expenses to buy them. What to do?

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Gift Donor Giving Charity 142

Nonprofit Tech for Good

MAY 16, 2021

When you invite these loyal supporters to take action, you need to introduce your campaign in a way that emphasizes their unique value and motivates them to help kick off your fundraising effort. Mention the donor’s past involvement with your organization and the impact their previous gifts have made. Make it personal.

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Template email Campaign Fundraising 317

Bloomerang

NOVEMBER 19, 2021

By creating donor retention strategies for retaining your past fundraisers and donors. If you want to make that happen, it helps to make it worth it for these peer-to-peer fundraisers to keep supporting you. . How are they helping? If you want to retain them, it helps to make them feel seen and appreciated. .

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Retention Donor Fundraising Strategy 131

sgEngage

MAY 30, 2024

Employee retention is critical for the health of any organization, particularly for nonprofits. High retention leads to better outcomes all around as the organization saves money and develops stronger performers internally. Plus, as a manager in a nonprofit, retention is a key component of your job.

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Retention Management Tips Nonprofit 110

sgEngage

MARCH 22, 2022

One of the best methods to increase your donor retention is to leverage your overall communication strategies. But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Personalize all appeals . Segment your audience . Focus on impact storytelling .

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Retention Communication Donor Strategy 119

Bloomerang

JUNE 3, 2022

Today’s question comes from a nonprofit employee who wants advice on how to calculate an accurate nonprofit dollar retention rate. Dear Charity Clairity, When you write “the average dollar retention is just 47%,” I’m not sure what that means. Purpose of gift. I hope this helps, — Charity Clairity.

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Retention Rate Stats Donor 116

Nonprofit Tech for Good

DECEMBER 9, 2022

Major Gifts. Consistency helps nonprofits to plan and forecast. Their contact and gift information is saved in your CRM, a thank you note and receipt are automatically sent, and you are ready to solicit donations again in the future. This also typically leads to reduced churn and better supporter retention.

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Fund Nonprofit Pledge Donation 325

Neon CRM

AUGUST 11, 2023

It’s easy to focus on fundraising success and forget about donor retention. GivingTuesday Donor Retention Makes Financial Sense… While you work on your plan to attract new donors on GivingTuesday, spend some time thinking about how you’ll retain them after the big day. A large community of supporters helps you mitigate that risk.

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Retention Donor Gift Donation 98

Nonprofit Tech for Good

DECEMBER 2, 2023

Reflecting on the past success of your fundraising efforts while also learning about emerging fundraising trends can help you decide how to best allocate resources for the upcoming year. Some feel as though the new technology is helpful, while some believe AI can be inauthentic—and others simply don’t know enough about it to fully trust it.

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Trend Fundraising Donor Donation 304

sgEngage

NOVEMBER 4, 2024

In that same spirit, we asked some of our favorite fundraisers to share their best piece of fundraising advice, as a way of paying it forward to other gift officers. Tracey Harrow, private elementary school Make a Special Swag Delivery to Major Donors “Members at the two highest levels receive physical gifts.

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Tips Ideas Share Fundraising 104

Nonprofit Tech for Good

JUNE 23, 2020

According to the 2020 Benchmarks Report , revenue from monthly gifts increased by 22% in 2019 and now accounts for 17% of all online revenue for nonprofits. For example, the Nature Conservancy offers both honor gifts and memorial gifts – each with their own donation page. 3) Launch a Tribute Giving Program.

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Practice Fundraising Online Nonprofit 342

Bloomerang

FEBRUARY 5, 2025

Conversely, loyal donors give 42% more over their lifetime and are 70% more likely to leave a planned gift. Following this, initiate a call from your executive within the first week of receiving a gift to further emphasize the donors importance to your organization. These videos should focus on authenticity and storytelling.

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Donor Causes Storytelling Interaction 109

sgEngage

NOVEMBER 9, 2023

Fundraising requires timely and efficient processing of donations, especially in the typical end-of-year rush of gifts. This season, give your team a little December stress relief by automating and streamlining gift processing, including recurring donations and installment payments.  Enable donors to manage recurring gifts.

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Gift Process Donor Donation 110

sgEngage

MAY 1, 2024

Here are some proven tips to streamline the donor journey, from first gift to lifelong engagement. The digital friction of taking donors off-page means they’re 8% more likely to abandon the gift-giving process. can come after the gift is processed. This leads to better email campaign performance and increased donor retention.

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Gift Donor Support Donation 115

Nonprofit Tech for Good

DECEMBER 8, 2021

In plain language: This program helps homeowners and businesses to buy products that use less water without sacrificing quality or performance. 33% of donors give tribute gifts to family and friends. Then, for each tribute gift, create a unique donation page where purchasing the tribute gift is the only option.

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Trend Fundraising Digital Marketing 316

Nonprofit Tech for Good

JANUARY 13, 2020

Many nonprofits fear that asking a donor for additional support, after they’ve already made a donation, will turn them off from making future gifts. Once you’ve thanked your donors , you can add another call-to-action to the page that will encourage them to continue engaging with your organization and help build a lasting relationship.

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Action Donation Social Media Donor 337

The Modern Nonprofit

FEBRUARY 4, 2025

Tracking the right metrics helps you understand your impact, refine your strategies, and maximize your resources. To help you get started, here are five essential fundraising metrics every nonprofit should track and why they matter for your success. When donors see their impact clearly, theyre more likely to stay engaged.

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Metrics Track Fundraising Nonprofit 52

Bloomerang

NOVEMBER 10, 2023

To secure the support of these crucial donors, your nonprofit needs to build a robust major gifts fundraising strategy. Because major gifts are so large, it requires time and dedication to cultivate and acquire more of these donations. Why are major gifts so important for nonprofits? What is a major gift? billion in 2022.

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Gift Guide Raise Donor 111

Bloomerang

DECEMBER 15, 2023

Today’s question comes from a nonprofit employee who wants advice on how to attract corporate matching gifts: Dear Charity Clairity, I have a question about how to attract corporate matching gifts. Is there something I could do to help more donors access this matching money? Raise one gift, get the second gift free!

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Gift Practice Donor Donation 121

Pamela Grow

JANUARY 22, 2025

And yet I can’t help feeling as if the internet has imprisoned us with shackles that look like computers, tablets, and phone screens. of new donors are being retained year-to-date, and even repeat donor retention decreased by 4.6%. Things like focusing on the last 20 largest gifts. A chilling notion. Only 13.8%

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Help Storytelling Mail Donor 59

Bloomerang

APRIL 11, 2023

Giving your volunteers appreciation gifts is a great way to show gratitude and goes a long way toward creating an environment that your volunteers want to continue being a part of. Your volunteers do a fantastic job in helping your nonprofit turn its dreams for a better community into reality. Let’s dive in to learn more!

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Gift Volunteer Retention Ideas 105

Nonprofit Tech for Good

APRIL 21, 2022

Details really matter, which is why it’s helpful to mention how the contribution was, or will be, allocated. A donor will be pleased to learn that, for example, their $100 donation helped kickstart a conservation project or deliver a week worth of food to a family in need. Building Lasting Relationships Boosts Donor Retention.

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Donation Donor Impact Nonprofit 330

Nonprofit Tech for Good

FEBRUARY 12, 2021

According to the 2020 Benchmarks Data from M+R , overall online giving revenue increased by 10% in 2019, and revenue from monthly gifts increased by 22%. The average RoundUp App user donates $15 – $20 a month and has an 80% retention rate. That’s where RoundUp App comes in. How does RoundUp App work?

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Fundraising Effective Nonprofit Donation 290

Allegiance Group

APRIL 3, 2025

Nonprofits cant afford to overlook the power of re-engaging lapsed donorsstrengthening donor retention practices is now more critical than ever. Last year marked the fourth consecutive year that retention rates declined year over year in Q3, with only 13.8 percent of new donors retained year to date. Contact Us What are lapsed donors?

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Donor Tips Retention Mail 52

sgEngage

SEPTEMBER 27, 2023

Here are some strategies your organization can consider for improving donor retention by building donor trust in your brand. Every interaction with donors communicates how your organization views them and their gifts. Your Perception of Your Donors I’m sure you can remember an interaction that felt purely transactional.

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Retention Donor Strategy Build 98