Pamela Grow

DECEMBER 11, 2024

In an age dominated by digital outreach, direct mail fundraising remains a powerful tool for nonprofits to connect with donors. To help incorporate direct mail into your marketing plan or elevate your current direct response fundraising approach, this guide will walk through several strategies for honing your outreach.

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NonProfit PRO

NOVEMBER 8, 2023

Creative design and personalized messaging can help donors visualize their impact, see themselves as part of your community, and feel inspired to make their next gift. It’s not too late to engage donors in 2023 with a custom-designed, creative holiday stewardship campaign, calendar year end or winter appeal.

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Bloomerang

NOVEMBER 21, 2024

A solid year-end fundraising plan can help! What was our average gift amount? Test all buttons, links, post-gift email auto-responders, and landing pages on desktop and mobile devices. Write, design, proof, test, and schedule all direct mail appeals, email appeals, and social media ads and posts (all must match).

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Calendar Fundraising Gift Social Media 111

Nonprofit Tech for Good

SEPTEMBER 27, 2021

By Denise Dunbar , a Digital Fundraising Strategist at MobileCause , where she helps nonprofits accelerate their fundraising and engagement efforts through giving and marketing strategies. In fact, according to the 2020 Global Trends in Giving Report , 33% of donors give tribute gifts to family and friends.

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Giving Fundraising Strategy Nonprofit 355

Nonprofit Tech for Good

JUNE 22, 2023

Your donors and supporters start searching Google for “holiday gifts that benefit nonprofits” in early August, yet most nonprofits do not update their holiday tribute giving program until November or December. According to the Global Trends in Giving Report , 33% of donors worldwide give tribute gifts.

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Nonprofit Tech for Good

AUGUST 3, 2022

Tribute gifts are most often made by supporters with a strong belief in your mission who prefer to donate to a good cause rather than spend money on traditional gifts. According to the Global Trends in Giving Report , 33% of donors worldwide give tribute gifts. Birthdays: Tribute gifts to celebrate someone’s birthday.

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sgEngage

NOVEMBER 13, 2024

Cross-posting to multiple platforms, like Facebook, LinkedIn, Instagram, and X, can help you reach different segments of your audience, and this audience can be further targeted through paid social campaigns that attract new donors and drive traffic to your website.

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Nonprofit Tech for Good

APRIL 3, 2022

Some individual board members may want to start with “easier” tasks like thanking donors, but eventually, they should be directly helping raise thousands of dollars annually. Make a “ stretch gift ” that is very generous and is outside your normal giving pattern. Give in-kind support to the organization in a way that actually helps.

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Fundraising Donation Donor Social Media 359

Nonprofit Tech for Good

JULY 17, 2022

When a donor signs up for a recurring donation online, there are no checks to mail and no monthly reminders needed; much of the expense and hassle on the nonprofit’s side have been eliminated. Building a predictable revenue stream helps to reduce this imbalance and provide much needed support during your organization’s fallow periods.

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Donation Nonprofit Gift Donor 355

sgEngage

NOVEMBER 7, 2024

Data from recent elections shows rage donors take their candidate’s loss in a presidential bid as inspiration to donate more to causes associated with the candidate’s party, while the winning team’s incoming gifts drop off. Did they make their first (only) gift during the election cycle? Mail something memorable.

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CauseVox

JANUARY 20, 2025

It costs 200-300% more to attract new donors than it does to get a second gift. Youre also more likely to get larger gifts from donors who give over time, so youre making more money. Very simply, donor retention refers to the number (or percentage) of donors that return to give another gift in a specific time period.

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Retention Donor Strategy Social Media 115

CauseVox

DECEMBER 2, 2024

Think back on what made the day successful—was it the heartfelt story shared on social media, the surge of donations from a matching gift, or the high open rate on a well-crafted email appeal ? Perhaps it was a message about the tangible impact of their gifts or the urgency of a specific need. But data only tells part of the story.

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Campaign Fundraising Donor Social Media 97

Nonprofit Tech for Good

APRIL 15, 2020

Some nonprofits even have monthly giving set as the default on their primary donation page which can increase your nonprofit’s number of monthly gifts by as much as 5.5% (also according to Blackbaud). Adding impact statements helps donors conceptualize how they are making a difference and can increase their donation amount.

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sgEngage

JANUARY 15, 2025

To help you develop your own stewardship matrix, well explore the example provided in Meyer Partners donor stewardship guide and break down each component. Major donors: Your nonprofit’s largest donors expect to be highly involved and updated often on how you use their gifts.

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Donor Effective Gift Donation 105

Nonprofit Tech for Good

JANUARY 12, 2023

According to Nonprofit Pro , “Millennials represent 33 million annual donors, have a $481 annual gift, and contribute to three charities annually.” Still, that’s around 34% less than Generation X and 60% less than Baby Boomers in terms of average annual gift size. We believe that the solution is Donate Now, Pay Later (DNPL).

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Donation Giving Nonprofit Donor 354

The Fundraising Authority

DECEMBER 4, 2020

Send out a dedicated e-mail to your e-mail list introducing your year-end campaign, without making an ask (see this as a “cultivation / stay tuned!” Put together a committee of some of your most committed donors to help spread the word about your year-end campaign. Ask your board for a year-end gift. Donors forget.

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Fundraising Mail Gift Social Media 201

Bloomerang

DECEMBER 20, 2024

If I take the time to make a monetary gift, offer community feedback, or even send along a useful article from an expert like you, I expect someone to react and interact with me. Something that reassures me my gift was appreciated, and did not fall into a black hole. If the donor gave a remarkable gift, give them a remarkable response.

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Charity Gift Donor Roles 110

Mashable Tech

FEBRUARY 14, 2025

Here at Mashable, we’re always trying out the latest tech products to help our readers determine whether or not they’re worth it. Your thoughts and feedback might just grant your favorite gadgets a Mashable Readers’ Choice Award — plus you could win a $250 Amazon gift card. Take the smart home survey.

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Nonprofit Tech for Good

SEPTEMBER 23, 2020

#GivingTuesday 2020 is December 1 and below are important data about GivingTuesday donors to help your nonprofit create a successful campaign. The median gift size was $50. Direct/Post mail (credit or debit card, cheque) – 12%. A handwritten note sent through the mail asking me to give – 12%. Cash – 3%.

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Statistics Donor Charity NGO 363

The Fundraising Authority

SEPTEMBER 7, 2022

Figuring out which folks make good major donor prospects and which don’t can help you fundraise more effectively and successfully. The key here is to think through your ideal donors to come up with a number of donor profiles that can help guide your efforts. #2 Every charitable organization does. 2 – Have the Capacity to Give.

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Guidelines Donor Organization Profit 312

Bloomerang

FEBRUARY 13, 2023

On average, donor retention rates increase based on the average gift amount. For donors who give gifts under $100 the average retention rate is 25%. They are the foundation of sound stewardship which is genuinely acknowledging and thanking donors for their precious gifts of time and money. Photos typically catch more attention.

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Donor Strategy Retention Help 134

Pamela Grow

JANUARY 22, 2025

And yet I can’t help feeling as if the internet has imprisoned us with shackles that look like computers, tablets, and phone screens. Things like focusing on the last 20 largest gifts. Things like accepting gifts from people, institutions, and corporations whose values dont align with yours. A chilling notion.

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Help Storytelling Donor Mail 59

Nonprofit Tech for Good

DECEMBER 12, 2019

They may even want to help guide you in how it’s spent. When you solicit a prospective supporter, you need to be prepared with data, compelling testimonials, personal knowledge of what motivates the donor as an individual, and a concrete plan of how their major gift will help you make major changes. Major gifts are a major deal.

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Relationship Donor Management Sponsor 246

CauseVox

DECEMBER 5, 2024

Soon, we’ll spend our days purchasing holiday gifts for loved ones, baking, and gearing up for visits from family and friends. Try these 13 successful, yet underutilized strategies to help you raise more money and create stronger relationships this year-end. Naturally, our personal to-do lists grow increasingly long as year-end nears.

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Campaign Giving Strategy Donor 105

Nonprofit Tech for Good

FEBRUARY 17, 2022

people who want to help. the tools to help you do your job. Here are 4 tips to help you plan a successful massive fundraising event. A good CRM like HubSpot or EveryAction can help you do that, or if not, pulling available data into a centralized “source of truth” is a good place to start. That is a GREAT start.

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Fundraising Tips Management Nonprofit 354

Bloomerang

OCTOBER 16, 2023

What if there was one thing you can do right now to ensure your fundraising success and boost year-end gifts? Thank you for helping homebound seniors. I want you to know the impact of your gift this year. Your compassion is helping her thrive. Your voice mail or email? You get the idea! Texts have a 98% open rate.

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Gift Script Donor Volunteer 122

Nonprofit Tech for Good

AUGUST 6, 2023

According to DonorBox nearly one-third of all annual gifts come in December, and nearly half of all online donations come in the last week of the year. 1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. However, this is not a universal rule.

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Fundraising Practice Guide Campaign 246

Nonprofit Tech for Good

JUNE 19, 2019

Your CRM can help you to filter for anyone who has a lot of activity in their constituent record. Try filtering for donors who: have a lifetime gift amount of $500+, 10+ volunteer hours, 10+ soft credited gifts, and gifts coded with your social media campaign or your annual appeal solicitation. Send direct mail, too!

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Bloomerang

OCTOBER 13, 2021

Here’s a scenario showing how calling a donor can inspire them to make an end-of-year gift. . They mention how your gift helped a person or solved a problem. Later, you get their end-of-year appeal in the mail or in your inbox. You mean to make a gift, but you get distracted and put it off until later.

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Script Gift Examples Phone 124

Nonprofit Tech for Good

JANUARY 13, 2020

Many nonprofits fear that asking a donor for additional support, after they’ve already made a donation, will turn them off from making future gifts. Once you’ve thanked your donors , you can add another call-to-action to the page that will encourage them to continue engaging with your organization and help build a lasting relationship.

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Action Donation Social Media Donor 344

Nonprofit Tech for Good

OCTOBER 11, 2024

By Julia Campbell, host of the Nonprofit Nation podcast and founder of the Nonprofit Social Media Summit , a free all-virtual event created to help nonprofits navigate the fast-changing social media landscape to drive more donations. Data helps the reader or viewer understand that this problem needs to be addressed, and fast.

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Social Media Donor Media Social 299

sgEngage

DECEMBER 12, 2024

You cant make your decision solely on feelings, but it is helpful to think through how your team might respond, hear their concerns, and prepare internally for a system shift. What would your daily data processes look like for all users (from gift officers to data entry to leadership)? How do they feel about your current tool?

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Change Time Nonprofit Evaluation 103

Mashable Tech

APRIL 1, 2025

We’ll do our best to help. If you paid a scammer with a gift card Scammers going after gift cards is also something that happens fairly often and the method here is the same as above. The FTC recommends contacting the issuer of the gift card and telling them that your gift card was the victim of a scam.

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Giving FAQ Contact email 87

Bloomerang

JUNE 30, 2023

Today’s question comes from a nonprofit employee who wants advice on how to credit and acknowledge donor advised fund gifts in their donor database: Dear Charity Clairity, I’m unsure how to enter donor advised fund gifts in our database so they’re credited and acknowledged appropriately. And do I thank the donor or the administrator?

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The Fundraising Authority

SEPTEMBER 22, 2022

If you are a small nonprofit with no full time development staff, fundraising systems can help your program staff and executive director raise more money in less time, until you can afford a full-time fundraiser. The letter will be sent out in the mail on the following day. #4 2 – Take the Thought Out, if Possible.

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System Fundraising Create Nonprofit 354

Bloomerang

DECEMBER 15, 2023

Today’s question comes from a nonprofit employee who wants advice on how to attract corporate matching gifts: Dear Charity Clairity, I have a question about how to attract corporate matching gifts. Is there something I could do to help more donors access this matching money? Raise one gift, get the second gift free!

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Gift Practice Donor Donation 121

Bloomerang

NOVEMBER 10, 2023

To secure the support of these crucial donors, your nonprofit needs to build a robust major gifts fundraising strategy. Because major gifts are so large, it requires time and dedication to cultivate and acquire more of these donations. Why are major gifts so important for nonprofits? What is a major gift? billion in 2022.

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Gift Guide Raise Donor 111