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For more than a decade now, there has been much debate about whether online activists would ever turn their clicks into gifts. We are seeing how actigiving is accelerating how people move from just hearing about the causes they care about to quickly supporting them with a gift. Goodbye, slacktivism. Hello, actigiving.
And the headline was that this $471 billion was a new record for charitable giving in the United States. And if you think about this pie chart, what I really want to call out is that bequests, which are about 9%, are gifts made by individuals. So for those of you who guessed B, you are correct.
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