Connection Cafe

AUGUST 4, 2017

I used to believe that online average gift size was a vanity metric. It made for interesting tweets and blog post headlines about online giving trends, but it wasn’t very useful. Over time I’ve learned to love the online average gift size metric. Compare your own online median gift size trends to the chart above.

Gift 41

Gift Online Statistics Trend 41

The NonProfit Times

SEPTEMBER 17, 2024

The report examines all forms of giving, from the old direct mail to the modern online platforms and giving by individuals to individual via platforms such as GoFundMe. You can’t afford to apply nonprofit employees to small gifts, but you can apply technology and apply nonprofit major gift officers to large gifts because of the return.

Volunteer 110

Volunteer Giving Philanthropy Research 110

Bloomerang

OCTOBER 4, 2021

There are only two headlines which, if read alone, give the following message: Bar pass rate continues to climb. If you’re sending a piece of direct mail, the response device should stand alone in making a strong case for support. Without your gift this week, a major timely opportunity will be lost. Look at the example above.

Question 143

Question Donor Donation Student 143

Get Fully Funded

NOVEMBER 2, 2021

If it’s done well, you’ll get a gift. Here’s our mailing address if you want to send a check. There are two parts to the act of giving a financial gift – the emotional part and the practical part. Give the priceless gift of education . If it’s too long, boring, or confusing, you won’t. Blah, blah, blah.”.

Giving 119

Giving Fundraising People Design 119

The Science Behind Engaging your Supporters

NOVEMBER 6, 2018

Feature a Clear Headline The first two questions of any visitor to a web page are: Where am I? The most effective way to answer both is with a clear and compelling page headline. The best headlines are succinct and to the point but also tap into the reason your donors are motivated to give in the first place. What can I do here?

Donation 56

Donation Fundraising Headline Donor 56

NonProfit Hub

FEBRUARY 11, 2021

Donors who have shown your organization some love through their gifts are at risk of walking away if not shown some love in return. After a donor has given a first-time gift, here are some ways to keep them engaged and encourage another gift. Ask them to consider joining a giving circle or scheduling a monthly gift.

Donor 63

Donor Gift Newsletter Relationship 63

Bloomerang

AUGUST 28, 2021

This month we’re covering building a major gifts program, but we’re going to be digging right into end-of-year through September as well as October through, you’re creating your campaigns, copywriting, how to ask, and everything in between. They do the mailing. Maybe we segment our major gift donors. .

Fundraising 105

Fundraising Guide Video Gift 105

Nonprofits Source

APRIL 19, 2017

You can even connect the lead captures directly to a mailing list provider, like MailChimp. Sometimes graying out the “no” button or having a catchy headline can dramatically increase conversion rates. Depending on the topic of the post the headline and call to action changes: 6. It’s affordable at $19.00

Donation 111

Donation Ideas Online Fundraising 111

Tech Soup

NOVEMBER 15, 2016

Whether clicking through on email appeals, visiting your website after getting an appeal in the mail, or doing a web search, a lot of prospective donors will end up on your donation page. Don't take it for granted that all your visitors will make a gift once they reach your donation page. Feature a Clear Call-to-Action Headline.

Donation 36

Donation Giving Tips Headline 36

Pamela Grow

JANUARY 13, 2021

We continue to solicit donors using direct mail and emails. Strong donor retention is the foundation of your loyal giving, your monthly giving, your mid-level giving, and your major gift program. This can all lead to the final gift of a bequest. I suggested that her organization segment their mailing.

Newsletter 52

Newsletter Donor Nonprofit Retention 52

Tech Soup

NOVEMBER 12, 2015

Whether clicking through on email appeals, visiting your website after getting an appeal in the mail, or doing a web search, a lot of prospective donors will end up on your donation page. But don't take it for granted that all your visitors will make a gift once there. Feature a Clear Call-to-Action Headline. Think Mobile.

Donation 36

Donation Tips Headline Gift 36

Connection Cafe

AUGUST 21, 2017

Like many organizations, we worked in silos and the Director of Major Gifts wanted nothing to do with online strategy because it wouldn’t count towards her goal. With a little bit of creativity and a willingness to try something new, here are a few ideas for taking creating a digital strategy for major gifts.

Gift 27

Gift Digital Online Donor 27

See3

DECEMBER 12, 2007

Here’s today’s headline for you: NEARLY 95% OF EMAIL IS JUNK Nearly 95 percent of the e-mail sent in 2007 has been “spam,&# junk advertising loathed by its recipients, according to a report released Wednesday by a US Web security firm. Because email… what’s the technical term?… … sucks.

Social Media 40

Social Media Social Myspace Marketing 40

The Verge

JUNE 7, 2021

I’m not sure which app made the headlines this time, but Apple’s tangled with this issue in the past. You don’t need to give Apple a cut of physical gift card sales. Were physical gift cards an exception? Hookup apps are also on notice. Apple said it doesn’t take a cut of physical purchases.

Guidelines 67

Guidelines Content Method Review 67

Whole Whale

SEPTEMBER 8, 2023

This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” Show how gifts further the outcomes step-by-step. For example, if a mailed appeal with a matching gift incentive consistently outperforms others, keep using that format.

Lesson 59

Lesson Fundraising Campaign Donor 59

NonProfit Hub

NOVEMBER 3, 2022

This fall, you’ll probably be ramping up for year-end giving, hoping to maximize your reach and visibility through email marketing, direct mail, social media and maybe even an event or two. If I’m a donor heading to your site to make a year-end gift, here’s what I’m thinking: Don’t Make Me Give You My First-Born to Donate.

Donation 52

Donation Giving Conversation Headline 52

sgEngage

FEBRUARY 20, 2024

If you’re reading a blog post with the words “capital campaign” and “board” in the headline, you might be spiraling through questions that are keeping you up at night (hopefully, it’s not 2 a.m.): By now, you should have a defined gift range chart to demonstrate the impact of various giving levels.

Campaign 59

Campaign Tools Phase Fundraising 59

Whole Whale

NOVEMBER 12, 2023

You know the moment: You’re going through your mail when you catch the hint of a red envelope. charity: water’s 2015 holiday campaign Have a holly jolly headline Don’t forget your subject line and preheader text! A snowflake stamp. “So So it begins,” you think. Season’s greetings to our friends and family!!! ”

Review 52

Review Sound Organization email 52

See3

AUGUST 9, 2007

Seeing the headlines, “ Johnson & Johnson Sues Red Cross Over Symbol &# it is easy to say look at the big bad corporation going after the poor nonprofit. Now four of my perscriptions I get mail order without insurance because it cheaper then AARP’s United Health Care. I am not sure that’s the case here.

Nevada 40

Nevada License Story Newsletter 40

Connection Cafe

FEBRUARY 5, 2018

While one-time and annual gifts are still an important source of revenue, we love to see this growth in sustainer programs. With new technology available that helps you track giving and update credit cards automatically when gifts fail, these programs are easier than ever to maintain over the long haul.

Fundraising 33

Fundraising Time Nonprofit email 33

Care2

JULY 26, 2007

You can quickly see the actual cost per friend you recruit, the supporter you recruit, or cost per donation and hopefully compare that to other options - web traffic, direct mail, ads, email, events, etc. Best practices to date indicate thats via email, both in acquisition and in response.

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

You can quickly see the actual cost per friend you recruit, the supporter you recruit, or cost per donation and hopefully compare that to other options - web traffic, direct mail, ads, email, events, etc. Best practices to date indicate thats via email, both in acquisition and in response.

Social Network 74

Social Network ROI Social Media Network 74

Bloomerang

FEBRUARY 1, 2022

And the headline was that this $471 billion was a new record for charitable giving in the United States. And if you think about this pie chart, what I really want to call out is that bequests, which are about 9%, are gifts made by individuals. So for those of you who guessed B, you are correct.

Leadership 60

Leadership Fundraising Gift Donor 60

Connection Cafe

DECEMBER 22, 2013

Your blog is your gift to them, as well as to yourself. So, here is Nancy Schwartz’s gift to you: Year-End Fundraising Checklist for Nonprofits. Don’t miss out on gifts because your form is a turnoff. Think about how much of that money is wasted on awkward gifts- the junk. Imagine that.

Story 54

Story Nonprofit Social Media Donor 54

Care2

FEBRUARY 3, 2008

You can quickly see the actual cost per friend you recruit, the supporter you recruit, or cost per donation and hopefully compare that to other options - web traffic, direct mail, ads, email, events, etc. Best practices to date indicate thats via email, both in acquisition and in response.

Social Network 53

Social Network ROI Social Media Advocacy 53

Connection Cafe

JANUARY 4, 2016

alone of 7.1% (Giving USA), fueled by overall growth and mega-gifts coming from tech sector donors. Major (and mega) gifts will continue to make the headlines, as will donors making choices for how to give back in new ways that push the limits of traditional philanthropy (aka both donor advised funds and Zuckerburg’s LLC).

Fundraising 20

Fundraising Blackbaud Philanthropy Donor 20

The Science Behind Engaging your Supporters

NOVEMBER 29, 2018

Coming from a direct mail background, when I started out at MECA 15 years ago I implemented a direct mail program and got a donation link on our website. People were just beginning to give online so back then most of our funds came in through the mail. Now that’s actually switched where most of our funds come in online!

Children 45

Children Iraq Lebanon Mail 45

Allegiance Group

JANUARY 27, 2025

This concept asserts that to keep donors engaged and motivate them to continue supporting your work, you should contact them at least seven times in the year following their gift. These may include both online and offline methods, such as email, direct mail , social media, SMS marketing, search ads, your website , and more.

Advice 52

Advice Fundraising Channel Campaign 52

The Verge

JUNE 18, 2020

You can also imagine a world where politicians take the hint, and stop threatening to send in the military to trample peaceful protesters , or falsely suggest that voting by mail is illegal , or rig up a Facebook ad for a data-collection scheme to look like a link to the official US Census. Jacob Knutson / Axios ). Those good tweets.

Facebook 64

Facebook Audio Twitter New York 64

The Verge

MAY 28, 2020

It took this action because Trump, as part of a disinformation campaign alleging that voting by mail will trigger massive vote fraud, was appearing to interfere with the democratic process in violation of the company’s policies. The company is expanding a product that allows businesses to sell gift cards during the government shutdown.

Facebook 74

Facebook Journal Social Network Twitter 74