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A Guide to Donor Retention

Bloomerang

A Guide to Donor Retention. What is Donor Retention? If you’re a fundraiser or nonprofit development professional, you’ve likely heard the term “donor retention.” But what is donor retention? Nonprofits with a high donor retention rate have long-term supporters who come back year after year.

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Mastering Major Gifts: The Ultimate Guide to Raise More

Bloomerang

To secure the support of these crucial donors, your nonprofit needs to build a robust major gifts fundraising strategy. Because major gifts are so large, it requires time and dedication to cultivate and acquire more of these donations. Why are major gifts so important for nonprofits? What is a major gift? billion in 2022.

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4 Communications Strategy Tips for Donor Retention

sgEngage

One of the best methods to increase your donor retention is to leverage your overall communication strategies. But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Personalize all appeals . Segment your audience . Focus on impact storytelling .

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An FAQ Guide to Passive Fundraising for Nonprofits

Pamela Grow

In this guide, we’ll provide an overview of this type of fundraiser by answering three of the most common questions about it. To accomplish this, track metrics like participation rates, supporter acquisition and retention, total revenue raised, and conversions from each marketing channel. Let’s dive in!

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[ASK AN EXPERT] What Are Best Practices To Acquire More Corporate Matching Gifts?

Bloomerang

Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., Today’s question comes from a nonprofit employee who wants advice on how to attract corporate matching gifts: Dear Charity Clairity, I have a question about how to attract corporate matching gifts. But you do need a plan.

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Nonprofit Strategic Planning: Ultimate Guide + 7 Examples

Bloomerang

Whether you’re crafting an emergency plan to react to unexpected external circumstances or creating your strategy for the next two to five years, this guide will help your nonprofit get the most out of its strategic plan. Meanwhile, you may assign another person to call new donors to thank them and increase your new donor retention.

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Key Takeaways from AFP ICON 2022: The Ultimate Guide

Bloomerang

A few lowlights from our past: Letting the donor get too close to the wealth screen, not reading the room to realize who the real decision-makers were, asking for a big gift without the proper cultivation, and not doing our donor research. You should know the average gift in a will is approximately USD $37,000! .

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