The Fundraising Authority

NOVEMBER 28, 2020

In working with dozens of non-profit organizations on year-end giving programs, I have found that there are five basic rules that must guide your strategy if you want to steadily increase year-end fundraising each and every year at your charity: Rule #1: Make Sure Your Message is Consistent. communicate) through direct mail.

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Fundraising Homeless Mail Profit 240

Bloomerang

NOVEMBER 10, 2023

To secure the support of these crucial donors, your nonprofit needs to build a robust major gifts fundraising strategy. Because major gifts are so large, it requires time and dedication to cultivate and acquire more of these donations. Why are major gifts so important for nonprofits? What is a major gift? billion in 2022.

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Gift Guide Raise Donor 111

Bloomerang

MAY 30, 2022

However, many nonprofits lack these important guiding strategies. In this quick guide, we’ll explain the crucial steps your team needs to take to build your fundraising plan. We will grow our donor base by 10% by June using direct mail appeals, social media posts, and our giving day campaign. A direct mail campaign.

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Fundraising Guide Social Media Donor 140

Qgiv

DECEMBER 10, 2024

Donation request letters, whether sent via email or direct mail, are one of the most effective ways to reach donors and solicit gifts. With that in mind, this guide is designed to help you craft engaging, inspirational donation request letters to send to supporters. Well cover: What is a donation request letter?

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The Fundraising Authority

SEPTEMBER 7, 2022

The key here is to think through your ideal donors to come up with a number of donor profiles that can help guide your efforts. #2 In order to be a major donor prospect, the person has to have the capacity to give at the level that you consider to be a major gift. 2 – Have the Capacity to Give. Don’t write people off too easily.

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Guidelines Donor Organization Profit 312

Nonprofit Tech for Good

DECEMBER 12, 2019

They may even want to help guide you in how it’s spent. When you solicit a prospective supporter, you need to be prepared with data, compelling testimonials, personal knowledge of what motivates the donor as an individual, and a concrete plan of how their major gift will help you make major changes. Major Gifts Identification Report.

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Relationship Donor Management Sponsor 245

Nonprofit Tech for Good

JUNE 19, 2019

Try filtering for donors who: have a lifetime gift amount of $500+, 10+ volunteer hours, 10+ soft credited gifts, and gifts coded with your social media campaign or your annual appeal solicitation. Send direct mail, too! Perhaps, send a small gift as a token of your gratitude or make a personal phone call to these donors.

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DNL OmniMedia

DECEMBER 12, 2024

We understand how marketing and technology go hand-in-hand, and throughout this guide, we will focus on how to apply nonprofit marketing best practices using your organizations technology. Increased involvement in other areas of operation: Giving a monetary gift isn’t the only way your supporters can make a difference for your mission.

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Marketing Guide Nonprofit Social Media 52

CauseVox

DECEMBER 2, 2024

Think back on what made the day successful—was it the heartfelt story shared on social media, the surge of donations from a matching gift, or the high open rate on a well-crafted email appeal ? Perhaps it was a message about the tangible impact of their gifts or the urgency of a specific need. But data only tells part of the story.

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Campaign Fundraising Social Media Donor 88

Nonprofit Tech for Good

FEBRUARY 8, 2012

At the end of the Social Media for Social Good: A How-To Guide for Nonprofits is a nine-page “Nonprofit Tech Checklist” which I have copied and pasted below. That was my number one priority when writing the book… to create a comprehensive, useful social and mobile media how-to guide for nonprofits. 1) Website.

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Social Media Social Media Tech 263

CauseVox

DECEMBER 5, 2024

Soon, we’ll spend our days purchasing holiday gifts for loved ones, baking, and gearing up for visits from family and friends. Plan Impact-Driven End-of-Year Giving Campaigns You’ve raised money all year long using different techniques from direct mail to email marketing. Secure A Matching Gift Matching gifts are nonprofit gold.

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Campaign Giving Strategy Donor 103

NonProfit Hub

JANUARY 5, 2021

The two most prominent fundraising channels for nonprofits are direct mail and email. Here are the pros and cons of mail vs. email. . Direct Mail. Direct mail has been around for a long time, and it’s been the biggest fundraising channel since it’s inception. Direct mail has a slower feedback loop than digital channels.

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Mail Channel email Fundraising 94

Get Fully Funded

JUNE 11, 2023

Writing and mailing a fundraising letter to your donors is a popular fundraising strategy for nonprofit organizations. Your purpose in raising money through the mail is two-fold: generate dollars for immediate needs and build relationships with individual donors for long-term success. Are You READY to Send a Fundraising Letter?

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Fundraising Guide Mail Gift 111

Nonprofit Tech for Good

MARCH 20, 2024

A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the statistics listed below can guide your nonprofit in creating and maintaining a successful online fundraising strategy. Bonterra ] 33% of online donors give tribute gifts to family and friends. increase in revenue. increase in revenue.

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Statistics Fundraising Online Nonprofit 229

Bloomerang

OCTOBER 13, 2021

Here’s a scenario showing how calling a donor can inspire them to make an end-of-year gift. . They mention how your gift helped a person or solved a problem. Later, you get their end-of-year appeal in the mail or in your inbox. You mean to make a gift, but you get distracted and put it off until later. Hi, [ their name ].

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Script Gift Examples Phone 124

The Fundraising Authority

DECEMBER 22, 2020

When they need to get in touch with a donor or prospect, they don’t send an e-mail first… they pick up the phone and make a call. Then they follow up with an e-mail. If the non-profit relies on grants and events, good development pros launch a major gift program or an annual giving campaign. They Focus on Metrics.

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Effective Fundraising Profit Donor 208

Bloomerang

DECEMBER 15, 2023

Today’s question comes from a nonprofit employee who wants advice on how to attract corporate matching gifts: Dear Charity Clairity, I have a question about how to attract corporate matching gifts. Matching gifts are truly the social benefit sector BOGO. Raise one gift, get the second gift free!

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Gift Practice Donor Donation 121

Nonprofits Source

OCTOBER 14, 2024

From corporate matching gifts to employee volunteer programs and beyond, these initiatives not only provide significant financial benefits for nonprofits but also encourage a culture of generosity throughout. Organizational information, including contact details (mailing address, EIN, etc.)

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Team Giving Strategy Fundraising 52

Candid

AUGUST 18, 2021

This quick guide will review the essentials. For instance, AI can quickly rank individual donors by their likelihood to give to a direct mail appeal right now. . AI can generate predictions that help you: Create highly targeted mailing lists for appeals, reducing upfront costs and increasing conversion rates.

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Course Fundraising Mail Analysis 130

sgEngage

OCTOBER 27, 2021

Employer matching gifts offer ample benefits to each stakeholder, including the company matching the gift, the employee making the initial donation, and the nonprofit receiving the funds. . and that’s what we’ll focus on in this quick guide. Ready to find out more about how matching gifts make an impact?

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Gift Benefit Nonprofit Donation 98

Bloomerang

JUNE 20, 2023

After a year of significant growth, online fundraising grew by a more modest 3% in 2021 , and the number of gifts increased by 5%. In this guide, we’ll cover the ins and outs of online fundraising, explaining how you can leverage various platforms and fundraising ideas to engage your supporters virtually. Share the gifts they’ve made.

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Fundraising Online Ideas Guide 111

Allegiance Group

APRIL 3, 2025

In this guide, we will explore why donors lapse and what steps nonprofit organizations need to take to reactivate lapsed donors. While acquisition is critical, without retention those donors never become monthly, annual, planned or major gift donors. You dont always have to ask for a donation in a direct mail appeal letter.

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Donor Tips Retention Mail 52

Bloomerang

APRIL 5, 2021

of gifts per year x Avg. gift amount = Lifetime Value. Example: If your average donor has been on file for 5 years, gives an average of 3 gifts per year, with an average gift amount of $25 then their lifetime value is $375. [5 Do we have a cultivation plan and revenue goal for our major gift donors? .

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Bloomerang

AUGUST 30, 2023

In this buyer’s guide, we’ll cover everything you need to find the right fundraising software for your organization’s needs. Types of fundraising software to consider When you think about fundraising software, you probably first think of online donation platforms that allow nonprofits to facilitate online gifts. Donor profiles.

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Software Fundraising Guide Donor 111

Bloomerang

DECEMBER 16, 2021

Julie Ordoñez will outline a proven strategy, messaging and action steps you can implement right away to close major gifts faster, ethically. We’re here to talk about 3 steps to closing over $10,000 gifts by December 31st. It is not too late to raise major gifts this year. Julie: Let’s do it. That’s right.

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Gift Video Donor Giving 122

Qgiv

NOVEMBER 8, 2024

Explore the tips and resources in this guide to improve your nonprofit’s mobile fundraising strategy: Mobile giving: FAQs 5 types of mobile giving Benefits of mobile giving Mobile giving best practices What you need to know about mobile giving software Mobile giving: FAQs What is mobile giving? That’s where mobile giving comes in.

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Mobile Course Giving Guide 93

Allegiance Group

MARCH 20, 2025

One answer to this critical question is: Evaluate the strength of your appeal copy, specifically the direct mail and email appeals targeted to individual donors. Direct mail fundraising letters are more personal than other methods. In this guide, we walk you through how to write a compelling fundraising letter. Why give now?

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Mail Fundraising Donor email 52

sgEngage

MARCH 29, 2021

When it comes to Facebook Fundraising, we wrote the ultimate guide ! However, for some organizations, their understanding ends there— occasionally, they receive a check from Facebook fundraising in the mail, but the specifics are more opaque. How to Raise Your Relationships with Facebook Fundraising Supporters.

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Facebook Fundraising Guide Relationship 98

CauseVox

APRIL 29, 2021

Between all the events , phone calls and mailings your plan can bring you and your team back to the most important activities. Want step-by-step guidance for building out your Fundraising Planning Guide and Calendar Worksheet? Or you will need to increase the average gift from your existing donors.

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Calendar Template Fundraising Guide 98

Bloomerang

JANUARY 11, 2024

If you ask well, you may get one gift. If you thank well, you may get a lifetime of gifts. Send new online donors an additional thank you by mail. Even donors who give online should get something in the mail, especially if this is their first gift. Thank you kickstarts the relationship-building process.

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Donor Tips Time Retention 122

Qgiv

JULY 21, 2021

Encourage your supporters to participate in their employers’ matching gift programs! Just provide your donors with access to a matching gift database like Double the Donation ! Matching gifts databases give donors a way to see if their gift is eligible for a match. But how do you make it happen?

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Fundraising Guide Campaign Donation 98

Bloomerang

MAY 31, 2022

Whether you’re looking to take an improved approach to your existing strategy or design a new plan from scratch, this guide will steer you through the process of building a fundraising strategy. A well-developed fundraising strategy will accomplish the following: Gives your team a guiding blueprint for decision-making. Major gifts.

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Strategy Fundraising Develop Nonprofit 132

Bloomerang

AUGUST 9, 2021

Sadly, on average, one-time gifts have no monetary value at all. It’s going to be easier to increase your donor lifetime value if you begin with those who make a higher-than-average gift. Perhaps you put in place a series of mailed and emailed “touches” for non-major donors, lumping $25 donors together with $500 donors.

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Donor Strategy Fundraising Gift 134

Bloomerang

JANUARY 3, 2022

This includes the cost to design, mail, print, and create the appeals, as well as the time that your staff spent working on the campaign. This will help you understand donor trends, such as if you reached a new audience, if the average gift amount increased, etc. . Total number of gifts. Average gift size. Total revenue.

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Evaluation Metrics Campaign Fundraising 132

Bloomerang

OCTOBER 30, 2023

Thanking donors well is an essential aspect of fundraising that is often done just once—when the donor makes a gift, or, worse, it’s overlooked entirely. Feeding America’s donor thank you process Here are the guiding principles for Feeding America’s donor thank you process: Make the thank you as personal as possible, within scale.

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Feeds Donor San Antonio America 116

Bloomerang

OCTOBER 30, 2021

In this guide, we’ll take a deep dive into the different types of peer-to-peer fundraising and how nonprofits can leverage this strategy to maximize revenue. . Direct mail. When someone contributes a certain amount of funding for your campaign, they’ll receive a merchandise item in return for their gift. Navigation.

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Fundraising Guide Campaign Social Media 111

Bloomerang

SEPTEMBER 13, 2021

At one place I worked, the executive director gleefully presented everyone on the management team with a sweatshirt as a team-building gift. There’s almost nothing you can do in your whole career that has as much impact as guiding your leaders toward following expertise.”. Why do you need to guide nonprofit leaders? .

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