6 Donor Behavior Trends to Guide Your 2024 Fundraising
Allegiance Group
MAY 20, 2024
When we asked respondents what changes they saw, we noticed six trends: Fewer Donors, Higher Average Gift Decrease in Donations Shift in Giving Patterns Increased Caution and Engagement Impact of External Factors Changes in Fundraising Strategies Let’s dig into each trend to see what nonprofits are saying about their donor behavior.
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