NonProfit PRO

JULY 23, 2024

Annual campaigns and major gift fundraising both rely on building relationships with donors. Here's the distinction between the two.

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Gift Campaign Relationship Donor 263

sgEngage

OCTOBER 23, 2024

He was a donor to one of our charity clients and we had talked about the possibility of gifting assets to reduce or eliminate tax liability. That is a year-end giving story worth remembering. Many situations can indicate a donor’s readiness to discuss end-of-year gifts of assets. The call came on December 2.

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Gift Strategy Donor Charity 96

Nonprofit Tech for Good

NOVEMBER 21, 2020

Did you know that 63% of Giving Tuesday donors only give on Giving Tuesday ? What if you could convert those one-time donors into engaged supporters that give again? That process begins on Welcome Wednesday, the day after Giving Tuesday. Subject line: Giving Tuesday was a success, thanks to YOU!

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Donor Giving Template email 334

NonProfit PRO

JUNE 3, 2021

If you can build trust, plus expand a personal relationship with a donor while also having the knowledge of their gift capacity and areas of interest, a possible layering can occur. In my context of layering, it is securing a major gift or pledge in one area while asking them for a second gift or pledge in another or same area.

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Donor Pledge Giving Gift 259

NonProfit PRO

MAY 10, 2023

Historically, major gift officers solely sought donors with the capacity to make major gifts, and planned gift officers focused on prospects with the result being a planned gift. But now, blended gifts are the future of gift planning.

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Blended Gift Fundraising Donor 278

Nonprofit Tech for Good

DECEMBER 12, 2019

When you solicit a prospective supporter, you need to be prepared with data, compelling testimonials, personal knowledge of what motivates the donor as an individual, and a concrete plan of how their major gift will help you make major changes. Offer volunteer opportunities to give them hands-on experience with your team.

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Relationship Donor Management Sponsor 245

NonProfit PRO

JULY 19, 2021

“I don’t understand why the donor stopped giving,” the major gift officer (MGO) said. They seemed so interested in what I had proposed last year. They gave and they have been silent ever since.” Stop and analyze each part of this statement.

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Donor Giving Proposal Gift 290

Nonprofit Tech for Good

NOVEMBER 8, 2019

This post is part of Your #GivingTuesday Game Plan , a new nonprofit resource hub by DonorPerfect that offers interactive Giving Tuesday communication templates that you can fill in and integrate into your campaign. Monthly Gifts: A Perfect Way For Millennials To Pitch In . 3 Ways To Promote Monthly Giving On Giving Tuesday .

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Program Giving Pledge Gift 263

CauseVox

DECEMBER 5, 2024

Soon, we’ll spend our days purchasing holiday gifts for loved ones, baking, and gearing up for visits from family and friends. As fundraisers, you’re also in charge of putting together end-of-year giving campaigns for your nonprofit. There’s a chill in the air and everyone’s enjoying their pumpkin spice lattes and hot cocoa.

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Campaign Giving Strategy Donor 103

Nonprofit Tech for Good

AUGUST 14, 2022

Are you acknowledging those differences in the way you build relationships with these supporters? Why is the Psychology of Giving Important? When a major event happens, such as the pandemic, wars, or natural disasters, they make a decision for the donor that this is the wrong time to be asked for a gift.

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Donor Giving Nonprofit Fundraising 295

NonProfit PRO

AUGUST 9, 2021

Typically, we see clogs in that pipeline in the mid-level range of giving. Donors get stuck at a mid-level point of giving because even though they are giving at higher levels, nonprofits are still cultivating them like a $20 donor.

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Gift Program Donor Feeds 264

NonProfit PRO

JULY 24, 2024

Nonprofits must harmonize fundraising strategies to successfully manage annual campaigns and major gifts. Here’s a practical approach.

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Gift Campaign Strategy Fundraising 261

NonProfit PRO

MARCH 2, 2023

It's simple: encourage your donors to automate their giving. Savvy nonprofits have long known the power of small, recurring donations. People still have a burning desire to support causes they care about. So what's the key to unlocking their generosity?

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Nonprofit Tech for Good

NOVEMBER 15, 2019

Fundraising comes down to one thing: relationships. The ability to track and monitor those relationships should be the #1 priority for organizations seeking to expand their donor base or increase their revenue. Nonprofits can easily track in-depth information regarding the number of meetings, relationships ties, and giving history.

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Relationship Software Management Nonprofit 240

Bloomerang

FEBRUARY 3, 2025

It also includes a survey to learn more about the donor and deepen the donor relationship. Why personalization matters: A checklist for donor cultivation The greatest gift you can give a donor is the gift of feeling known by you. Would you like to have donors who are four times more likely to give another gift?

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Gift Donor Build Celebrate 73

Allegiance Group

JANUARY 28, 2025

However, a single gift doesnt necessarily imply a deep-seated concern for the issues you aim to solve. Say you run an animal shelter and offer address labels as an incentive for someone to make a first gift. At a deeper level, fundraising is transactional: I give you something, and you give me something in return for my charity.

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Relationship Fundraising Donor Gift 52

NonProfit PRO

MARCH 4, 2024

As "The Godfather" showed, you're most persuasive when you give people what they want most. Here's how this can help with major gift offers.

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Gift Giving People Help 236

sgEngage

FEBRUARY 10, 2025

Employer matching gifts offer key advantages to nonprofit organizations, including increased individual donations, opportunities for additional corporate funding, improved supporter engagement, and more. If youre wondering if corporate matching gifts can boost donor retention levels, the answer is yes.

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Retention Gift Donor Program 59

Bloomerang

DECEMBER 27, 2024

Or theyre told they must bring in X number of new donors at the organizations major gift level. Mid-level, major, and legacy gifts are a long game. Donors give because they have all three of the following: Linkage to the organization; Interest in the cause, and Ability to give. annual gifts, major gifts, or legacy gifts).

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Nonprofit Tech for Good

SEPTEMBER 19, 2024

By Greg Fine – a marketing consultant that works to elevate nonprofit marketing impact, revitalize giving campaigns, and bring energy and awareness to nonprofit brands and their mission. Starting with a general research prompt, “Highlight the top four to five giving campaigns nonprofits have created in the past three to five years.

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Campaign Giving Nonprofit Google 239

Nonprofit Tech for Good

OCTOBER 1, 2020

Chances are, you’ve already made a good one with your donor because they’ve made their first gift to your organization. Frequent communication is vital in cultivating donor relationships, especially with new supporters. Examples: Make a second gift. List of major gifts given today. First impressions are essential.

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Retention Donor Nonprofit Gift 342

sgEngage

NOVEMBER 7, 2024

Data from recent elections shows rage donors take their candidate’s loss in a presidential bid as inspiration to donate more to causes associated with the candidate’s party, while the winning team’s incoming gifts drop off. In an election year, of course, divisive politics fuels rage giving, both before and after the winner is announced.

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Donor Support Gift Advocacy 105

Pamela Grow

FEBRUARY 11, 2025

Its an opportunity to deepen relationships, show gratitude, and keep the conversation going, turning one-time participants into lifelong supporters. How to Keep Donors Engaged Post-Event Your post-event messages are just the beginning of building stronger relationships with your donors.

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Relationship Donor Metrics Fundraising 59

sgEngage

NOVEMBER 20, 2024

According to a recent report from the Blackbaud Institute , 72% of spontaneous gifts went to organizations with whom the donors were already familiar. In this same survey, more than 60% of spontaneous givers say they intend to give again or already have. This is even more important as you seek to expand your donor rolls.

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Donor Time Gift Social Media 98

Nonprofit Tech for Good

DECEMBER 9, 2022

Let’s dive into five ways that nonprofits can diversify funding in 2023: Monthly Giving and Pledges. Major Gifts. Email Marketing and Customized Giving. 1) Monthly Giving and Pledges. There are two types of recurring giving: Monthly Giving Programs and Donation Pledges. What is a Monthly Giving Program?

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Fund Nonprofit Pledge Donor 325

sgEngage

JANUARY 15, 2025

To effectively steward donor relationships and inspire higher levels of giving, you must strategically engage donors in various ways that deepen their connections to your nonprofit. With your stewardship matrix as a guide, your staff will have a clear roadmap to engaging donors throughout their entire relationship with your nonprofit.

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Donor Effective Gift Donation 105

Bloomerang

DECEMBER 20, 2024

If I take the time to make a monetary gift, offer community feedback, or even send along a useful article from an expert like you, I expect someone to react and interact with me. Something that reassures me my gift was appreciated, and did not fall into a black hole. Maimonides talked about the 8-step ladder of giving.

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Charity Gift Donor Roles 110

CauseVox

JANUARY 20, 2025

Its a simple formula: attracting new donors costs a lot more than getting previous donors to give again. It costs 200-300% more to attract new donors than it does to get a second gift. Youre also more likely to get larger gifts from donors who give over time, so youre making more money.

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Retention Donor Strategy Social Media 111

sgEngage

OCTOBER 30, 2024

Right timing: When to make an ask depends on a variety of factors like the donor’s interest, engagement, and giving history. Real relationships: Making an ask for a donation immediately after meeting someone is like asking to borrow a car from someone you just met—there isn’t enough trust built to warrant the interaction.

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Donor Script Fundraising Gift 104

Bloomerang

FEBRUARY 5, 2025

Thanking creates loyalty Did you know that 53% of donors stop giving because they feel unappreciated, and 41% cite lack of acknowledgment or thanks as their reason? Conversely, loyal donors give 42% more over their lifetime and are 70% more likely to leave a planned gift. You want to inform, but not annoy.

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Donor Causes Storytelling Relationship 109

NonProfit PRO

MARCH 7, 2022

A CEO listed 60 to 100 people she knew who either had given some financial support already or could give if asked. The very funds this good CEO needs are right in front of her. But she cannot, no matter how hard she tries, reach out and access them because she actually thinks that it will offend the donor.

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Donor Gift Fund Accessibility 290

NonProfit PRO

JULY 11, 2023

Here are some tips to compel first-time donors to give a second gift. We celebrate acquiring new donors, track efforts to turn one-time donors into recurring donors, and create winback strategies for lapsed donors.

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Gift Donor Celebrate Tips 189

Bloomerang

JANUARY 15, 2025

Sending memorial donation notification letters helps build positive relationships with families and strengthen your memorial giving program. Your organization might receive these gifts because the deceased person had a special connection to your cause or if their cause of death relates to your nonprofits mission.

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Donation Template Gift Donor 102

sgEngage

NOVEMBER 27, 2024

Regular updates, personalized appeals, and segmented lists can help build lasting relationships with donors and drive consistent contributions. Text-to-give: This method allows donors to contribute directly from their phones. In fact, 70% of donors prefer online giving as their donation modality.

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Online Support Fundraising Digital 98

Bloomerang

NOVEMBER 21, 2024

Many organizations raise 30%, sometimes as much as 50%, of their individual giving in December. What was our average gift amount? Test all buttons, links, post-gift email auto-responders, and landing pages on desktop and mobile devices. End of year is the most lucrative, high-stakes fundraising there is. Filter by date.

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Calendar Fundraising Gift Social Media 111

NonProfit PRO

SEPTEMBER 14, 2021

Unsatisfied and regretting their gift to our organizations almost as soon as they make it? A purchase that seemed like a good idea at the time but with such terrible follow up, we’ve vowed never to shop or visit again. Here is the hard truth, unfortunately. Is this how our donors feel?

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Donor Giving Gift Sound 282

Nonprofits Source

OCTOBER 14, 2024

Workplace giving has become a powerful tool for nonprofits and other fundraising organizations aiming to boost their efforts and engage more support. In this post, we’ll explore expert workplace giving strategies that fundraisers can use to bring their efforts to the next level, ensuring they capture every possible opportunity for growth.

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