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The Communication & Giving Preferences of 641 Online Donors

Nonprofit Tech for Good

The results provide a glimpse into the communication and giving preferences of online donors. Next came print mail at 9%, text messaging at 6%, TV ads at 2%, phone calls at 2%, radio ads at 1%, and finally, billboards at 1%. 44% of online donors are enrolled in a monthly giving program. Thank you to those who took the survey!

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Next-Gen Nonprofit Fundraising: How Personalization Powers Success

Nonprofit Tech for Good

Tailoring messages to resonate with individual donor interests and giving levels fosters stronger connections and inspires greater generosity. AI-Powered Insights: Salesforce’s Einstein AI analyzes donor data to predict future giving potential, identify major gift prospects, and recommend personalized engagement strategies.

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The Rise of Millennial Giving: What Nonprofits Need to Know

NonProfit PRO

A GivingUSA study revealed a significant increase in millennial gift giving from 2016 to 2022, and much of that lift is a result of direct mail. Taking advantage of empty mailboxes, in addition to understanding what really motivates millennials to give, is key to the future of most fundraising programs.

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[ASK AN EXPERT] What Are The Pros And Cons Of Combining An Appeal Mailing With An Impact Report?

Bloomerang

Today’s question comes from a nonprofit employee who wants advice on whether it’s a good strategy to include your impact report with your appeal mailing: Dear Charity Clairity, We have started mailing quarterly impact reports to those midlevel and major donors who aren’t emailable, and emailing otherwise.

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Why Your Nonprofit Should Prioritize Tribute Giving in Your Fundraising Strategy

Nonprofit Tech for Good

By Denise Dunbar , a Digital Fundraising Strategist at MobileCause , where she helps nonprofits accelerate their fundraising and engagement efforts through giving and marketing strategies. In fact, according to the 2020 Global Trends in Giving Report , 33% of donors give tribute gifts to family and friends.

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4 Common Recurring Gift Bloopers

NonProfit PRO

The holidays are near and the year-end giving crunch is on. That’s why I am sharing a few bloopers in direct mail and emails that could have been prevented in the past few months. It’s that time of year again.

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What’s Your End-of-Year Strategy for Planned Gifts of Assets?

sgEngage

He was a donor to one of our charity clients and we had talked about the possibility of gifting assets to reduce or eliminate tax liability. That is a year-end giving story worth remembering. Many situations can indicate a donor’s readiness to discuss end-of-year gifts of assets. The call came on December 2.

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