NonProfit PRO

SEPTEMBER 19, 2024

Instead, incorporate active listening into your major gift asks. Fundraisers rarely engage in balanced dialogues with donors.

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NonProfit PRO

MAY 10, 2023

Historically, major gift officers solely sought donors with the capacity to make major gifts, and planned gift officers focused on prospects with the result being a planned gift. But now, blended gifts are the future of gift planning.

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Nonprofit Tech for Good

SEPTEMBER 27, 2021

By Denise Dunbar , a Digital Fundraising Strategist at MobileCause , where she helps nonprofits accelerate their fundraising and engagement efforts through giving and marketing strategies. In fact, according to the 2020 Global Trends in Giving Report , 33% of donors give tribute gifts to family and friends.

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NonProfit PRO

AUGUST 17, 2022

BNY Mellon Wealth Management released its 2022 Annual Charitable Gift Report, which found that charitable giving started to rebound in 2021 after declining in 2020, with the number and total dollar amount of gifts increasing 10%, and the average gift size also increasing (27%).

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Nonprofit Tech for Good

JANUARY 29, 2022

It was this experience that gave Latham the idea to launch DonateStock , modernizing these transactions making it easier for donors to give and non-profits to receive. “We And while stock gifting has been limited either by lack of awareness among potential donors or a painstaking process, the prize for nonprofits is enormous. “If

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Nonprofit Tech for Good

NOVEMBER 21, 2020

Did you know that 63% of Giving Tuesday donors only give on Giving Tuesday ? What if you could convert those one-time donors into engaged supporters that give again? That process begins on Welcome Wednesday, the day after Giving Tuesday. Subject line: Giving Tuesday was a success, thanks to YOU!

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NonProfit PRO

JULY 19, 2021

“I don’t understand why the donor stopped giving,” the major gift officer (MGO) said. They seemed so interested in what I had proposed last year. They gave and they have been silent ever since.” Stop and analyze each part of this statement.

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NonProfit PRO

AUGUST 5, 2022

For some nonprofits, starting to ask for planned gifts may seem like a big leap. After all, many fundraisers are afraid to ask for a gift in general. So, how are they going to ask a donor to give to a cause after their death?

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NonProfit PRO

NOVEMBER 15, 2023

Some donors may only be able to give a nickel per day. If you are patient — and thank them, steward them and engage them — you’ll be able to ask them for extra gifts, special projects and upgrade them to higher levels. Then goes to a dime, to a quarter, to a dollar.

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Gift Donor Project Giving 290

NonProfit PRO

JULY 24, 2024

Nonprofits must harmonize fundraising strategies to successfully manage annual campaigns and major gifts. Here’s a practical approach.

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NonProfit PRO

FEBRUARY 19, 2024

Artificial intelligence is particularly exciting for major gift fundraising. Here's how you can use AI to boost your fundraising success.

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NonProfit PRO

AUGUST 9, 2021

Typically, we see clogs in that pipeline in the mid-level range of giving. Donors get stuck at a mid-level point of giving because even though they are giving at higher levels, nonprofits are still cultivating them like a $20 donor.

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NonProfit PRO

MARCH 4, 2024

As "The Godfather" showed, you're most persuasive when you give people what they want most. Here's how this can help with major gift offers.

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Nonprofit Tech for Good

JANUARY 12, 2023

According to Nonprofit Pro , “Millennials represent 33 million annual donors, have a $481 annual gift, and contribute to three charities annually.” Still, that’s around 34% less than Generation X and 60% less than Baby Boomers in terms of average annual gift size. How to Accept ‘Donate Now, Pay Later’ Donations to Grow Giving in 2023.

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NonProfit PRO

JULY 23, 2024

Annual campaigns and major gift fundraising both rely on building relationships with donors. Here's the distinction between the two.

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Gift Campaign Relationship Build 263

NonProfit PRO

MAY 16, 2023

A GivingUSA study revealed a significant increase in millennial gift giving from 2016 to 2022, and much of that lift is a result of direct mail. Taking advantage of empty mailboxes, in addition to understanding what really motivates millennials to give, is key to the future of most fundraising programs.

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NonProfit PRO

JANUARY 20, 2022

I’ve been tracking results from the various CRMs and payment platforms to look at Giving Tuesday trends. Overall, more money was raised than on Giving Tuesday 2020.

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Giving Gift Trend Track 264

Nonprofit Tech for Good

NOVEMBER 1, 2023

By Steve Latham , CEO & Co-founder at DonateStock – a fundraising platform that makes stock gifting to nonprofits easy and accessible. Consequently, it’s going to be a challenging giving season for organizations relying exclusively on cash and credit. Organizations that embrace non-cash giving stand to capitalize.

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NonProfit PRO

OCTOBER 24, 2023

From 2020 to 2022, National Geographic Society nearly doubled its average gift amount to $324 and made significant strides in the number of major gifts received — at a time when major gifts are declining sector-wide. Here’s a look at the organization’s path to success.

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NonProfit PRO

MAY 16, 2024

Here are some of my top tips for ensuring your major gift officers are prepared to ask for and close on a donation.

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EveryAction

AUGUST 29, 2023

Here, Bethany could have more capacity to give. The more you can optimize every donation ask, or tailor each donor’s ask to their specific capacity to give, the more effective your ask becomes. Segmenting by income data is an effective start, but it’s only a start—income alone misses other nuances of a donor’s ability to give.

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NonProfit PRO

OCTOBER 18, 2021

But yet, most public TV and radio stations are leading the pact when it comes to sustainer giving. They started asking for monthly gifts many years ago. Did you guess your local public broadcasting station? Probably not.

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NonProfit PRO

JUNE 1, 2023

Many agencies feel client pressure to reach a certain goal, and it’s safer to focus on one-time gifts. So how do you convince your agency to add monthly giving to your appeals?

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Gift Goal Giving Time 264

Nonprofit Tech for Good

JUNE 22, 2023

Your donors and supporters start searching Google for “holiday gifts that benefit nonprofits” in early August, yet most nonprofits do not update their holiday tribute giving program until November or December. Now is the time to update and launch a holiday Tribute Giving Program for your nonprofit.

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NonProfit PRO

JUNE 24, 2022

Planned giving is any donation other than an immediate cash gift. It helps achieve donors’ philanthropic priorities and can combine current, future, estate, and asset gifts. They usually start with bequest gifts. Planned gifts can be complicated and involve strategies and cultivation over time. .

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NonProfit PRO

JUNE 13, 2022

The bad part about it is that the donor is not asked to increase giving or give again in the same year. We have trained the donor to give your society or membership gift and you have done all that is needed this year.

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NonProfit PRO

DECEMBER 11, 2023

The holidays are near and the year-end giving crunch is on. It’s that time of year again. That’s why I am sharing a few bloopers in direct mail and emails that could have been prevented in the past few months.

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NonProfit PRO

SEPTEMBER 28, 2021

For the past decade, only two things were certain every year: The Detroit Lions (my wife's favorite team) were not going to win a playoff game and digital monthly giving was going to increase by more than digital one-time giving. It was inevitable. That was until last year.

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NonProfit PRO

OCTOBER 6, 2022

To improve retention, you simply must get that second gift from your donor as soon as possible. Can we finally bury that myth that you can’t ask too soon? Research proves it’s just a myth. Those organizations that do that are ahead of the curve.

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NonProfit PRO

NOVEMBER 11, 2024

As year-end giving heats up, here's a handy list of major giving tips to help make this overwhelming time more manageable and successful.

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NonProfit PRO

JULY 28, 2023

Legacy gifting offers nearly guaranteed revenue that an organization can count on for long-term planning. But accepting and managing legacy gifts can sometimes pose challenges or even bring up the question, “Is that possible?” regarding less-common donations like annuities or real estate.

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NonProfit PRO

SEPTEMBER 20, 2023

Fundraisers ask me questions about monthly giving all of the time. Here are the answers to some of those key questions, such as when to ask for monthly gifts and how to steward monthly donors.

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NonProfit PRO

SEPTEMBER 13, 2021

I would like to emphasize here why it’s important to know the distinction between paying off a pledge over time, versus starting a recurring gift.

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Nonprofit Tech for Good

AUGUST 14, 2022

Why is the Psychology of Giving Important? Across the nonprofit sector, organizations usually utilize the psychology of giving in one of two ways: In one case, the Executive Director, Development Director, or Board Member who’s responsible for creating fundraising appeals assumes all donors have the same motivations for giving that they do.

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NonProfit PRO

AUGUST 30, 2023

Trends have shown both annual and major donors pulled back their charitable gifts last year due to economic uncertainty. Despite that, giving from donor-advised funds (DAFs) remained strong last year. And so far this year — or fiscal year for some DAF grantors — that remains true.

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NonProfit PRO

JUNE 3, 2021

If you can build trust, plus expand a personal relationship with a donor while also having the knowledge of their gift capacity and areas of interest, a possible layering can occur. In my context of layering, it is securing a major gift or pledge in one area while asking them for a second gift or pledge in another or same area.

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Nonprofit Tech for Good

SEPTEMBER 12, 2021

By Jess Woloszyn , Content Specialist at Classy.org – a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. Giving Tuesday 2021 is right around the corner. billion on Giving Tuesday 2020 in the U.S

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