sgEngage

NOVEMBER 18, 2024

As many nonprofits of all sizes now recognize, planned giving represents a significant opportunity to advance their missions. Learning the essentials of planned giving, setting up the right tools, adding material to your website, and promoting your program are straightforward enough tasks. What Motivates Planned Giving?

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Nonprofit Tech for Good

OCTOBER 29, 2022

By Allan Torres , Digital Marketing Specialist at Classy – a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. What Is Embedded Giving? 6 Ways to Make Giving Easier With Embedded Giving.

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Giving Donation Donor Gift 327

sgEngage

OCTOBER 23, 2024

He was a donor to one of our charity clients and we had talked about the possibility of gifting assets to reduce or eliminate tax liability. That is a year-end giving story worth remembering. Many situations can indicate a donor’s readiness to discuss end-of-year gifts of assets. The call came on December 2.

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Nonprofit Tech for Good

SEPTEMBER 27, 2021

By Denise Dunbar , a Digital Fundraising Strategist at MobileCause , where she helps nonprofits accelerate their fundraising and engagement efforts through giving and marketing strategies. In fact, according to the 2020 Global Trends in Giving Report , 33% of donors give tribute gifts to family and friends.

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NonProfit PRO

APRIL 5, 2023

Tax letters should aim to engage recurring donors and encourage them to either make an extra gift, upgrade to a higher level, switch to a higher retaining way of giving, or give the ultimate gift. Here's how you can do that.

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Gift Practice Donor Giving 262

Nonprofit Tech for Good

FEBRUARY 23, 2025

Tailoring messages to resonate with individual donor interests and giving levels fosters stronger connections and inspires greater generosity. AI-Powered Insights: Salesforce’s Einstein AI analyzes donor data to predict future giving potential, identify major gift prospects, and recommend personalized engagement strategies.

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Personal Fundraising Nonprofit Donor 296

Nonprofit Tech for Good

OCTOBER 18, 2024

Wealth Screening: Focus on High-Value Donors Wealth screening identifies major gift prospects by analyzing financial assets, property ownership, and other wealth indicators. Here’s what it offers: Financial Intelligence Wealth screening uses public and proprietary data sources to uncover high-net-worth individuals who can make large gifts.

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NonProfit PRO

SEPTEMBER 19, 2024

Instead, incorporate active listening into your major gift asks. Fundraisers rarely engage in balanced dialogues with donors.

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Gift Fundraising Donor Activities 278

NonProfit PRO

MAY 10, 2023

Historically, major gift officers solely sought donors with the capacity to make major gifts, and planned gift officers focused on prospects with the result being a planned gift. But now, blended gifts are the future of gift planning.

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Blended Gift Fundraising Donor 278

NonProfit PRO

AUGUST 5, 2022

For some nonprofits, starting to ask for planned gifts may seem like a big leap. After all, many fundraisers are afraid to ask for a gift in general. So, how are they going to ask a donor to give to a cause after their death?

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Nonprofit Tech for Good

JANUARY 29, 2022

It was this experience that gave Latham the idea to launch DonateStock , modernizing these transactions making it easier for donors to give and non-profits to receive. “We And while stock gifting has been limited either by lack of awareness among potential donors or a painstaking process, the prize for nonprofits is enormous. “If

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NonProfit PRO

NOVEMBER 15, 2023

Some donors may only be able to give a nickel per day. If you are patient — and thank them, steward them and engage them — you’ll be able to ask them for extra gifts, special projects and upgrade them to higher levels. Then goes to a dime, to a quarter, to a dollar.

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Gift Donor Project Giving 290

NonProfit PRO

MAY 16, 2023

A GivingUSA study revealed a significant increase in millennial gift giving from 2016 to 2022, and much of that lift is a result of direct mail. Taking advantage of empty mailboxes, in addition to understanding what really motivates millennials to give, is key to the future of most fundraising programs.

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Giving Mail Gift Studies 298

Nonprofit Tech for Good

JANUARY 12, 2023

According to Nonprofit Pro , “Millennials represent 33 million annual donors, have a $481 annual gift, and contribute to three charities annually.” Still, that’s around 34% less than Generation X and 60% less than Baby Boomers in terms of average annual gift size. How to Accept ‘Donate Now, Pay Later’ Donations to Grow Giving in 2023.

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Donation Giving Nonprofit Donor 345

CauseVox

DECEMBER 5, 2024

Soon, we’ll spend our days purchasing holiday gifts for loved ones, baking, and gearing up for visits from family and friends. As fundraisers, you’re also in charge of putting together end-of-year giving campaigns for your nonprofit. There’s a chill in the air and everyone’s enjoying their pumpkin spice lattes and hot cocoa.

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Campaign Giving Strategy Donor 101

Nonprofit Tech for Good

NOVEMBER 1, 2023

By Steve Latham , CEO & Co-founder at DonateStock – a fundraising platform that makes stock gifting to nonprofits easy and accessible. Consequently, it’s going to be a challenging giving season for organizations relying exclusively on cash and credit. Organizations that embrace non-cash giving stand to capitalize.

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Giving Gift Donor Donation 294

NonProfit PRO

JULY 24, 2024

Nonprofits must harmonize fundraising strategies to successfully manage annual campaigns and major gifts. Here’s a practical approach.

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Gift Campaign Strategy Fundraising 261

Nonprofit Tech for Good

JUNE 22, 2023

Your donors and supporters start searching Google for “holiday gifts that benefit nonprofits” in early August, yet most nonprofits do not update their holiday tribute giving program until November or December. Now is the time to update and launch a holiday Tribute Giving Program for your nonprofit.

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Program Giving Nonprofit Gift 274

Candid

DECEMBER 11, 2024

Reactive giving is on the rise. Reactive donors respond based on emotion, giving less than donors who give regularly, and historically have been fleeting supporters. One proactive strategy is to share progress updates on your nonprofits mission throughout the year, at least quarterly, ahead of future opportunities for giving.

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Donor Giving Time Donation 106

NonProfit PRO

JULY 23, 2024

Annual campaigns and major gift fundraising both rely on building relationships with donors. Here's the distinction between the two.

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Gift Campaign Relationship Donor 263

NonProfit PRO

OCTOBER 24, 2023

From 2020 to 2022, National Geographic Society nearly doubled its average gift amount to $324 and made significant strides in the number of major gifts received — at a time when major gifts are declining sector-wide. Here’s a look at the organization’s path to success.

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National Gift Time Issue 290

NonProfit PRO

JUNE 1, 2023

Many agencies feel client pressure to reach a certain goal, and it’s safer to focus on one-time gifts. So how do you convince your agency to add monthly giving to your appeals?

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Gift Goal Giving Time 264

NonProfit PRO

MAY 16, 2024

Here are some of my top tips for ensuring your major gift officers are prepared to ask for and close on a donation.

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Bloomerang

JANUARY 14, 2025

Chances are, if youre a nonprofit professional, youre curious about how mobile giving can improve your nonprofits fundraising efforts. Thats why weve created this comprehensive articleto guide you through the ins and outs of mobile giving. Well cover: What is mobile giving? All poodles are dogs, but not all dogs are poodles.

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Mobile Giving Guide Nonprofit 105

NonProfit PRO

MARCH 4, 2024

As "The Godfather" showed, you're most persuasive when you give people what they want most. Here's how this can help with major gift offers.

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NonProfit PRO

SEPTEMBER 20, 2023

Fundraisers ask me questions about monthly giving all of the time. Here are the answers to some of those key questions, such as when to ask for monthly gifts and how to steward monthly donors.

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NonProfit PRO

FEBRUARY 19, 2024

Artificial intelligence is particularly exciting for major gift fundraising. Here's how you can use AI to boost your fundraising success.

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NonProfit PRO

AUGUST 30, 2023

Trends have shown both annual and major donors pulled back their charitable gifts last year due to economic uncertainty. Despite that, giving from donor-advised funds (DAFs) remained strong last year. And so far this year — or fiscal year for some DAF grantors — that remains true.

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Nonprofit Tech for Good

AUGUST 14, 2022

Why is the Psychology of Giving Important? Across the nonprofit sector, organizations usually utilize the psychology of giving in one of two ways: In one case, the Executive Director, Development Director, or Board Member who’s responsible for creating fundraising appeals assumes all donors have the same motivations for giving that they do.

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NonProfit PRO

OCTOBER 6, 2022

To improve retention, you simply must get that second gift from your donor as soon as possible. Can we finally bury that myth that you can’t ask too soon? Research proves it’s just a myth. Those organizations that do that are ahead of the curve.

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Gift email Retention Donor 264

NonProfit PRO

JULY 28, 2023

Legacy gifting offers nearly guaranteed revenue that an organization can count on for long-term planning. But accepting and managing legacy gifts can sometimes pose challenges or even bring up the question, “Is that possible?” regarding less-common donations like annuities or real estate.

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Gift Nonprofit Donation Challenge 246

NonProfit PRO

NOVEMBER 11, 2024

As year-end giving heats up, here's a handy list of major giving tips to help make this overwhelming time more manageable and successful.

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Gift Tips Giving Management 246

NonProfit PRO

DECEMBER 11, 2023

The holidays are near and the year-end giving crunch is on. It’s that time of year again. That’s why I am sharing a few bloopers in direct mail and emails that could have been prevented in the past few months.

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Gift Mail email Giving 299

Bloomerang

FEBRUARY 3, 2025

Why personalization matters: A checklist for donor cultivation The greatest gift you can give a donor is the gift of feeling known by you. In one study , first-time donors who received a personal thank-you call within 48 hours were four times more likely to give again. How can you do it?

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Nonprofit Tech for Good

AUGUST 4, 2023

When we look at the giving landscape in North America, the preferences and motivations for giving vary across different generations. Their average individual gifts are the highest among all generations, so securing even one donation from a member of these generations is a huge win. .* organizations** 11.8%

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Nonprofit Tech for Good

SEPTEMBER 19, 2024

By Greg Fine – a marketing consultant that works to elevate nonprofit marketing impact, revitalize giving campaigns, and bring energy and awareness to nonprofit brands and their mission. Starting with a general research prompt, “Highlight the top four to five giving campaigns nonprofits have created in the past three to five years.

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Campaign Giving Nonprofit Google 240

NonProfit PRO

MARCH 23, 2023

MacKenzie Scott’s Yield Giving will provide 250 $1 million unrestricted operating gifts to small nonprofits. The application process is now open, with awardees expected to be announced early next year.

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