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Make it Rain: Using the Google AdWords Grant to Drive Impact

Tech Soup

Without even opening the account — brainstorm the high-level things people might be searching for that would lead them to your site. Check out this post to read about our six laws of the landing page. If a Googler sees her or his exact search term in your ad, that's about the closest scent match you can get.

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My Latest President's Update

Beneblog: Technology Meets Society

He plans to start a search fund (a vehicle for entrepreneurs to raise funds from investors) to find businesses – and intellectual property – that have a social focus to help out developing countries, particularly South Africa. His specialty: user testing. A move to Benetech’s quality assurance team was a great fit.