Make it Rain: Using the Google AdWords Grant to Drive Impact
Tech Soup
JULY 30, 2015
Without even opening the account — brainstorm the high-level things people might be searching for that would lead them to your site. Check out this post to read about our six laws of the landing page. If a Googler sees her or his exact search term in your ad, that's about the closest scent match you can get.
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