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Elevating Community Impact Through Healthcare Philanthropy

Connection Cafe

Since positive health outcomes are seen from a higher ratio of social health dollars verses traditional health spending, community impact aligns with philanthropist interest in an innovative, higher ROI (Bradley et al., The Association of Fundraising Professionals identified partnerships as one of eight fundraising trends for 2020.

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Why is multi-channel marketing important for nonprofit fundraising?

Qgiv

Google’s recent report on digital marketing trends framed the opportunity this way: To stand out in 2022, brands should be more intentional about communicating their value and authentic purpose. That also helps make sure your ratio of funny/serious/building blocks/ask posts is where you want it. Incorporate evocative details.

Channel 59
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TikTok’s success has made it a big target for regulators

The Verge

Here are Georgia Wells, Shan Li , Liza Lin and Erich Schwartzel: As TikTok has slowly rolled back certain restrictions, former moderators said they have been able to allow some curse words and, depending on the country, shirtless men, tattoos and alcohol. Today in news that could affect public perception of the big tech platforms.

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What Congress should ask at Wednesday’s tech antitrust hearing

The Verge

Trending up : Apple told US employees they can take four paid hours off on Election Day to vote or volunteer at a polling place. Georgia Wells / The Wall Street Journal ). Sharply worded questions about power are no substitute for meaningful regulation, of course. But they may be a start. Mark Gurman / Bloomberg).

Tech 58
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Facebook’s big QAnon crackdown might have come too late

The Verge

Trending up : Facebook is supporting Black-owned businesses in the US with $40 million in grants. Aaron Tilley and Georgia Wells / The Wall Street Journal ). New networking apps are capitalizing on the remote work trend and trying to speed up networking. So this feels like useful context to share. Corruption in plain sight.

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What ‘The Social Dilemma’ misunderstands about social networks

The Verge

Trending up : More than 400,000 people have registered to vote on Snapchat. Trending up : Facebook is investing $5 million in local news organizations that serve historically marginalized communities. Trending up : Facebook is investing $5 million in local news organizations that serve historically marginalized communities.

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How a fake “Real Oversight Board” is putting pressure on Facebook

The Verge

Trending down: A Facebook executive told Politico that right-wing populism is always more engaging, which gives it an advantage on social networks. Roughly 75 percent of Italians shopped online during the lockdown, and the trend hasn’t ended as the worst of the crisis subsides.