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15+ Giving Tuesday Campaign Ideas (and Expert Tips) for 2021

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Rescue Mission of Middle Georgia is an example of an organization that set up a matching gifts drive for Giving Tuesday. Provide materials and messaging templates for your supporters to send out invitations, whether through email, social media, or direct mail. On the day of, check in with your hosts to ensure things are going smoothly.

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Why is multi-channel marketing important for nonprofit fundraising?

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By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. For example, older donors (65+) still respond well to direct mail offers. Why is it important for nonprofits?

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