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Three benefits of developing thought leadership content at your association

Nimble AMS

A study conducted by Edelman and Linkedin reported 65% of those surveyed said thought leadership content improved their perception of an organization. Well-researched and thoughtfully written content has the power to build association credibility, organization brand awareness, and even attract new members. .

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Gen Z 101: Five facts to attract more members to your association

Nimble AMS

million Generation Z Americans. While not quite as large a demographic as Millennials , Gen Z is historically the most racially and ethnically diverse generation to date. Sure, you’ve heard of TikTok, but does your association use the massively popular social media platform? Statista estimates there are 68.6

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What Your Nonprofit Needs to Know About Gen Z

Nonprofit Tech for Good

Youth belonging to Generation Z were born in and after 1998. Raised by predominantly by Gen Xers who were pummeled by the Great Recession, early research about those belonging to Gen Z indicates that they are cautious about spending money, are bargain shoppers, and more likely to save than to spend. MediaKix ]. Census Bureau ].

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Study Provides A Baseline for Nonprofit Use of Social Networks

Beth's Blog: How Nonprofits Can Use Social Media

During the NTC, ThePort Network, Inc , NTEN , and Common Knowledge released results of a survey that examines the use of social networking as a marketing and fundraising tool. The survey polled 978 nonprofit professionals about their organizations’ use of commercial social networking sites (e.g.

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3 Reasons Peer-to-Peer Fundraising Drives More Engagement

Candid

The impact of social fundraising has dramatically increased in the last 18 months, giving nonprofits new channels to create reach and drive engagement. . Peer-to-peer fundraising leverages social networks. The reason peer-to-peer fundraising is so engaging is pretty simple: It’s inherently social. .

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How Baby Boomers Use The Internet

TechImpact

The huge increase in revenue generated by online donations also helped fundraisers realize their market is now, firmly, online. The stigma against older generations not spending their time online is a farce. Jupiter Research). Image courtesy of Modern Senior. Two-thids of Americans over the age of 50 buy from Internet retailers.

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10 Online Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

The first “Donate Now” button was released in 1999 by a project of the Tides Foundation called Groundspring (acquired by Network for Good in 2005) and for the next two decades, nonprofit professionals have embraced the study of inspiring people to give online to good causes.

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