Remove Generation Remove Press Remove ROI
article thumbnail

Four Reasons Why Nonprofits Should Reconsider Facebook

Nonprofit Tech for Good

3) Facebook ROI is often overrated. Personally, my ROI (Return on Investment) from Facebook isn’t that great. There is ROI, but it is often overrated. Community Pages, on the other hand, won’t generate stories in your News Feed, and won’t be maintained by a single author. - 2) From my e-mail newsletter. To reassess.

Facebook 224
article thumbnail

[Book Interview] Nonprofit Example of Social Media Excellence: Big Cat Rescue

Nonprofit Tech for Good

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. The ROI for us is measured in lives saved more than just the money raised to do so. million dollar budget, around $16,000 has been generated via YouTube’s Google Checkout and other donations via PayPal.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

[Webinar Notes] Mobile for Good: A How-To Fundraising Webinar for Nonprofits

Nonprofit Tech for Good

Nonprofits must now communicate with five generations of donors , supporters, and communities served: 1. Silent Generation (Born 1925-1945, aged 69-older). Generation X (Born 1965-1979, aged 35-49). Generation Z (Born 2001-present, aged 13-younger). Track and report success in a Social Media ROI spreadsheet.

Mobile 199
article thumbnail

SXSW: Social Media Nonprofit ROI Poetry Slam - Slides, Links, and Poems (long)

Beth's Blog: How Nonprofits Can Use Social Media

Today, I am moderating a panel at SXSW about Social Media Nonprofit ROI in the format of a poetry slam. A creative report on non-profits, social media, and effective ROIs delivered as poetry slam and expertly judged including interactive crowd participation. I shall investigate - I muttered - to know what ROI could account for.

ROI 77
article thumbnail

Guest Post by Deanna Zandt Measure THIS! An intro to social media ROI

Beth's Blog: How Nonprofits Can Use Social Media

Social Media ROI View more presentations from Deanna Zandt. The following is a talk I gave about ROI for Social Media at the 2009 Social Tech Training in Toronto, ON. Papyrus, printing press. Do you have ways of generating physical support? Just as there isn’t a standard ROI for a Web site, there’s no standard for a blog.

ROI 50
article thumbnail

Social Media ROI Case Study Slam Panel at 08NTC: Carie Lewis, Human Society

Beth's Blog: How Nonprofits Can Use Social Media

to quantify ROI Page views from our stats program & Video view count from youtube ??? KEY TAKEAWAYS ABOUT ROI, MEASUREMENT, and METRICS for nonprofits using social media If you or your boss are stuck on time spent ROI, track as you go. and have all resources available (related press release, web story, etc.)

article thumbnail

A Recipe for Social Media Buzz

NTEN

Is the press release still the cornerstone of our recipe book? Measuring ROI. The trick to demonstrating real ROI for a social media effort is to account for both. In a world where our email in-box is too much to deal with, the kind noise levels generated by social media can seem overwhelming. Personal v. Professional.