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14 Digital Marketing & Fundraising Research Reports for Nonprofits

Nonprofit Tech for Good

The reports listed below are the nonprofit sector’s most useful research reports and 2024 editions reaffirm the growing power of monthly giving, the waning influence of organic social media, and that email marketing remains a tried and true method for online fundraising success.

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6 Generations of Giving: Who Gives the Most and How They Prefer to Give

Nonprofit Tech for Good

When we look at the giving landscape in North America, the preferences and motivations for giving vary across different generations. It’s reasonable to focus on older donors, specifically members of the Silent Generation and Baby Boomers because together they account for almost 70% of total dollars given in the United States.*

Giving 246
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[Free Webinar] 5 Lessons from the Generational Giving Report to Incorporate in Your 2025 Fundraising

Nonprofit Tech for Good

Bloomerang and Qgiv’s 2024 Generational Giving Report surveyed over 1,000 donors of all ages to learn how donor giving preferences are changing, what different generations are looking for before they donate, the communication channels preferred by each generation, and more.

Lesson 242
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The Power Of New Donation Methods In Connecting With The Next Generation

Bloomerang

Embrace new donation payment methods like QR codes and Tap to Pay , which are bridging the gap with younger donors in incredible ways. Let’s take a look at how these new methods are revolutionizing donor engagement. How have new donation methods impacted your fundraising? One way to do that?

Method 102
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MIT researchers develop new method for single-pass AI image generation

TechSpot

Image generation AI typically employs a process known as diffusion, which refines the visual output through several sampling steps to reach the final, hopefully "realistic" result. Researchers say diffusion models can generate high-quality images, but they require dozens of forward passes. Read Entire Article

Images 117
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Methods for generating synthetic descriptive data

Towards Data Science

Use various data source types to quickly generate text data for artificial datasets. Continue reading on Towards Data Science »

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What Is Retrieval-Augmented Generation?

NVIDIA AI Blog

To understand the latest advance in generative AI , imagine a courtroom. Judges hear and decide cases based on their general understanding of the law. The court clerk of AI is a process called retrieval-augmented generation, or RAG for short. So, What Is Retrieval-Augmented Generation? That builds trust.