Using Metrics To Harvest Insights About Your Social Media Strategy
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 16, 2009
I track two hard data points: RSS subscriber growth over time as well as the feed delivery stats (email versus reader). Next, you need to know the right metric(s), the tool or combination of tools to collect the data, and how the tools measure the metric. There are other ways to measure your RSS reach. If not, why?
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