The 2 Key Elements of Successful Fundraising Campaigns
NetWits
JUNE 23, 2011
As of now we have four active generations (Traditionalists, Boomers, Gen-X, Millenials) making contributions. Each generation requires a different type of engagement to move from the casual to committed relationship with an organization. In 2010, Komen Maryland strategically sent 103 email messages to constituents over 140 days.
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