Nonprofits Source

OCTOBER 7, 2024

As a small business owner, you know that marketing is crucial to keeping your business afloat. To effectively reach and retain customers , your business needs a robust plan incorporating marketing best practices. In this guide, we’ll discuss four top strategies for promoting your small business. Use multiple marketing channels.

Business 52

Business Marketing Strategy Channel 52

AccelEvents

JULY 23, 2021

No matter what this year brings, event marketing is an effective marketing tool for brands to have in their arsenal. What is Event Marketing? Event marketing is where brands use a conference, webinar, trade show, or exhibition to connect with their audience. . Why is Event Marketing Important? Growth acceleration.

Marketing 119

Marketing Strategy Guide Sponsor 119

.orgSource

JULY 3, 2023

Consider these statistics: Businesses using video marketing grow revenue 49% faster than those who don’t. Vidyard) 93% of marketers say video has helped increase user understanding of their product or service. Wyzowl) 88% of video marketers are satisfied with the ROI of their video marketing.

Video 221

Video Communication Create Strategy 221

Nonprofit Tech for Good

DECEMBER 20, 2023

retro digital marketing and fundraising strategies are making a comeback as evidenced by high engagement on social media and in email. QR codes can link to an awareness campaign , generate a phone call to an elected official, link to an online petition, an email opt-in form, an Instagram account, a RSVP page, etc.!

Trend 238

Trend Marketing Digital Fundraising 238

Eric Jacobsen Blog

NOVEMBER 18, 2024

“It’s time for companies to rethink their growth logic and strategy,” according to Christoph Senn and Mehak Gandhi , authors of the new book, Triple Fit Strategy: How To Build Lasting Customer Relationships And Boost Growth. Triple Fit Strategy : 1.

Relationship 64

Relationship Strategy Build New Zealand 64

The NonProfit Times

AUGUST 2, 2024

That was the focus of a session “How Fundraisers Can Save Time and Spur Creativity with AI-Driven Content” during the Bridge To Integrated Fundraising And Marketing Conference in National Harbor, Maryland. There’s five parts to a content marketing framework, according to Campbell.

Generation 59

Generation Content Create Fundraising 59

Nonprofits Source

JULY 2, 2024

Live auctions create amazing opportunities for nonprofits, generating revenue, engagement, and fun memories for everyone involved. Today, multichannel is the watchword for marketing success. Let’s take a look at a multichannel marketing framework you can use to promote your next live auction (and adapt for all kinds of future events).

Marketing 52

Marketing Strategy Registration Channel 52

Bloomerang

JUNE 3, 2024

User-generated content (UGC) is a powerful approach for nonprofits to engage meaningfully with their audiences. Understanding user-generated content For starters, let’s understand the meaning of user-generated content. UGC content is powerful because it’s not developed by a paid marketing team.

Generation 79

Generation Content Nonprofit Social Media 79

Bloomerang

OCTOBER 30, 2024

It’s important to recognize that the next generation of donors has arrived with their own set of expectations, values, and perspectives. To attract them to your cause, you can’t rely on the same strategies you may have used for Gen X or Baby Boomers. There are some pretty distinct elements that these generations prioritize.

Donor 81

Donor Strategy Demographics Reflection 81

The MatrixFiles

AUGUST 5, 2022

I spoke on the topic of “Next-Generation Tools to Enhance Your Communications,” or next-gen tools to communicate benefits to employees. When proposing new initiatives, include the marketing and communications plan in the project budget. Her advice? Megan’s advice is brilliant.

Proposal 246

Proposal Communication Marketing Boston 246

Bloomerang

AUGUST 2, 2021

In part one of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. Mastering relevant content marketing. Mastering an analytic approach to strategy and planning. In this post, I’ll explore the third strategy. .

Content 128

Content Marketing Strategy Fundraising 128

Nonprofits Source

DECEMBER 13, 2023

This is where healthcare SEO marketing comes into play. When leveraged well, this marketing tactic can revolutionize your organization’s online visibility and bring in a steady stream of new customers. What is healthcare SEO marketing? Keep in mind that 75% of online users don’t scroll past the first page of search results.

Practice 52

Practice Marketing Strategy Search 52

Get Fully Funded

NOVEMBER 6, 2023

With some forethought and strategy, you can! Capturing your event via picture and video all while transforming it into marketing collateral can help you recruit volunteers, surpass your fundraising goal , and boost signups for the next one. Let’s explore some top tactics for transforming your event into marketing material.

Marketing 52

Marketing Strategy Influence Social Media 52

Get Fully Funded

NOVEMBER 2, 2023

With some forethought and strategy, you can! Capturing your event via picture and video all while transforming it into marketing collateral can help you recruit volunteers, surpass your fundraising goal , and boost signups for the next one. Let’s explore some top tactics for transforming your event into marketing material.

Marketing 52

Marketing Strategy Influence Social Media 52

Media Cause

APRIL 13, 2023

But what does this all really mean for the platform, and how does it affect your marketing plans? With all these changes, many marketing professionals are thinking about where to go next. Your social media strategy should be connected to a larger user journey —you should never run your social media efforts in isolation.

Digital 94

Digital Marketing Strategy Social Media 94

Whole Whale

SEPTEMBER 12, 2024

Our digital landscape is constantly changing so it’s important to stay up-to-date with the latest digital marketing resources. Not to mention the growing list of AI tools that can help you generate everything from content to images, yet here I am mentioning it.) The answer: Digital marketing training.

Resource 98

Resource Digital Marketing New York 98

Nonprofit Tech for Good

JULY 16, 2023

Brand Leadership is NOT branding and marketing. Brand Leadership is “from within” leadership, and for branding, marketing, and everything else to be effective, it has to come FIRST. In other words, while you can work to SHAPE brand perception (branding and marketing), you don’t OWN that perception. Clear as mud?

Leadership 199

Leadership Strategy Nonprofit Collaboration 199

Bloomerang

NOVEMBER 1, 2024

In Part 2 we got specific with 3 of 6 concrete strategies you can employ to meaningfully speak to the needs of today’s and tomorrow’s constituencies, while also meeting your own. Today we’ll finish the 3-part series with a look at strategies 4 – 6. Let’s take a look at these three key strategies. Why is this important?

Tips 88

Tips Strategy Meme Statistics 88

Forum One

AUGUST 20, 2024

Creating an effective strategy to position your brand to appeal to the right audience will help you get your messages heard and grow your impact. In other words, a brand position explores what sets your organization apart from competitors, identifies your target market, and showcases the value and promise you bring to that market.

Strategy 79

Strategy Audience International Generation 79

Classy

JULY 19, 2021

Nonprofit video is an ever-evolving marketing method, but remaining well-informed on the latest industry best practices gives your organization a major advantage. . Instead, nonprofit video only continued to climb in popularity and organizations began doubling down on their video strategies. .

Video 118

Video Trend Marketing Strategy 118

Nonprofit Tech for Good

FEBRUARY 12, 2020

Embrace a mobile-first design strategy. What looks good on a mobile device often looks even better on desktop and laptop computers, and all email marketing services offer responsive email templates. The time invested in ramping up your campaigns and the content strategy behind it is well worth it in terms of return on investment (ROI).

email 363

email Practice Marketing Newsletter 363

.orgSource

NOVEMBER 11, 2024

Develop data-driven marketing strategies that resonate with different member segments. Boosting Operational Efficiency AI and automation tools can improve operational efficiency by handling routine tasks like data entry, report generation, and scheduling. Leverage automation to streamline member communication.

Associations 221

Associations Literacy Analytics Skills 221

Bloomerang

MAY 8, 2024

A massive generational shift in giving is happening right now with donors aged 60 and older. Older Americans—Baby Boomers—have massive wealth, and trillions of dollars will be passed down as members of this generation pass away. According to Agents of Good, “With good marketing, roughly 2.5% Don’t do it!

Donor 92

Donor Strategy Charity Gift 92

Nonprofit Tech for Good

APRIL 2, 2020

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. They also have a responsibility to their donors to spend their resources wisely – especially when it comes to things like marketing and communications that often get put on the back burner.

Metrics 305

Metrics Digital Marketing Retention 305

Nonprofit Tech for Good

DECEMBER 8, 2021

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. Email #1 ? Email #2 ?

Trend 311

Trend Digital Marketing Fundraising 311

DipJar

JANUARY 28, 2022

Galvanize your nonprofit’s 2022 marketing plan with journey-based strategies. Join Sam Lee, Digital Marketing Strategist from Elevation , for an introduction to the nonprofit marketing funnel that includes Brand Building, Awareness, Consideration, Evaluation and Intent, and Conversion / Action.

Marketing 52

Marketing Strategy Podcast Channel 52

Bloomerang

AUGUST 6, 2024

Nonprofits are constantly seeking innovative ways to enhance their email marketing strategies. Use the AI Content Assistant to generate multiple subject line options and choose the one that best captures attention. Embrace the power of AI to take your email marketing to the next level.

Content 96

Content email Campaign Strategy 96

Allegiance Group

AUGUST 1, 2024

Generational giving is more than another trendy topic; it’s shaping the future of fundraising. Each generation has unique giving behaviors and communication preferences that fundraisers and marketers must know to engage them effectively. Sandwiched between two of the largest generations in the U.S.

Generation 59

Generation Giving Children Game 59

Candid

AUGUST 5, 2024

Many nonprofit organizations believe market research is beyond their reach due to lack of staff, budget, and time. But without the solid data market research can provide, nonprofits may make decisions based on assumptions that lead to misaligned strategies and missed opportunities for retaining donors and volunteers and attracting new ones.

Research 110

Research Marketing Impact Tips 110

Media Cause

AUGUST 28, 2024

Fundraising Strategy Essentials Fail to plan and you’re planning to fail; successful fundraising begins with a clear strategy. Using the SMART parameters as bumpers for all sides of your fundraising strategy will create a plan that you can implement effectively while tracking your progress. Need help with that?

Strategy 59

Strategy Fundraising Nonprofit email 59

Bloomerang

SEPTEMBER 29, 2023

Coordinating an impactful marketing campaign which runs across several channels remains one of the best ways to capture your audience’s attention. So what are some examples of successful nonprofit marketing campaigns? So what are some examples of successful nonprofit marketing campaigns?

Examples 104

Examples Campaign Marketing Cancer 104

Nonprofits Source

OCTOBER 7, 2024

Crowdfunding generates over $17 billion yearly in North America, and that number is only expected to grow. However, it’s no mystery that nonprofits must use effective marketing strategies to earn this crowdfunding revenue. The power of crowdfunding and thoughtful marketing is undeniable, but getting started is another story.

FAQ 52

FAQ Campaign Marketing North America 52

Nonprofit Tech for Good

JANUARY 16, 2022

Implement a multichannel fundraising strategy with plenty of different opportunities to give. Continue to embrace virtual events and digital fundraising for a more flexible strategy. Winter 2022. You may be surprised to learn that multichannel donors contribute four times as often as online-only or offline-only donors.

Strategy 268

Strategy Fundraising Social Media Nonprofit 268

The MatrixFiles

AUGUST 13, 2022

I spoke on the topic of “Next-Generation Tools to Enhance Your Communications,” or next-gen tools to communicate benefits to employees. When proposing new initiatives, include the marketing and communications plan in the project budget. Her advice? Megan’s advice is brilliant.

Proposal 130

Proposal Communication Marketing Boston 130

Nonprofit Tech for Good

DECEMBER 19, 2023

AI made a strong showing in 2023, and email marketing best practices are still in high demand. Participants will learn how to create a social media strategy, how to craft a content marketing plan, and current best practices for using social media for community engagement and fundraising.

Tech 275

Tech Social Media Nonprofit Adopt 275

Volunteer Hub

MAY 13, 2022

Generation Z volunteers are a vital contributor to the nonprofit world. Who is Generation Z? Generation Z (or Gen-Z for short), represents individuals born between 1997 and 2012. According to a report , published by the Pew Research Center, Gen-Z is the most racially and ethnically diverse generation to date.

Generation 85

Generation Volunteer Social Media Virtual 85

Bloomerang

JULY 19, 2021

We can’t simply consider strategies as what we do; it’s necessary to consider how we do things. I’m not suggesting you dump what you’re doing if you’ve got solid strategies built into your nonprofit’s DNA. No doubt these strategies work for you. No doubt these strategies work for you. Top 2021 fundraising strategies .

Digital 99

Digital Marketing Fundraising Strategy 99