NonProfit PRO

OCTOBER 19, 2022

Here are seven ways we can expect to see the next generation of giving change. Nonprofits are poised now more than ever to embrace a new way of interacting with donors that will help them establish a donor base that is truly engaged.

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NonProfit PRO

FEBRUARY 23, 2023

Nonprofits continue to focus their sights on baby boomers, but as the greatest wealth transfer in history is underway, nonprofits will need to adjust their thinking, futureproof their donor databases and find ways to connect with younger generations.

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Generation Giving Report History 279

NonProfit PRO

MAY 8, 2024

Wondering how Generative AI can help accelerate your impact? This year’s 2024 AWS IMAGINE Grant cycle offers the Pathfinder Generative AI Award which includes $200,000 unrestricted financial support, $100,000 In AWS Promotional Credit, and numerous technical, training and marketing resources. Looking for funding to get started?

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Generation Project Guidelines Award 200

Nonprofit Tech for Good

NOVEMBER 20, 2024

These AI marketing and fundraising statistics can help your inspire your nonprofit to adopt the use of generative AI for marketing and predictive AI fundraising. To learn more about AI, visit our AI Hub for Nonprofits and earn our Certificate in Artificial Intelligence (AI) for Marketing & Fundraising.

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Statistics Marketing Fundraising Adopt 211

Nonprofit Tech for Good

APRIL 2, 2020

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. They also have a responsibility to their donors to spend their resources wisely – especially when it comes to things like marketing and communications that often get put on the back burner.

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Metrics Digital Marketing Retention 304

NonProfit PRO

OCTOBER 3, 2023

Last week, Amazon and Anthropic announced a strategic collaboration that will bring together their respective industry-leading technology and expertise in safer generative artificial intelligence (AI). Learn more about the strategic collaboration between Amazon and Anthropic and specifically how it can help you advance mission impact.

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The MatrixFiles

AUGUST 5, 2022

I spoke on the topic of “Next-Generation Tools to Enhance Your Communications,” or next-gen tools to communicate benefits to employees. When proposing new initiatives, include the marketing and communications plan in the project budget. Her advice? Megan’s advice is brilliant.

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Nonprofit Tech for Good

AUGUST 4, 2023

By Michelle Kocin , Digital Marketing Manager at Sylogist Mission CRM – a donor management, fundraising, and volunteer management platform build for nonprofits and NGOs in the Microsoft Dataverse. When we look at the giving landscape in North America, the preferences and motivations for giving vary across different generations.

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Nonprofit Tech for Good

DECEMBER 8, 2021

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. Email #1 ? Email #2 ?

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Trend Digital Marketing Fundraising 311

.orgSource

JULY 25, 2023

AI, your new marketing assistant, is happy to help. podcast featuring Jane Pearson,orgSource, Vice President Marketing and Communications Services and Amy Williams, President and CEO Brand Health Media. Jane and Amy shared insights about the opportunities and challenges of integrating AI into marketing programs.

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Nonprofit Tech for Good

DECEMBER 20, 2023

retro digital marketing and fundraising strategies are making a comeback as evidenced by high engagement on social media and in email. QR codes can link to an awareness campaign , generate a phone call to an elected official, link to an online petition, an email opt-in form, an Instagram account, a RSVP page, etc.!

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Trend Marketing Digital Fundraising 237

.orgSource

FEBRUARY 6, 2023

Traditionally the CMO’s focus has been on generating revenue by convincing customers about what they want to buy and why. Marketers are becoming aware of the important links between experience, persuasion, and the bottom line. Customer experience is marketing played as a long game. It’s about showing rather than telling.

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Game Experiment Marketing Gartner 44

Association Analytics

NOVEMBER 4, 2024

The idea of the “generation” as a grouping is a wholly American invention. The Lost Generation is the first truly named group, a term coined by author Gertrude Stein and later popularized in the epigraph of Ernest Hemingway’s The Sun Also Rises. The post Why Do We Care About Generations? He has fun stories.

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Generation Associations Phone Course 192

Association Analytics

OCTOBER 7, 2024

The role of the marketer – particularly in associations, and especially focusing on content delivery – has changed drastically over the last decade, perhaps and only seems to be speeding up. A recent Analytics in Action webinar, titled Embracing Data Analytics to Reinvent Your Content Marketing , delved into just this.

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Content Marketing Data Strategy 169

Nonprofit Tech for Good

SEPTEMBER 27, 2020

By Kristina Brunnler , Marketing Manager at MobileCause. 5) Leverage user-generated content in your #GivingTuesday campaign. Let’s face it, most nonprofits and even most businesses don’t have influencers in their marketing budget. In 2019, more than 20 billion social media impressions were made on #GivingTuesday.

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Wild Apricot

OCTOBER 17, 2024

Learn effective strategies to grow your nonprofit's donor base, engage supporters and drive meaningful impact with lead generation. Learn tips, tools, and best practices to maximize your organization's outreach.

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NonProfit PRO

OCTOBER 25, 2022

While the younger generations make sense for brand awareness, the older generations make sense for high-level gifts. So, it's time for a strategy update if you're struggling to attract Gen Xers or boomers as donors or have been ignoring them. Here are four ways to target these groups.

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NonProfit PRO

JANUARY 24, 2023

The future’s looking bright for fundraising, but the rapidly upcoming generational shift has a lot of nonprofits looking to the future. Focusing on the traditional donor profile isn’t going to work going forward — which is why future-proofing your fundraising should be No. 1 on your priority list.

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Nonprofit Tech for Good

DECEMBER 19, 2023

AI made a strong showing in 2023, and email marketing best practices are still in high demand. Participants will learn how to create a social media strategy, how to craft a content marketing plan, and current best practices for using social media for community engagement and fundraising. Enjoy your holiday break and cheers to 2024!

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Tech Social Media Nonprofit Adopt 274

The MatrixFiles

SEPTEMBER 27, 2021

NDaP is devoted to helping associations and nonprofits learn new ideas for generating non-dues revenue. Maybe I’m just a conference marketing geek, but I found the videos compelling and I wanted to watch them all! And by the way, now she has video marketing material in hand for her next event. Check out the video promo page.

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Nonprofit Tech for Good

OCTOBER 25, 2022

Most small and medium-sized nonprofits can’t afford to experiment with digital advertising for lead generation, but there are other means of securing new leads for a fraction of the cost – namely, your nonprofit’s website empowered with any of the following unique call-to-actions (CTAs). to secure a lead [i.e.,

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Websites Action Test Newsletter 327

NonProfit PRO

OCTOBER 3, 2023

While recent advancements in generative AI have captured widespread attention, many businesses have not been able to take part in this transformation. AWS is excited to announce Amazon Bedrock, the easiest way to build generative AI applications with security and privacy built in.

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NonProfit PRO

AUGUST 20, 2021

When you think about the list of things Generation X has been excluded from, targeting them for nonprofit donations doesn’t usually come to mind. And yet the generation is being swept to the side by nonprofits more interested in courting their wealthier parents or their younger siblings — the Millennials.

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NonProfit PRO

JULY 12, 2022

For nonprofits, there’s an exciting future event to prepare for, and it's the surge of Generation Z. For the nonprofits that prepare and pay attention, it will be an opportunity to engage an entire new donor frontier.

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Nonprofit Tech for Good

APRIL 19, 2024

The ease of generating content these days is both a danger and an opportunity for nonprofits. There’s a real danger that messages from organizations without a strategic approach to communications will be drowned out in a sea of generic AI-generated content. Generating a draft description for an article.

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Content Websites Tips Voice 272

Nonprofit Tech for Good

APRIL 23, 2023

Our marketing team could fit in a MINI Cooper. It is trained on a massive dataset of text and code, and it can generate text, translate languages, write different kinds of creative content, and answer your questions in an informative way. Like many nonprofits, Eventgroove is a small company. As a writer, I was reluctant to use ChatGPT.

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Content Calendar Language Social Media 351

NonProfit PRO

AUGUST 9, 2024

Discuss new practical ways for utilizing Generative AI to build deeper relationships donors. Discover 3 techniques for building targeted and compelling marketing campaigns with AI, guaranteed to reach the right audience. Explore how AI can unearth hidden major donors in your already existing donor database.

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NonProfit PRO

JULY 26, 2024

Discuss new practical ways for utilizing Generative AI to build deeper relationships donors. Discover 3 techniques for building targeted and compelling marketing campaigns with AI, guaranteed to reach the right audience. Explore how AI can unearth hidden major donors in your already existing donor database.

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Database Donor Technique Relationship 230

Nonprofit Tech for Good

JANUARY 20, 2023

For example, an activity-based fundraiser like a hike-a-thon might attract younger generations, such as Gen Z. Our marketing director, Ron, likes to think of the brainstorming process as a matrix: [fundraising type] x [theme]. Did one kind of marketing or social media post have more success than others? Try to figure out why.

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Fundraising Nonprofit Ideas Virtual 341

Nonprofit Tech for Good

MARCH 4, 2023

Here are five reasons why your nonprofit’s social media presence is one of the most valuable marketing tools at your disposal: 1) It’s accessible. While it will require some staff or volunteer time to establish your presence and maintain your profile, it’s still a valuable resource to build into your nonprofit marketing strategy.

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Nonprofit Tech for Good

AUGUST 24, 2020

This is the third post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Related Webinar: Website & Email Marketing Best Practices for Nonprofits. One of the more effective ways to generate traffic to your blog is to tap into the news cycle.

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Practice Newsletter Nonprofit News 353

NonProfit PRO

OCTOBER 19, 2023

With so much attention being place on the external use cases of AI, and specifically generative AI, nonprofit leaders may be missing a hidden value of AI – internal use cases.

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NonProfit PRO

MAY 8, 2024

Whether you want to accelerate foundational IT projects or think big with Generative AI, each grant includes unrestricted funding, AWS cloud credits and numerous technical, training and marketing resources. To support your submission, we’re sharing six tips to help strengthen your submission.

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Grant Support Tips Guidelines 214

NonProfit PRO

JUNE 8, 2022

From inflation to stock market volatility, donors’ wealth has been affected by recent economic turbulence. Join FreeWill’s Co-CEO, Patrick Schmitt, on June 21st at 12pm ET for a free webinar on how nonprofits can navigate a potential recession and the strategies they need to keep generating funds for their missions.

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Nonprofit Tech for Good

JULY 4, 2023

A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the website statistics listed below can guide your nonprofit in creating and maintaining a website that maximizes the user experience and fundraising success. 2023 Nonprofit Tech for Good Report ] 28% use email subscribe popups on their website.

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Statistics Websites Benchmark Drupal 245

NonProfit PRO

AUGUST 2, 2024

Discuss new practical ways for utilizing Generative AI to build deeper relationships donors. Discover 3 techniques for building targeted and compelling marketing campaigns with AI, guaranteed to reach the right audience. Explore how AI can unearth hidden major donors in your already existing donor database.

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Database Donor Technique Relationship 211

.orgSource

JULY 17, 2023

Ode to Association Marketing Professionals By ChatGPT In marketing’s realm, an executive ponders, seeking AI’s power, new pathways to wander. With data-driven insights, campaigns take flight, Association marketing soars to new heights. ChatGPT is a large language model within the family of generative AI systems.

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