Is Your Nonprofit Half Way to Your 2020 Fundraising Goal$?
Nonprofit Tech for Good
JULY 31, 2020
Did you mail out an appeal at a different time? For example, if you raised $5,000 as the result of a recent solicitation and spent $1,500 in mailing and printing costs to raise this money, your return on investment is $3,500 (Total Revenue: $5000- Total Expenses: $1,500 =$3,500). Now how does this play into your ROI? 1) Pledges.
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