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6 Generations of Giving: Who Gives the Most and How They Prefer to Give

Nonprofit Tech for Good

When we look at the giving landscape in North America, the preferences and motivations for giving vary across different generations. It’s reasonable to focus on older donors, specifically members of the Silent Generation and Baby Boomers because together they account for almost 70% of total dollars given in the United States.*

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What to Do When Your Fundraising Methods Fall Flat

Get Fully Funded

It’s a horrible feeling when the tried-and-true fundraising methods that have worked in the past stop working. or the fundraising letter you hoped would generate $7,000 barely nets $3,000…. …or Even experienced fundraisers sometimes use fundraising methods that just don’t work for a particular organization or audience.

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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters. During a year-end campaign, it’s essential to track and analyze data from these multiple channels. Define your metrics of success. What do you want to get out of your year-end campaign?

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Unlocking Digital Giving: 7 Essential Steps to Accept Donations Online

Nonprofit Tech for Good

Nowadays, life’s moving fast, and donors really appreciate the option to give when they want to, without dealing with going somewhere or mailing a check. When it comes to online giving, donors don’t have to stress about being there in person or mailing in their support.

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The Top 9 Nonprofit Credit Card Processing Solutions

Bloomerang

Leveraging a secure payment solution throughout the donation process strengthens donor trust and allows them to use a convenient payment method. Other payment processors integrate Stripe and Paypal, so nonprofits may not be able to access nonprofit-specific giving methods and may be charged additional fees. per transaction.

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New Stuff: Moore,  Bloomerang Launch Enhancements

The NonProfit Times

According to the firm, Moore ACTS brings together psychometric research from the Moore Neuro-Fundraising Lab , data insights from SimioCloud , a Moore company, generative AI techniques, and omnichannel analytics. This is the latest in the generative AI-powered innovations directly available in Bloomerang’s market-leading giving platform.

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Digital Donor Engagement & The Future of Nonprofit Marketing

Greater Giving

First, let’s go over the basics of the main methods your organization can use as a part of your marketing plan. Let’s focus on these four main channels: Direct mail. Yes, physical mail can be a part of digital marketing! In fact, consumers are likely to spend 25% more when you use direct mail and email together.

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