NonProfit PRO

MAY 1, 2023

Constant Contact has launched the first multichannel AI content generator built for small businesses and nonprofits. The AI Content Generator allows customers to automate the copy drafting process for email, text, and social media campaigns.

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Contact Content Generation Social Media 237

NonProfit PRO

AUGUST 10, 2023

Lead-generation ads are an ideal way to engage your audience, reinforce your messaging, and, of course, capture leads to add to your email, SMS, and telemarketing lists. Let’s explore five lead-generation ad tactics.

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Generation Donor Audience Course 246

Bloomerang

MAY 24, 2024

Today’s question comes from a nonprofit employee who wants advice on how to build a nonprofit mailing list: Dear Charity Clairity, We’ve relied in the past on government and foundation grants, but since many of these sources are drying up we need to develop an individual fundraising program. Of course, you’re correct. Host a webinar.

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Mail Build Nonprofit Charity 111

Achieve

JUNE 2, 2021

that generational lines haven’t stopped millennials from being exceedingly active in movements for change. direct mail campaigns. benefits of direct mail. direct mail and digital marketing. Benefits of Direct Mail. Direct mail can obviously be interacted with physically in ways digital materials can’t.

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Mail Campaign Course Digital 94

sgEngage

AUGUST 1, 2023

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money. Direct mail?

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Mail Data Marketing Donor 98

The Verge

SEPTEMBER 15, 2021

EV startup Workhorse has abandoned its lawsuit protesting the United States Postal Service’s decision to let Oshkosh Defense build the next-generation mail truck. The Postal Service is working diligently with our supplier, and looks forward to the production of our Next Generation Delivery Vehicles (NGDV).”. Image: USPS.

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Mail Service Contest United States 90

Nonprofit Tech for Good

JANUARY 12, 2023

They have a charitable and philanthropic mindset, and yet, many nonprofits say millennials aren’t showing up treasure-wise in the same way as previous generations. Still, that’s around 34% less than Generation X and 60% less than Baby Boomers in terms of average annual gift size. Why Do Younger Donors Donate Less?

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Nonprofit Tech for Good

DECEMBER 20, 2023

2017 Population Matters Infographics Series 2) Postcards [with QR codes] Gen Z rarely receives print mail, so it makes an impact when it arrives. Millennials and Gen X appreciate snail mail that isn’t a bill or a notice of a bill to come. The problem is that most print mail from nonprofits is boring.

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Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). Research the steps needed to create a direct mail fundraising program (e.g. bulk mail permits, rules and regulations, mail houses). your neighbors.

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Fundraising Donation Donor Social Media 340

Nonprofit Tech for Good

APRIL 27, 2023

mail-tester:: mail-tester.com This free tool reveals if your email domain is on a blacklist, flagged for spam, and properly set up for SPF, DKIM, and DMARC protocols. Coolers is a color scheme generator that allows users to explore hundreds of color palettes for graphic design projects. See also OptInMonster. See also Snappa.

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Resource Tools Digital Marketing 351

TechImpact

JULY 16, 2014

Direct mail. Generation demographic. According to a 2013 report by Blackbaud, each generation of donor has different giving tendencies. It seems intuitive, but ensuring you’re sending millennials a text message alert or an email is far more effective than sending them a direct mail. Communication method. Phone calls.

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Donor Effective Fundraising Nonprofit 237

Nonprofit Tech for Good

AUGUST 30, 2024

However, attracting younger generations can seem like solving a Rubik’s Cube in the dark. While that’s true—it’s hard to fully understand a younger generation’s perspective if you’re not part of it—the underlying issue may be looking at the puzzle as something unknowable. But, as you well know, new supporters are essential.

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People Strategy Nonprofit Volunteer 239

Nonprofit Tech for Good

APRIL 15, 2020

Once your nonprofit has built up your user-generated ratings and reviews on GreatNonprofits and GuideStar, then add those badges to your donation pages as well. 10) Include a phone number and mailing address. You also want to regularly monitor your ratings and reviews on GuideStar.

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Donation Practice Nonprofit Paypal 363

Nonprofit Tech for Good

OCTOBER 22, 2020

Gone are the days of list acquisitions and swapping of mailing lists. Far too many groups are not focusing their fundraising efforts on wide-scale donor acquisition efforts. As a result, many are witnessing stagnant yearly returns or, even more alarmingly, consistent declines.

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Social Media Donor Social Media 354

Nonprofit Tech for Good

NOVEMBER 8, 2018

8) Generational differences are lessening due to technological advances. Baby Boomers are the generation most likely to give as a result of direct mail/post (18%) , but overall, all generations are becoming more homogeneous and tech-based in their giving habits. Baby Boomers are most likely to give tribute gifts at 41%.

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Allegiance Group

MARCH 20, 2025

One answer to this critical question is: Evaluate the strength of your appeal copy, specifically the direct mail and email appeals targeted to individual donors. Direct mail fundraising letters are more personal than other methods. Copywriting services are a core part of our direct mail offerings. Understand your audience.

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Mail Fundraising Donor email 52

Nonprofit Tech for Good

JULY 31, 2020

Did you mail out an appeal at a different time? For example, if you raised $5,000 as the result of a recent solicitation and spent $1,500 in mailing and printing costs to raise this money, your return on investment is $3,500 (Total Revenue: $5000- Total Expenses: $1,500 =$3,500). Did you use a different subject line in an email appeal?

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Goal Fundraising Pledge Nonprofit 311

Candid

AUGUST 18, 2021

These algorithms are continually refined over time as more data is generated for analysis. For instance, AI can quickly rank individual donors by their likelihood to give to a direct mail appeal right now. . AI also identified 411 gifts that were missed by the traditional mailing list. How Nonprofits Use AI.

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Course Fundraising Mail Analysis 130

Nonprofit Tech for Good

JULY 7, 2022

With this approach, when users submit information through your website, they receive an auto-generated email that asks them to confirm that they want to be receiving emails from your organization. DKIM (DomainKeys Identified Mail) is a type of digital signature to verify that the domain you are sending from is legitimate.

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email Nonprofit NPO Content 307

Nonprofit Tech for Good

FEBRUARY 17, 2022

Focusing on experience leads to higher survey scores, more supporters inviting a friend or sharing on social media, greater reach, larger results, and most importantly, more impact generated. Your most passionate volunteers have a lot of useful data floating around in spreadsheets, e-mails, texts, and minds. Understand Your Audience.

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Fundraising Tips Management Nonprofit 330

The Fundraising Authority

DECEMBER 22, 2020

When they need to get in touch with a donor or prospect, they don’t send an e-mail first… they pick up the phone and make a call. Then they follow up with an e-mail. They Focus on Metrics. The only way to know what works, and what doesn’t is to track metrics and return on investment (ROI) for all fundraising tactics.

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Effective Fundraising Profit Donor 208

Nonprofit Tech for Good

APRIL 26, 2021

If so, we must be disciplined about WHY we are generating all this content and going through the gyrations of pushing it out to constituents. Shown here are two brochures — one for mail and the other for in-person meetings. What, exactly, are we trying to get them to do, think, or feel? Health in Harmony.

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Strategy North America Nonprofit Israel 345

DonorDock

MAY 23, 2024

We followed that up with how to send one-off letters through individual records and the action board, then showed how to generate bulk letters and merging mailing labels. We walked through the latest updates to our Marketing Templates.

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Mail Marketing Support Template 52

Allegiance Group

APRIL 15, 2024

Direct mail fundraising should be an integral part of your nonprofit’s direct response strategy. When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Allegiance Group makes achieving direct mail success simple. Does direct mail work?

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Mail Fundraising Nonprofit Campaign 52

Nonprofit Tech for Good

MAY 16, 2024

These include direct mail, phone calls and messages, and in-person solicitations. They generate data-driven donation asks. They do so through donors’ preferred methods, like email, social media, text messages , or direct mail. They also help to generate personalized donation asks. Explore platforms like Keela.

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Donation Fundraising Data Donor 251

Greater Giving

NOVEMBER 11, 2021

Though both of these demographics have smaller cash reserves than typical nonprofit donors in the past, they’re also more generous than any generation before them. – Include your Text-to-Donate number on all of your web pages, emails, social posts, and even snail mailings.

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Donation Online Giving Generation 98

Nonprofit Tech for Good

AUGUST 6, 2023

Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters. Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors.

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Fundraising Practice Guide Campaign 238

Nonprofit Tech for Good

NOVEMBER 22, 2017

The report also explores the impact of gender, generation, and ideology upon giving and volunteerism. In fact, the generations are almost identical in their giving preferences with one exception: Direct mail is popular with Baby Boomers (19%), less popular with Gen Xers (11%) and the least popular with Millennials (10%).

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Trend Global Giving South America 243

Nonprofit Tech for Good

DECEMBER 27, 2012

Bravo enables brands to capture user-generated videos directly from the Web. With a Pinterest-like design, Clipix is the new generation of online content management. A great source for free icons to use on your website, blog, Facebook Page, in your e-mail newsletter, etc. Bravo :: getbravo.com. It is a must download!

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Web Tools Free Nonprofit 277

Nonprofit Tech for Good

MARCH 20, 2024

Direct mail was the second most preferred channel at 21%, followed by social media (17%), text messaging (8%), and phone calls (2%). M+R Benchmarks ] 0.23% of organic website visitors made a donation, generating an average of $0.77 Double the Donation ] The current donor retention rate is 41.9%. increase in revenue. billion—only 0.6%

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Statistics Fundraising Online Nonprofit 229

sgEngage

OCTOBER 28, 2024

Climate events are no longer a once-in-a-generation occurrence. Be Aware of Communication Challenges Understand that mail and other forms of communication will likely be delayed. Hurricanes. Prolonged droughts. Modern grantmakers must be prepared and ready to support their communities when—not if—a climate disaster hits.

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Disaster Hurricane Philanthropy Resource 85

Nonprofit Tech for Good

MARCH 17, 2020

Lead generation campaigns are great for growing your list. It’s also worth testing out a campaign to generate cash donations on your website. These campaigns allow you to gather subscribers for your mailing list directly on Facebook, who you can then contact about your campaigns, events and appeals. .

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Charity Facebook Test Profit 331

Allegiance Group

AUGUST 1, 2024

Say you mail an appeal to your donors. Generational giving is more than another trendy topic; it’s shaping the future of fundraising. Generational giving is more than another trendy topic; it’s shaping the future of fundraising. Sandwiched between two of the largest generations in the U.S.

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Generation Giving Children Gift 59

Nonprofit Tech for Good

JULY 28, 2013

Ideal for capturing contact information for your mailing list, event registrations, and even customizing PayPal into your website for donation processing, Wufoo is well-reviewed and reasonably priced. Using Wordle, nonprofits could generate word clouds that add some color and creativity to their online fundraising and outreach campaigns.

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Free Nonprofit Social Media Mobile 280

DNL OmniMedia

FEBRUARY 3, 2025

Choosing a consultant with print and web design services can help your organization quickly develop effective appeals for all of your marketing channels, from social media to direct mail. Additionally, funnel readers back to your website in order to generate more traffic and conversions.

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Consultant Marketing Nonprofit Social Media 52

Nonprofit Tech for Good

MARCH 8, 2013

Bravo enables brands to capture user-generated videos directly from the Web. With a Pinterest-like design, Clipix is the new generation of online content management. A great source for free icons to use on your website, blog, Facebook Page, in your e-mail newsletter, etc. Bravo :: getbravo.com. TurboVote :: turbovote.org.

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Web Tools Free Nonprofit 265

Bloomerang

NOVEMBER 1, 2024

If sending direct mail, include a QR code that goes to a landing page with multiple giving options. The Generosity Commission Report suggests incentivizing participation by “offering perks such as service hours or free promotional items to engage younger generations who may be motivated by immediate, tangible rewards.”

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Tips Strategy Volunteer Donor 114