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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

Actual revenue generated is another datapoint. To prevent email from being flagged as spam, McClelland suggests at a minimum avoiding overuse of spammy language such as “free,” “bargain,” and “first come, first served,” especially during the run-up to holidays or other busy times when inboxes are already teeming with retail ads and come-ons.

Test 52
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Top Lessons from GivingTuesday 2023

Neon CRM

After a short review process that mainly consisted of whether she liked the pictures the nonprofit put on their website , she settled on donating to Texas-based nonprofit Animal Rescue Connections. Encouragement and Positivity: Some subject lines used encouraging and positive language to motivate potential donors.

Lesson 52
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Odds and Sods

Zen and the Art of Nonprofit Technology

I don’t know what the next couple of months will bring, but I’ll try to generate some pithy blog posts for y’all. I have to admit I’m a sucker for cute pictures of kittens. But I have to admit the bastardized language thing (“hai, I iz doin stuf&# ) just isn’t funny to me. Really, I am.

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[VIDEO] How to Get a Return on Your Nonprofit Technology Investment

Bloomerang

But joining us from beautiful Sandwich, Massachusetts near my homeland up there on the Cape, Maureen Wallbeoff. Every time we turn around, somebody’s bringing another piece of technology, something that generates data into our organizations. So I can picture your office or your home office. I am righting a huge wrong.