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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters. During a year-end campaign, it’s essential to track and analyze data from these multiple channels. Define your metrics of success. What do you want to get out of your year-end campaign?

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Beyond the Algorithm: How to Use AI as a Fundraising Assistant

The Modern Nonprofit

Generative AI tools promise to save time and effort by assisting with communications, but can you trust AI with something as personal and important as your year-end fundraising appeal? After all, your donors give because they care about your cause—not because of perfectly polished language. That’s where AI comes in handy.

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7 Unique Tips for Online Donor Engagement

Achieve

Keep track of your online donors. . If you try to take on too many channels, you can lose track of your engagement and dilute the impact you have on followers. . Keep track of your online donors. . You may already be keeping track of your donors! You should track your donors’: Demographics. But don’t go overboard!

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The Event Marketer’s Mega Guide to Driving Leads and Accelerating Growth

AccelEvents

This new reality and shifting landscape have created significant opportunities to use virtual and hybrid events — and the technology that powers them — to elevate brand awareness, increase demand generation, enhance user acquisition, and ultimately accelerate growth for your company or your clients.

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Digital Privacy Compliance for Nonprofits: The Big 3 Laws

Achieve

Today, continually learning more about your donors, constituents, communities, and how they all engage with you can generate a lot of data. Think carefully as you create mailing lists for emails that are explicitly covered by the law, essentially any emails that are for explicitly commercial purposes. And nonprofits are no exception.

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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

Nearly half (48%) of donors cited email as their preferred giving channel ahead of social media, text messaging, direct mail, and phone calls in a study published last year by fundraising platform Neon One in Chicago. Actual revenue generated is another datapoint. Research backs this up. Fundraisers have other metrics available.

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Mastering Major Gifts: The Ultimate Guide to Raise More

Bloomerang

On the other hand, recent global events that impact your cause might generate greater passion for your mission, leading to increased donations. There are two primary parts of a solicitation to keep in mind: the meeting setting and the language you use to ask for a donation. Set ambitious but achievable goals.

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