New Email Tests Improve Clicks, Slow Exiting
The NonProfit Times
MAY 23, 2024
Nearly half (48%) of donors cited email as their preferred giving channel ahead of social media, text messaging, direct mail, and phone calls in a study published last year by fundraising platform Neon One in Chicago. Actual revenue generated is another datapoint. Research backs this up. Fundraisers have other metrics available.
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