.orgSource

OCTOBER 1, 2023

Customize is the marketing mantra of the hour. Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond. Consider this—the typical sales funnel puts a conversation at the end of multiple one-way interactions.

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Las Vegas Conversation Cancer Offline 251

Volunteer Hub

MAY 13, 2022

Generation Z volunteers are a vital contributor to the nonprofit world. Who is Generation Z? Generation Z (or Gen-Z for short), represents individuals born between 1997 and 2012. According to a report , published by the Pew Research Center, Gen-Z is the most racially and ethnically diverse generation to date.

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DNL OmniMedia

JANUARY 17, 2024

You can do this by preparing an engaging marketing plan that drums up excitement and draws in event attendees. In this guide, we’ll review five game-changing strategies you can use to activate your marketing potential and bring in more supporters, let’s begin! Email marketing.

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Game Marketing Change Tips 52

.orgSource

SEPTEMBER 19, 2023

Our agenda delivers strategies you can put into practice immediately, along with the creative vision leaders need to succeed in digital markets. Our research resulted in two books dedicated to positioning executives for success in digital markets. One of the biggest is whether AI-generated content is protected by copyright law.

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Sponsor Associations North America Law 221

Nonprofit Tech for Good

JULY 9, 2023

By Jo Boyle – a digital marketing expert with a wealth of experience in nonprofit fundraising and marketing. She shares fundraising resources and guides on Karma Campaigns and offers Google Analytics and Google Ads , Facebook Ads , and lead generation services. GA4 tracks user interactions as Events. It’s official.

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Track Conversation Analytics Google 247

AccelEvents

JANUARY 30, 2022

Events of all shapes and sizes can be used for lead generation, revenue growth, and brand awareness. To run a successful event, you need to market it and draw in potential attendees. How you develop your event marketing plan will depend on your event goal and the type of event you plan to run. . What is an Event Marketing Plan?

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Marketing Create Virtual Map 98

Nonprofit Tech for Good

MARCH 4, 2023

That’s why it’s imperative for your nonprofit organization to have a presence on these platforms: the right social media strategy will allow you to meet supporters where they are and make sure your organization is easy to access and interact with. 2) You can tailor social media to your audience. 3) It’s a great relationship builder.

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Social Media Media Social Sponsor 324

AccelEvents

JANUARY 30, 2022

And the truth is, any sized business can run a successful event as part of its overall marketing strategy. A virtual, in-person, and hybrid event can all be used in generating leads. How do events help with generating leads? Lead generation only works appropriately with the proper data collection and analytics.

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Generation Registration ROI Stream 52

Media Cause

APRIL 8, 2022

When you begin planning a paid campaign around generating leads, there are a couple of ways you can capture leads—through on-platform lead generation ads and lead forms hosted on your website or a campaign-specific landing page. . Just like all ad platforms are not created equal, neither are lead generation methods.

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Generation Platform Websites Test 52

.orgSource

OCTOBER 31, 2023

Leadership, or how to navigate fast-moving digital markets and we’ll be sharing what we learned. Sponsored by Multiview What’s all the hype about generative AI? Erica Kruse, Director of Education, American Society of Neuroradiology, turned to Attendee Interactive for help. We wrote two books on Association 4.0

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Sponsor Associations Law Hype 275

.orgSource

AUGUST 14, 2023

That light-hearted description probably isn’t worthy of the significance of this advanced language technology’s entrance into the public market. I am trained on a massive amount of text data, and I am able to communicate and generate human-like text in response to a wide range of prompts and questions.

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Language Model Mongolia Generation 221

Byte Technology

APRIL 20, 2017

Well, if you have, then it’s time to check out heat-mapping, programs that help you gain insights into user interactions such as where on your site they click, what specific areas they explore more than others and generally how they use your site for their purposes. Here are a handful worth investigating and implementing.

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Map Interaction Tools Websites 100

Get Fully Funded

NOVEMBER 6, 2023

Capturing your event via picture and video all while transforming it into marketing collateral can help you recruit volunteers, surpass your fundraising goal , and boost signups for the next one. Let’s explore some top tactics for transforming your event into marketing material. Create a robust nonprofit marketing plan.

Marketing 52

Marketing Strategy Influence Social Media 52

Get Fully Funded

NOVEMBER 2, 2023

Capturing your event via picture and video all while transforming it into marketing collateral can help you recruit volunteers, surpass your fundraising goal , and boost signups for the next one. Let’s explore some top tactics for transforming your event into marketing material. Create a robust nonprofit marketing plan.

Marketing 52

Marketing Strategy Influence Social Media 52

AccelEvents

MARCH 16, 2021

You must align your hybrid event schedule, features, and planning process with your marketing goals to maximize your hybrid event’s profitability. If not, it’s never too late to start implementing some of the tactics listed below for robust lead retrieval , marketing automation, and more. Building Your Event Marketing Plan.

Goal 80

Goal Marketing Virtual Synchronous 80

Nonprofits Source

JULY 6, 2023

AI technology leverages machine-learning capabilities to help nonprofits analyze their donors and make data-driven marketing decisions. This means they are able to analyze all of a donor’s interactions with a nonprofit across multiple channels and how those interactions build off of their past engagement.

Technology 52

Technology Marketing Change Nonprofit 52

sgEngage

AUGUST 1, 2023

Rather than merely hoping you’re making a wise marketing spend—or simply doing what you have always done—it’s time to let the data drive your direct mail marketing programs. Direct mail is an important part of any multichannel marketing campaign. Ask for phone numbers and email addresses in face-to-face interactions.

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Mail Data Marketing Files 87

Nonprofits Source

MAY 15, 2024

Studies show that people spend an average of almost eight and a half hours interacting with digital media per day. If your small business doesn’t have a clear marketing strategy, you could be missing out on the opportunity to cultivate a strong digital presence and promote meaningful engagement. Perform market research.

Map 52

Map Digital Business Marketing 52

Nonprofit Tech for Good

JANUARY 29, 2024

Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. Be genuine in your interactions. Interact frequently with followers. The landscape of nonprofit fundraising has changed dramatically in 2024. Show real humans talking to the camera through videos and storytelling. Don’t fake it.

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Social Media Organization Media Fundraising 244

Media Cause

MAY 31, 2023

On the surface, it makes sense that privacy and tracking would be at the bottom of a marketer’s task list. But if you engage in targeted advertising or use Google Analytics to track website visitors, privacy-first marketing should be a priority for your organization. What is Privacy-First Marketing? Why should I do this?

Marketing 52

Marketing Plugin Track Policy 52

Nimble AMS

SEPTEMBER 6, 2024

Many associations choose a CRM platform and an AMS to track member interactions, streamline membership processes and payments, gain insights on membership trends, and enhance the member experience. Organizations leverage CRM software to track customer interactions, manage prospective relationships, and gain data insights.

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Associations API Software Platform 95

AccelEvents

MARCH 16, 2021

You must align your hybrid event schedule, features, and planning process with your marketing goals to maximize your hybrid event’s profitability. If not, it’s never too late to start implementing some of the tactics listed below for robust lead retrieval , marketing automation, and more. Building Your Event Marketing Plan.

Goal 59

Goal Marketing Virtual Synchronous 59

CauseVox

AUGUST 2, 2024

What might not initially come to mind–but is just as true–is that Gen Z is a tech-savvy, socially conscious generation characterized by a strong desire for authenticity, social impact, and transparency. generation so your organization can ensure future fundraising success.

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Donor Social Media Demonstration Poll 93

NetWits

MARCH 11, 2012

Yesterday we talked about the importance of content marketing for nonprofits. Create content that attracts the audience you’re targeting with the goal of getting them to interact with you. Here are 5 nonprofit content marketing examples. Now that’s content marketing in action! Hopefully you caught it.

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Content Story Marketing YouTube 213

Forum One

MARCH 22, 2022

Marketing automation tools are valuable resources for mission-driven organizations. Most organizations are using them to increase the effectiveness of their marketing workflow and provide better overall experiences for their audiences. Below are four things you should consider when making a selection of a marketing automation tool.

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Tools Marketing Help Tips 60

Nonprofit Tech for Good

MAY 16, 2024

By Stasia Hural , Digital Marketing Lead at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. It predicts outcomes and personalizes interactions with prospective donors. They generate data-driven donation asks. Explore platforms like Keela.

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Donation Data Fundraising Analytics 239

Nonprofit Tech for Good

APRIL 2, 2023

By Meredith Gray , Head of Marketing at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. With the ability to generate human-like responses to a variety of topics, employees of all industries are using it to increase their efficiency!

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Tools Fundraising Analytics Analysis 357

Bloomerang

AUGUST 6, 2024

Nonprofits are constantly seeking innovative ways to enhance their email marketing strategies. Tailoring emails to include the recipient’s name, past interactions, or interests can significantly increase engagement rates. Embrace the power of AI to take your email marketing to the next level.

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Content email Campaign Strategy 93

Nonprofit Tech for Good

APRIL 23, 2023

Our marketing team could fit in a MINI Cooper. It is trained on a massive dataset of text and code, and it can generate text, translate languages, write different kinds of creative content, and answer your questions in an informative way. Like many nonprofits, Eventgroove is a small company. As a writer, I was reluctant to use ChatGPT.

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Content Calendar Language Social Media 349

Cloud 4 Good

MAY 5, 2022

As good marketers, it’s our job to ensure that our subscribers are receiving the content they want, at the time that’s right for them. This also helps to foster trust with your prospects, as it demonstrates care about their choices rather than just blanketing them with marketing emails that don’t speak to the topics relevant to them.

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email Marketing Communication Template 82

Nonprofit Tech for Good

SEPTEMBER 5, 2023

For instance, if audience engagement is a priority, prompts related to chatbot interactions and personalized messaging are key. By inputting relevant data, the AI can generate nuanced insights that supplement your team’s analysis, thereby informing more holistic decisions. limited budget, time, resources) and requirements (e.g.,

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Digital Strategy Guide Create 299

Nonprofits Source

FEBRUARY 24, 2023

Digital marketing is essential for reaching new customers, raising brand awareness, and maintaining sustainable growth in the modern age of technology. Studies show that people spend an average of eight hours and five minutes interacting with digital media per day. Create customer personas.

Map 52

Map Digital Business Marketing 52

AccelEvents

JUNE 3, 2021

All brands and businesses understand the importance of a marketing strategy. Many brands have made use of virtual events as a marketing tool. They are great for general brand awareness, thought leadership, community involvement, charity fundraising, and new product launches. But what does this mean for marketing teams?

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Virtual Marketing Tools Audience 76

Nonprofit Tech for Good

JANUARY 20, 2023

How to Use Trial and Error to Find the Right Fundraisers for Your Nonprofit As the world and how we interact with it changes, response to fundraising efforts evolves, too. For example, an activity-based fundraiser like a hike-a-thon might attract younger generations, such as Gen Z. Check out the sample of the book club below!)

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Fundraising Nonprofit Ideas Virtual 335

Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. About the Sponsor Firefly Partners is a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency.

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Practice Fundraising Guide Channel 230

AccelEvents

JUNE 21, 2021

Events are a critical part of your marketing strategy. Whether you are using your event marketing funnel to promote brand awareness or to drive more sales to your business, events can be a powerful lead generation tool for marketing campaigns. . Your Event Marketing Funnel. your marketing/brand goals.

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Marketing Registration Map Virtual 91

Forum One

AUGUST 20, 2024

In other words, a brand position explores what sets your organization apart from competitors, identifies your target market, and showcases the value and promise you bring to that market. Insight Discovery – Generating insights about your brand and audience can help form many aspects of your brand positioning strategy.

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Strategy Audience International Generation 74