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14 Digital Marketing & Fundraising Research Reports for Nonprofits

Nonprofit Tech for Good

Staying current with the latest digital marketing and fundraising trends and benchmarks is essential for nonprofits. Generational Giving Report 2024 :: Download [US] Published by Qgiv 9. Nonprofit Communications Trends Report 2024 :: Download [US] Published by Nonprofit Marketing Guide 11.

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A Look at Generational Giving Donor Trends and Influences

NonProfit PRO

You can read about generational giving but can understand it only if you lived it. When you have had a lengthy career in the fundraising field, you see generational giving at work. .

professionals

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4 Generations of Volunteers: Global Research Insights on Generational Support

sgEngage

We researched over 3,000 individuals across the UK and Ireland; Canada; and Australia and New Zealand to determine how charitable support differs between generations. Current Volunteering Trends The volunteering landscape is continually evolving, influenced by social, economic, and technological changes.

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How social sharing sparks ‘generational generosity’ for nonprofits 

Candid

If weve observed anything about nonprofit supporters, we know each person, situation, and generation has a unique approach to giving, with the one consistent throughline being the power of connection. According to GoFundMes Social State of Giving report , the top three reasons people give across all generations are: Its the right thing to do.

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5 Fundraising Trends to Watch for in 2024

Nonprofit Tech for Good

Being up to date on fundraising trends for the year ahead is important so you can diversify and maximize your fundraising success! When asked how fundraisers were feeling about 2024 planning in the recent webinar, Five Fundraising Trends to Watch for in 2024 , “overwhelmed,” “excited,” “hopeful,” and “tired already” were common responses.

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25 Global Trends in Giving That Nonprofits Need to Know About

Nonprofit Tech for Good

6,057 donors completed the 2018 Global Trends in Giving Survey and based on their responses, the donor community worldwide is made up of primarily women (65%) who have a liberal ideology (53%) , characterize themselves as religious (72%), and give between ($101-$1,000 USD) annually (43%). View: Giving Trends in Africa Data Sheet.

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6 Generations of Giving: Who Gives the Most and How They Prefer to Give

Nonprofit Tech for Good

When we look at the giving landscape in North America, the preferences and motivations for giving vary across different generations. It’s reasonable to focus on older donors, specifically members of the Silent Generation and Baby Boomers because together they account for almost 70% of total dollars given in the United States.*

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