Why Your Nonprofit Needs Peer-to-Peer Fundraising (and How to Use It)
Nonprofit Tech for Good
MARCH 11, 2022
The Digital-First Peer-to-Peer Fundraising Study found that peer-to-peer increased revenue by 30% in 2021 vs. 2020, nearly 9x the increase in revenue generated by physical and hybrid fundraising efforts. Participants promote their involvement (and ask for donations) through social media. What makes p2p fundraising uniquely effective?
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