Nonprofit Donor Newsletters | Print or Enews?
Pamela Grow
JANUARY 13, 2021
This slide from Steve MacLaughlin of Blackbaud displays the differences in donor retention rates between online-only, offline only, and multichannel. For instance, a headline like Helping Families in Need becomes: Helping Families Through Crisis. Producing a revenue-generating donor newsletter is both an art and a science.
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