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Nonprofit Donor Newsletters | Print or Enews?

Pamela Grow

This slide from Steve MacLaughlin of Blackbaud displays the differences in donor retention rates between online-only, offline only, and multichannel. For instance, a headline like Helping Families in Need becomes: Helping Families Through Crisis. Producing a revenue-generating donor newsletter is both an art and a science.

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Free E-Book: NetworkforGood Giving Day Planning Guide

Beth's Blog: How Nonprofits Can Use Social Media

Create Once, Publish Everywhere: This tip is a nod to the need to use multiple channels – email, web site, offline, mobile and social. Build A Parking Lot of Ideas : You will probably get lots of great ideas and see lots of great examples of content generated by your champions and donors.

Guide 110
professionals

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Top Lessons from GivingTuesday 2023

Neon CRM

GivingTuesday 2023 by the Numbers Most leading headlines focus on the overall total dollars raised on GivingTuesday. Using generative language artificial intelligence tools, we performed an emotional sentiment analysis of 1,177 subject lines sent out on GivingTuesday. Who Is Giving? Click here to see a larger version of this graph.

Lesson 52
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Getting meta: Why the #CommBuild chats have evolved for three years and counting

NTEN

Just two weeks later, having received a ton of thoughtful comments on that original post, her new headline was Join the Monthly Community Building Chats ! Claire Sale, a longtime #CommBuild champion, says this is her favorite part: “Mixing the online/offline builds stronger bonds between people and projects.”

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Getting meta: Why the #CommBuild chats have evolved for three years and counting

NTEN

Just two weeks later, having received a ton of thoughtful comments on that original post, her new headline was Join the Monthly Community Building Chats ! Claire Sale, a longtime #CommBuild champion, says this is her favorite part: “Mixing the online/offline builds stronger bonds between people and projects.”

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grist.org: Measuring Along the Ladder of Engagement

Beth's Blog: How Nonprofits Can Use Social Media

grist.org’s key results are: Footprint: The reach of their activities, both online and offline. For example, in August, 2011, when an freak Earthquake hit the east coast, they shared photo of some lawn chairs being turned over with the headline, “Earthquake Damage.” If they aren’t successful, the consequences are dire.

Measure 98
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3 Year-Round Campaigns to Elevate Your Nonprofit Fundraising Strategy

Classy

Nonprofits host their annual time-based campaigns throughout the year, but they often miss out on three specific, year-round initiatives that can live on without an end date and continue to generate income. In order to take advantage of today’s virtual landscape, it’s crucial to transition your supporters from offline to online givers.