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Marketers are becoming aware of the important links between experience, persuasion, and the bottom line. Customer experience is marketing played as a long game. According to Gartner , the technology and research consulting firm, 90 percent of organizations now have a CX officer or an equivalent position.
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SalesForce.Org recently presented a webinar where they shared a research report on marketing and engagement tools, channels, and strategies for nonprofit organizations. I was curious to see if they were tracking current or future uses of AI. . Gartner estimates that the average company has four AI or ML projects in place.).
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However, while it’s earned a market footprint of sufficient scale as to matter in the consumer financial technology market, it’s not considered a fintech company per se. So it is not surprising that Apple has added this feature,” Dayna Ford, senior director analyst at Gartner, told TechCrunch via email.
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Also, TechSoup Donor partner, Citrix , recently determined that the business PC market is actually growing, not shrinking. The consumer PC market is the one that is shrinking. Citrix cites Gartner Device Shipment Forecasts that find that the business PC market will grow at a rate of about 10% per year for the next few years.
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