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Using Segmentation To Boost Engagement In Email Campaigns

Bloomerang

Understanding segmentation According to the experts at Gartner , segmentation is a strategic approach for understanding and engaging with diverse audiences. Misdirected efforts—like inviting an out-of-state donor to a local gala—can diminish a donor’s sense of belonging and loyalty to your organization.

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As remote work becomes normal, Ukio raises $9M for premium long-term rentals

TechCrunch

It offers rentals of one month or longer, featuring a turnkey premium experience in prime city locations in partnership with local property owners. One half is composed of new long-term residents who have landed local jobs and will eventually move into permanent housing. The initial results are promising.

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Cyberpion raises $27M Series A for its external attack surface management platform

TechCrunch

At the same time, a large percentage of enterprise IT infrastructure now sits outside of the traditional company firewall, yet a recent Gartner report noted that only 10 percent of organizations have adopted attack surface assessment solutions so far.

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HYCU locks down additional funding to grow its cloud data protection business

TechCrunch

Gartner predicted in a 2020 report that worldwide spending on information security and risk management technology and services would reach $150.4 state and local government agencies, the U.S. It’s almost certainly grown since. billion in 2021, driven in part by high-profile ransomware attacks. billion — up from $257.5

Data 101
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2021 Tableau Ambassador nominations and applications now open

Tableau

Gartner describes this customer enthusiasm as one of the key Tableau differentiators. Our ambassadors provide content to set up our leaders for success while leading their own local, virtual, or industry user group. Tableau Ambassadors were everywhere, even when many were at home in quarantine. Their enthusiasm was contagious.

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Beamy lands $9M to help enterprises detect and manage their SaaS apps

TechCrunch

It’s Jacquemin’s second venture after Local View, an advertising agency that specialized in “drive-to-store” digital marketing, or marketing aimed at attracting customers to a point of sale. Andréa Jacquemin launched Paris, France-based Beamy in 2017 with Anna Naydenova and Edouard Dossot. Looking ahead.

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Extra Crunch roundup: Crucial API metrics, US startup funding, advanced SEO tactics

TechCrunch

From the way construction projects are funded to complicated local regulations, there’s no one-size-fits-all solution for the construction industry’s tech problems. Ed Anderson, Gartner. Now that he’s stepping away from AWS and taking over for Jeff Bezos, what are the biggest challenges facing incoming Amazon CEO Andy Jassy?

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