Bloomerang

FEBRUARY 18, 2025

Many nonprofits struggle with low donor retention rates, yet the reasons supporters lapse arent always obvious. We surveyed 1,000+ donors and 380+ fundraisers to uncover the hidden challenges impacting donor retention and the small but powerful changes that can make a difference.

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Retention Donor Challenge Indianapolis 77

Nonprofit Tech for Good

DECEMBER 19, 2022

Each year Heather Mansfield of Nonprofit Tech for Good presents a free webinar featuring the top ten digital marketing and fundraising trends to prioritize in the following year. This year’s webinar, 10 Digital Marketing & Fundraising Trends to Prioritize in 2023 , was presented on December 7. What is your engagement rate?

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Trend Fundraising Digital Marketing 335

Nonprofit Tech for Good

JANUARY 16, 2022

This guide is meant to help you prepare for each season in your fundraising year. When you’re able to set the stage with analytics and donor attributes – like their wealth rating, public giving records, and personal interests – you can strengthen your understanding of each donor segment, and position your asks to speak to specific audiences.

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Fundraising Strategy Nonprofit Social Media 305

Nonprofit Tech for Good

DECEMBER 2, 2023

By Wendy Mercurio , Content & Education Specialist at Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. December is an important month for nonprofit fundraisers. Fundraisers can receive helpful cues from these intelligent tools.

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Trend Fundraising Donor Donation 332

Nonprofit Tech for Good

MARCH 13, 2025

Fundraising can feel like a never-ending series of evolving challenges. Donor retention rates are low. Join this free webinar to learn how you can transform your approach to fundraising! Individual engagement is down. How can you adapt? The key is to understand that generosity comes in many forms.

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Free Money Time Retention 148

NonProfit PRO

SEPTEMBER 4, 2024

Retention rates declining? The Nonprofit’s Guide to Donor Science will challenge everything you thought you knew about effective donor acquisition and fundraising by showing you how to revolutionize your process with our new-world approach. Is your donor pool shrinking? Average gift size down? Feel like you’ve tried everything?

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Fundraising Data Retention Donor 214

NonProfit Hub

FEBRUARY 27, 2025

5 Effective Donor Retention Strategies for Small Nonprofits Its tempting for small nonprofits to focus heavily on donor acquisition. Therefore, your nonprofit must first master the art of effective donor retention. With these benefits in mind, weve compiled a list of strategies to help your nonprofit increase donor retention.

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Retention Donor Effective Strategy 61

Nonprofit Tech for Good

MARCH 20, 2024

A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the statistics listed below can guide your nonprofit in creating and maintaining a successful online fundraising strategy. Neon One ] 72% of individuals say that the presence of a charity rating badge increases their likelihood of giving.

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Statistics Fundraising Online Nonprofit 246

Nonprofit Tech for Good

OCTOBER 17, 2021

By Emily Rose Patz , Senior Copywriter at DonorPerfect – a top-rated donor management system and fundraising platform for nonprofits. There is a fundraising software that will help your staff manage fundraising campaigns and donor data efficiently and engage and grow your donor base. 2) Training.

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Software Fundraising Nonprofit Train 339

Nonprofit Tech for Good

MARCH 20, 2018

At the time, making an online donation was a radical concept that executive staff and donors resisted, but it was a new technology that Gen X knew would change fundraising forever – they just didn’t think it would take this long. 7) Over the last 10 years, donor retention rates have been consistently weak – averaging below 50%.

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Stats Fundraising Online NGO 260

Nonprofit Tech for Good

APRIL 2, 2023

While ChatGPT may be all the buzz, have you considered how it and other artificial intelligence tools could enhance your fundraising efforts ? For nonprofits, it’s proving to be a valuable resource for writing communications, deepening engagement with supporters, and fundraising.

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Tools Fundraising Donor Analytics 362

Nonprofit Tech for Good

MAY 16, 2024

In today’s fundraising sector, technology is vital. AI is becoming increasingly important in fundraising. Traditionally, fundraising has relied on old methods. They let organizations use data to improve their fundraising. They are moving to more efficient and effective fundraising. Nonprofits can embrace AI.

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Donation Fundraising Data Donor 276

NonProfit PRO

MAY 3, 2021

Face-to-face/door-to-door fundraising, also known as canvassing, came to a screeching halt during COVID-19. For organizations that picked those strategies back up again in late 2020, the good news is the number of sustainers is up and retention rates are also up. .

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Gift Digital Retention Rate 279

Nonprofit Tech for Good

FEBRUARY 12, 2021

Every year it becomes more and more crucial for nonprofits to invest in online fundraising programs. The idea behind RoundUp App is to give the average person an approachable way to donate money, thereby helping nonprofits across the country spend more time achieving their missions instead of fundraising. How does RoundUp App work?

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Fundraising Effective Nonprofit Donation 290

Bloomerang

NOVEMBER 21, 2024

End of year is the most lucrative, high-stakes fundraising there is. A solid year-end fundraising plan can help! I’m here with an end-of-year timeline and fundraising communications calendar to make end-of-year fundraising as easy as pie. Just follow my timeline below to create your year-end fundraising plan!

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Calendar Fundraising Gift Social Media 109

sgEngage

APRIL 18, 2025

Maybe this shouldnt come as a surprise: Our post-pandemic world is full of social, governmental, and economic concerns that have an impact on our outreach and fundraising work. Take Sarah, a fundraiser friend of mine who works for a nonprofit that provides critical services to adults with developmental disabilities. Whomp whomp.

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Donor Fundraising Tech Change Management 95

Nonprofit Tech for Good

MAY 27, 2023

By Network for Good — an easy-to-use all-in-one nonprofit fundraising platform. These consistent gifts, known as recurring donations, help your organization’s long-term fundraising success and retention goals. Recurring giving is when a donor makes regular, ongoing donations to your nonprofit.

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Donation Guide Nonprofit Retention 276

NonProfit PRO

JUNE 20, 2023

Joshua Meyer, vice president of marketing at Bloomerang, will be presenting “Leveraging Technology to Improve Donor Rates” at this year’s inaugural BridgeTECH. We spoke to Meyer to get a sneak peek at his presentation.

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Rate Donor Technology Marketing 246

sgEngage

NOVEMBER 4, 2024

In that same spirit, we asked some of our favorite fundraisers to share their best piece of fundraising advice, as a way of paying it forward to other gift officers. If you’re looking for fundraising ideas that really work, put our experts’ advice to good use. Then pass it on.

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Tips Ideas Fundraising Share 105

Charity Village

JUNE 19, 2023

Interested in learning more about advanced techniques for donor retention? As a nonprofit organization, you know that fundraising is critical to your mission’s success. We’ve partnered with Keela to offer a free webinar on June 29, 2023. Register now!

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Retention Rate Donor Technique 105

Bloomerang

JUNE 3, 2022

CFRE, our very own Fundraising Coach , also known as Charity Clairity. Today’s question comes from a nonprofit employee who wants advice on how to calculate an accurate nonprofit dollar retention rate. Dear Charity Clairity, When you write “the average dollar retention is just 47%,” I’m not sure what that means.

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Retention Rate Stats Donor 113

Nonprofit Tech for Good

JULY 17, 2022

When you combine this higher annual giving level with the fact that monthly donors have much higher retention rates, you can begin to see why monthly donations are important. Part of this is due to the seasonal nature of giving, and part of this is due to the fact that fundraising tends to be cyclical. About the Sponsor.

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Donation Nonprofit Gift Donor 356

Nonprofit Tech for Good

APRIL 2, 2020

2) Conversion Rates. The mention of conversion rates often makes nonprofit pros cringe, because it sounds technical, like some jargon a marketer would use. By increasing your conversion rate to 1.5% Focusing on your conversion rate is one of the few things you can do that can truly multiply your results. 5) Retention.

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Metrics Digital Marketing Nonprofit 337

Bloomerang

AUGUST 12, 2021

Do you know your organization’s donor retention rate? According to the Association of Fundraising Professionals’ 2020 Fundraising Effectiveness Project (FEP), only 43.6% As important as it is to pay attention to donor retention, it’s equally important to know how to “move the needle”—and we do. I’d bet not. .

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Retention Donor Rate Issue 113

Bloomerang

NOVEMBER 19, 2021

What if I told you that how you recruit peer-to-peer fundraisers and donors could be more efficient and result in more donations over time? . By creating donor retention strategies for retaining your past fundraisers and donors. Let’s take a look at how you can retain your peer-to-peer fundraisers! How are they helping?

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Retention Donor Fundraising Strategy 130

DonorPerfect

MARCH 28, 2022

By Mallory Erickson Nonprofit organizations across the world are struggling with donor retention, with the average retention rate hovering around 45%. Of course, donor retention benchmarks vary depending on many factors, including the type of nonprofit. Contributors who Read More ».

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Retention Donor Organization Guide 122

NonProfit PRO

JANUARY 10, 2022

DonorPerfect is here to help you manifest a stronger fundraising strategy. Get your 2022 Fundraising Calendar to improve on key metrics like donor retention, conversion rate, and more.

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Calendar Fundraising Retention Metrics 147

Nonprofit Tech for Good

APRIL 17, 2021

With a heightened focus on building new partnerships, the importance of stewardship is often overlooked in corporate fundraising. In business, customer retention is “big business.” The impact that partner (or any kind of donor) retention can have on a charitable organization should be no different.

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Help Tips Retention Nonprofit 279

The Modern Nonprofit

FEBRUARY 4, 2025

Estimated Reading Time: 3 minutes 5 Fundraising Metrics Every Nonprofit Should Track This Year In todays data-driven world, you cant afford to guess whats working and whats not in your fundraising efforts. The 5 Key Fundraising Metrics 1. They show you whats working and where you can improve.

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Metrics Track Fundraising Nonprofit 52

Bloomerang

DECEMBER 12, 2024

Investing in strategic email marketing can amplify your fundraising return on investment (ROI), engage supporters personally, and rally even more people to champion your mission. Fundraising emails play a key role in informing your audience about your campaigns purpose, goals, and how they can show their support.

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email Marketing Guide Nonprofit 93

Candid

OCTOBER 23, 2024

Yet, according to the Fundraising Effectiveness Project , donor retention rates have been falling since 2020. Nonprofits may need to reimagine their donor engagement strategies to go beyond occasional outreach or standard fundraising appeals and forge relationships that resonate with their values and inspire continued support.

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Donor Strategy Relationship Children 105

Whole Whale

APRIL 1, 2025

Quick donation wins feel greatbut if you want to meet your fundraising goals year after year, you need more than a viral moment. You need a digital fundraising strategy that builds trust, deepens relationships, and turns curiosity into generosity time and time again. Thats where a full-funnel fundraising strategy comes in.

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Strategy Fundraising Guide Nonprofit 52

Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. With that in mind, we recommend incorporating direct mail into your fundraising plan. Refer to the data.

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Mail Retention Donor Practice 128

sgEngage

JULY 5, 2022

In regards to the key question of “are corporate matching gifts and donor retention levels related?” Matching gifts and donor retention share a positive correlation, with each variable increasing alongside the other. What to Know About Donor Retention. The Correlation Between Matching Gifts and Retention Rates.

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Retention Gift Donor Program 105

The NonProfit Times

DECEMBER 19, 2024

The less than good fundraising news continues to roll in. Donor retention continued to decline (4.6%), marking the fourth consecutive year of year-over-year negative activity. Donor retention continued to decline (4.6%), marking the fourth consecutive year of year-over-year negative activity. of new donors retained year-to-date.

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Fundraising Retention Donor Raise 52

NonProfit PRO

OCTOBER 21, 2021

As a result, retention rates have been declining over the past three years, which makes end-of-year mailings critical to the organization. Historically, due to a mandatory quiet period after Christmas, Toys for Tots did not resume development efforts until the spring.

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Campaign Group Mail Retention 189

Allegiance Group

JANUARY 28, 2025

Theres one simple truth in fundraising: people will support the things they care most about. At a deeper level, fundraising is transactional: I give you something, and you give me something in return for my charity. By contrast, relationship fundraising is a deeper, more personal connection.

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Relationship Fundraising Donor Gift 52