Nonprofit Tech for Good

JUNE 3, 2012

and author of Social Media for Social Good: A How-To Guide for Nonprofits now offers social media and online communications audits for nonprofits. The design and layout of your e-newsletter in order to maximize online fundraising success and social media ROI (Return on Investment).

Social Media 100

Social Media Communication Media Online 100

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

Social Media Roi Slidesbk. I am honored to be a part today’s WomenWhoTech online summit. I’m doing a panel titled “Social Media ROI&# with Lauren Vargas from Radian 6 and moderated by Roz Lemieux from Fission Strategy. The Four I’s of ROI. View more presentations from Beth Kanter.

ROI 104

ROI Social Media Media Social 104

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" It works sort of like an online mortgage calculator.

Social Network 74

Social Network ROI Social Media Network 74

Nonprofit Tech for Good

APRIL 14, 2013

Those 27,000+ subscribers produce more return on investment (ROI) in terms of bringing in new clients and webinar attendees than my 600,000+ Twitter followers and 40,000+ Facebook fans combined. Pitch to “Follow” on social networking sites in every issue. e-Newsletters Mobile Technology Social Media'

Newsletter 222

Newsletter Learning Social Media Social Network 222

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" It works sort of like an online mortgage calculator.

Social Network 74

Social Network ROI Social Media Network 74

Nonprofit Tech for Good

FEBRUARY 14, 2011

However, one thing that is certain is that the ROI (Return on Investment) from e-newsletters is still relatively high compared to other Web-based channels. For me, that ROI translates into webinar attendees and speaking engagements. Consequently, so has my ROI. Of course, online petitions also make great Status Update content.

Newsletter 234

Newsletter Social Media Build Media 234

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" It works sort of like an online mortgage calculator.

ROI 53

ROI Social Network Social Media Advocacy 53

NTEN

JUNE 29, 2011

By Heather Shelby, Online Membership Associate, Environmental Defense Fund. Lately, there has been much debate about the value of social media and its so-called "experts". When it comes to nonprofits – and particularly, nonprofits on Facebook – we're all looking for the answer to the question: What's the ROI? How's that for ROI?

ROI 94

ROI Facebook Advocacy Social Media 94

Nonprofit Tech for Good

JULY 9, 2012

Working within the confines of an almost non-existent online communications budget, my primary responsibilities were to maintain our website and publish a twice-monthly e-newsletter, quarterly print newsletter, and numerous print fundraising appeals through out the year. can produce significant ROI is a myth.

Social Media 257

Social Media Media Management Social 257

Nonprofit Tech for Good

SEPTEMBER 18, 2016

Facebook’s organic reach is equivilent to sending 100 donors a fundraising email and having 98 of them classified spam and consequently blocked. Nonprofits have to pay full price for advertising on social media. Nonprofits couldn’t expect social media to be free forever. But ROI is minimal in the traditional sense.

Social Media 100

Social Media Media Social ROI 100

Nonprofit Tech for Good

JANUARY 10, 2013

My blog posts on mobile technology are always the least trafficked, least retweeted, least liked and my regularly scheduled webinar on mobile communications and fundraising is the least attended of the entire series of ten webinars. My guess as to why is that many nonprofits are still trying to master the Social Web and all its tools.

Mobile 220

Mobile Web gMail United States 220

Nonprofit Tech for Good

JUNE 8, 2011

Written for the June 2011 issue of Fundraising Success Magazine , where I am writing a quarterly column throughout 2011. The brutal but honest — and hopefully well-received — truth is that the majority of nonprofits are making mistakes on social-networking sites that directly undermine their ROI. Sign our online petition!

Social Media 271

Social Media Avatar Media Ratio 271

Nonprofit Tech for Good

APRIL 2, 2016

Referral traffic, reach, and engagement is on the decline for those that do not have large followings and a social media advertising budget. As a result of this temporary decline in social media ROI, web and email campaigns are being rejuvenated and very soon digital payments within social networks will revitalize online fundraising.

Social Media 100

Social Media Media Social St. Louis 100

Nonprofit Tech for Good

APRIL 7, 2011

campaigns is essential for success in online communications and fundraising. Rather that keeping them separate, once they are merged to compliment one another, your nonprofit’s ROI begins to grow exponentially. Increasingly supporters expect to find social networking icons on your nonprofit’s homepage.

Social Media 229

Social Media Integration Websites Widget 229

Nonprofit Tech for Good

DECEMBER 28, 2010

What was the very first social media tool your organization utilized, and when? That was in the fall of 2006, when I was hired at The HSUS to manage their online marketing presence such as pay per click and banner ads. I identified a trend forming with social networking, and set up our very first profile. Listen first.

United States 225

United States Social Media Interview Media 225

Beth's Blog: How Nonprofits Can Use Social Media

MAY 7, 2009

During the NTC, ThePort Network, Inc , NTEN , and Common Knowledge released results of a survey that examines the use of social networking as a marketing and fundraising tool. The survey polled 978 nonprofit professionals about their organizations’ use of commercial social networking sites (e.g.

Social Network 61

Social Network Studies Network Social 61

Care2

APRIL 9, 2009

Has your Executive Director ever asked what is the ROI of your nonprofit's online program? It's common knowledge that online giving and participation is growing and an online strategy has to be a critical part of your fundraising mix. But just how much money should you be investing in your online strategy?

ROI 28

ROI Survey Program Online 28

Nonprofit Tech for Good

JANUARY 3, 2012

The truth is I think it has only just begun and that we’re on the cusp of a radical transformation in how we use the Internet in our personal and work lives as well as how we use it to foster social good. Don’t include a fundraising ask, simply a good old-fashioned thank you. Learn basic HTML. WWF Mobile. WWF Desktop.

Social Media 228

Social Media Media Management Social 228

Nonprofit Tech for Good

NOVEMBER 28, 2011

Originally published in the November 2011 issue of Fundraising Success Magazine where I have written a quarterly column throughout 2011. In June 2007, I presented my first social media training to a small group of nonprofits in Lowell, MA. Executives were terrified by the legal implications of using social networking tools.

Social Media 230

Social Media Media Social Stats 230

Nonprofit Tech for Good

JANUARY 14, 2013

and training (HTML, photo-editing, social and mobile media best practices ). The era of winging it in social media is over. are now integral parts of our online communications and fundraising campaigns and like any tools of value, they requite a minimal level of financial investment. Facebook, Twitter, YouTube, etc.

Social Media 225

Social Media Media Management Social 225

Nonprofit Tech for Good

DECEMBER 5, 2010

Title: Multimedia/Online Coordinator. What was the very first social media tool your organization utilized, and when? The first social networking tool the organization utilized was MySpace is 2007. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI.

Social Media 205

Social Media International Interview Examples 205

The Science Behind Engaging your Supporters

SEPTEMBER 24, 2018

Thousands of nonprofits use EveryAction every day to raise money, manage offline fundraising through pledges and grants, send emails, run nonprofit digital advocacy campaigns, and so much more. Utilize a sophisticated online advocacy platform. It's offline fundraising tools were built for development pros.

Advocacy 88

Advocacy Offline Gartner Nonprofit 88

Care2

JUNE 5, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Tens of millions of people are doing business online.

Social Media 47

Social Media Online Advocacy Media 47

Care2

NOVEMBER 15, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" So, which one social network should you consider for your next campaign?

Demographics 28

Demographics Social Network Social Media Network 28

Care2

NOVEMBER 15, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" So, which one social network should you consider for your next campaign?

Demographics 28

Demographics Social Network Social Media Network 28

NonProfit Hub

FEBRUARY 12, 2014

Fundraising events are a mainstay in your world, but let’s be honest—they can take a lot of time, money and effort to pull off. If you calculated your ROI on your latest fundraising event, how would you fare? Use All Available Online Channels to Promote and Manage Your Events. On second thought, don’t answer that.

Fundraising 64

Fundraising Hosting ROI Captivate 64

Care2

FEBRUARY 17, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Demographics 45

Demographics Social Media Online Advocacy 45

Care2

APRIL 22, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" DZ: Is there more than one person that tweets for your organization?

Social Media 68

Social Media Twitter Action Advocacy 68

Care2

JUNE 13, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" According to a recent BusinessWeek article , Cameron A.

Facebook 50

Facebook Social Media Advocacy Online 50

Care2

AUGUST 12, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Social Network 28

Social Network Mobile Social Media Network 28

Care2

MAY 22, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" The result was an in-depth eleven page report.

Social Media 31

Social Media Online Advocacy Case Study 31

Connection Cafe

JULY 20, 2017

Peer-to-peer fundraising or P2P fundraising is a style of fundraising where an organization recruits supporters to solicit donations from their friends and family on behalf of that nonprofit. While we are seeing declines in traditional P2P fundraising, we are also seeing tremendous growth in the crowdfunding space.

Fundraising 43

Fundraising Cancer Michigan Virtual 43

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2008

Wendy Harman, American Red Cross According to Wendy Harman, employees at the Red Cross were blocked from accessing social networking sites, like Facebook, from work. Is it 100% social media or does it include other online/Internet marketing? Officially, it's 100% social media. that are easy to grab and use.

Social Network 53

Social Network Site Network Disaster 53

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2008

TechSoup has just published the second article on a three-part series on Social Networks and Nonprofits. The first article, Should Your Organization Use Social Networking Sites? Signs that a social networking site might work ??? A new role here to facilitate these Wired fundraisers. or not work ???

Social Network 50

Social Network Benefit Network Organization 50

Care2

JUNE 30, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" 60) Search « How Sticky is Facebook? Stay-tuned.

Social Media 40

Social Media Advocacy Online Tips 40

Care2

MAY 22, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" The result was an in-depth eleven page report.

Social Media 31

Social Media Online Advocacy Case Study 31

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2010

And since, the busy season is coming up for all you nonprofit fundraisers – year end giving and Network for Good has just announced a Year-End Giving Challenge , I thought a guest post from Michael Hoffman about you can incorporate video to power your campaigns was in order. How big is video online?

Video 107

Video El Salvador Donation Fundraising 107