NonProfit PRO

OCTOBER 3, 2023

There is some incredible work being done through direct mail, but direct response strategies are not a relational approach to your mid-level programs. Here, I break down each of the needed mid-level fundraising program elements.

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NonProfit PRO

OCTOBER 5, 2021

20, just as nonprofits were launching or preparing to launch their year-end fundraising email campaigns, Apple implemented its Mail Privacy Protection along with new features that fundamentally alter how organizations conduct their email outreach.

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Pamela Grow

DECEMBER 11, 2024

Your donors arent just names in your nonprofits CRM. The messages you send are more than fundraising appeals ; theyre opportunities to nurture relationships, share your story, and inspire action. In an age dominated by digital outreach, direct mail fundraising remains a powerful tool for nonprofits to connect with donors.

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NonProfit PRO

AUGUST 2, 2022

Direct mail is a vital component to fundraising. However, we continue to face paper shortages that will last well into 2023. As you approach the big fall and end-of-year push, here are five tips to ease the paper situation.

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NonProfit PRO

JUNE 22, 2021

Direct mail fundraisers, this blog post is dedicated to you. The tendency to think about the offline and online channels as separate sandboxes is inadvisable for many reasons, but today we’d like to focus on a direct-mail-centric reason — one that is costing you revenue.

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Nonprofit Tech for Good

SEPTEMBER 27, 2021

By Denise Dunbar , a Digital Fundraising Strategist at MobileCause , where she helps nonprofits accelerate their fundraising and engagement efforts through giving and marketing strategies. In fact, according to the 2020 Global Trends in Giving Report , 33% of donors give tribute gifts to family and friends.

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Giving Fundraising Strategy Nonprofit 358

Nonprofit Tech for Good

FEBRUARY 17, 2022

Here are 4 tips to help you plan a successful massive fundraising event. Your data also has the potential to help you better understand how to reward and recognize top fundraisers and volunteers and plan your daily work. Step 2 : Meet once per month or as regularly as needed for your event’s fundraising timeline.

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Fundraising Tips Management Nonprofit 358

Nonprofit Tech for Good

OCTOBER 15, 2022

Your nonprofit does incredible, life-changing work. Your year-end fundraising campaigns should show your donors what you’ve accomplished together over the past year, and invite them to give toward an even brighter future. Embrace a multichannel fundraising strategy. Include inspiring stories and testimonials. About the Author.

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Campaign Fundraising Tips Social Media 340

Nonprofit Tech for Good

JUNE 1, 2021

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. To receive future updates about the Global NGO Technology Survey data, please sign up for Nonprofit Tech for Good’s email newsletter.

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Nonprofit Tech for Good

JANUARY 31, 2021

Each year Nonprofit Tech for Good features a new set of online fundraising tools that are timely and relevant for the year to come. This year’s tools tap into fundraising trends that have emerged as a result of the COVID-19 pandemic, from t-shirt fundraising for virtual events to contactless in-person giving.

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The Fundraising Authority

SEPTEMBER 22, 2022

An organization’s annual fundraising appeal letter is a yearly letter that gets sent out to your current donors asking for general operating funds for your nonprofit organization. While not every nonprofit organization utilizes annual appeal letters, it has been my experience that most do. Write professional drafts with A.I.

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Nonprofit Tech for Good

JULY 31, 2020

By Christy Smaglio , Instructional Writer at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Creating measurable goals with actionable items is vital to a fundraising strategy, and just as important is checking in to see how you’re doing. This Year Vs. Last Year.

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Goal Fundraising Pledge Nonprofit 313

Nonprofit Tech for Good

FEBRUARY 14, 2018

Through a process of trial and error, the Beagle Freedom Project is learning how to effectively use Facebook’s Fundraising Tools and they are being rewarded with more than likes and hearts – their followers are donating! Finally, it is worth noting that: 1) Facebook’s Fundraising Tools are free to use. Newly Released!

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NonProfit PRO

AUGUST 8, 2023

As we move into the last five months of the year, nonprofits are gearing up for a busy fall and winter fundraising season. With that in mind, it’s time to lay out your strategy for your direct mail campaigns to increase your donations.

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Bloomerang

DECEMBER 12, 2024

Yet, as a lifelong advancement professional for three institutions of higher education, and now as a fundraising consultant/trainer, I have serious questions about the potential of artificial intelligence, or the ubiquitous AI, in the profoundly unique discipline of resource development. Nothing is as personal as fundraising.

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Bloomerang

NOVEMBER 8, 2024

CFRE, our very own Fundraising Coach , also known as Charity Clairity. USPS mailings are getting expensive and it has been suggested we might save money by including our next impact report (slated for dropping in Dec) in with our appeal – or perhaps AS the appeal, with an accompanying cover letter. How to mitigate this risk?

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Nonprofit Tech for Good

APRIL 3, 2022

Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.).

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Fundraising Donation Donor Social Media 362

Bloomerang

NOVEMBER 22, 2024

End-of-year fundraising is like our version of the Superbowl. With many nonprofits raising as much as 50% of their budget in December alone, there’s a lot at stake — and a lot of end-of-year fundraising problems to overcome. If you’re like most nonprofits, it’s around 30-40%. They aren’t! Don’t believe me?

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NonProfit PRO

JANUARY 13, 2025

Some nonprofits are under the impression that sending multiple mail and email appeals constitutes an intrusion in donors lives. Nonsense.

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Nonprofit Tech for Good

JULY 25, 2019

Okay, so you’ve decided you’re going to throw a nonprofit fundraising event… virtual high fives. Nonprofit fundraising events can be a great opportunity to bring the support of donors, volunteers, and fundraisers together in real life to rally around your cause, whether it’s through a nationwide 5k or a local bowl-a-thon.

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NonProfit PRO

AUGUST 4, 2023

Large-scale direct mail campaigns are often based around postal discounts to lower rising postal costs, but there are so many other innovations that may be worth your consideration to improve your organization’s direct mail campaigns’ revenue. Here’s a look at some of those direct mail innovations.

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Mail Campaign Test Nonprofit 241

Wild Apricot

OCTOBER 28, 2024

Nonprofit direct mail fundraising is a great way to find new donors. Here are our best tips for making sure your campaign is a success.

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Nonprofit Tech for Good

JULY 21, 2019

Fundraising Stats. of overall fundraising in 2018 came from online giving ( Charitable Giving Report ). 11% via direct mail/post. of overall fundraising in 2018 came from online giving ( Charitable Giving Report ). 11% via direct mail/post. Email Fundraising. The average online gift in 2018 was $96.40

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Social Media Stats Fundraising Media 279

Nonprofit Tech for Good

MARCH 20, 2024

A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the statistics listed below can guide your nonprofit in creating and maintaining a successful online fundraising strategy. NextAfter ] The average return on ad spend (ROAS) for fundraising ads on Meta platforms is $0.50

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Statistics Fundraising Online Nonprofit 246

Nonprofit Tech for Good

APRIL 27, 2023

When nonprofits started to experiment with digital marketing in 1990s and early 2000s, the few tools that were available were expensive and limited in their functionality. Nonprofits can use it to study past versions of their website and to monitor their progress in web design over time. Websites & Email 1. See also OptInMonster.

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Resource Tools Digital Marketing 361

Bloomerang

OCTOBER 10, 2024

I was meeting with my friends from Allies Against Slavery the other day to share fundraising ideas when someone said they’d received 147 text messages in just two days about the election. All that noise could have you worried about how to navigate year-end fundraising in an election year, amidst the high volume of election ads.

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NonProfit PRO

FEBRUARY 1, 2022

Direct mail is extremely effective for nonprofit fundraising. You should not stop sending direct mail, but there are some things you can do to decrease the amount of postage you pay. With ever-increasing postage rates, it can eat away at your donations.

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NonProfit PRO

FEBRUARY 4, 2022

Once again, nonprofits can invest in marketing outreach efforts to raise awareness. But instead of sending out the usual text messages, emails and bulk flyers in the mail, there are outreach methods and engagement techniques that can enhance and improve response rates and hopefully fundraising totals.

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NonProfit PRO

APRIL 25, 2022

While the concept of fundraising via e-appeals and mail may sound so last century, I assure you it is an important foundational piece for a fundraising program of the 2020s.

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Bloomerang

NOVEMBER 21, 2024

End of year is the most lucrative, high-stakes fundraising there is. A solid year-end fundraising plan can help! I’m here with an end-of-year timeline and fundraising communications calendar to make end-of-year fundraising as easy as pie. Just follow my timeline below to create your year-end fundraising plan!

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NonProfit PRO

NOVEMBER 7, 2022

Informed Delivery can increase the effectiveness of your direct mail fundraising campaign while decreasing your postage costs. With only two more months left to take advantage of its dual benefits, here are the answers to the frequently asked questions I get on this strategy.

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Nonprofit Tech for Good

MAY 16, 2024

By Stasia Hural , Digital Marketing Lead at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. In today’s fundraising sector, technology is vital. AI is becoming increasingly important in fundraising.

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NonProfit PRO

FEBRUARY 1, 2024

What is a fundraiser to believe? Depending on who you ask, you will hear that the stamped envelope gets more donations, or it doesn't matter.

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Nonprofit Tech for Good

APRIL 15, 2020

This is the third post in a year-long blog and webinar series called 101 Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. of a nonprofit’s total revenue – and those numbers will continue to grow.

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NonProfit PRO

NOVEMBER 23, 2022

I typically go through my stack of mail once a week to scan in new ideas or things I particularly like because I learn from what you as fundraisers do at your nonprofits. Well, as a special Thanksgiving message, I wanted to share some holiday bloopers I’ve seen recently.

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Nonprofit Tech for Good

JULY 17, 2022

When a donor signs up for a recurring donation online, there are no checks to mail and no monthly reminders needed; much of the expense and hassle on the nonprofit’s side have been eliminated. In light of these advances, it’s time for your nonprofit to consider developing its own online recurring giving program.

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Bloomerang

DECEMBER 2, 2024

You’ve sent a fundraising email to your nonprofit’s email list. And that’s when you know it’s time to troubleshoot your fundraising email. And that’s when you know it’s time to troubleshoot your fundraising email. For many nonprofits, most emails go to their entire list with little to no targeting.

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