Neon CRM

NOVEMBER 15, 2023

Direct mail is too often associated with the past. Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. Here’s why!

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Mail Campaign Donor Tips 52

Nonprofit Tech for Good

MAY 16, 2024

In today’s fundraising sector, technology is vital. AI is becoming increasingly important in fundraising. Traditionally, fundraising has relied on old methods. These include direct mail, phone calls and messages, and in-person solicitations. They let organizations use data to improve their fundraising.

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Donation Data Fundraising Analytics 239

Nonprofit Tech for Good

APRIL 3, 2022

Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.).

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Fundraising Mail Law Donation 328

Nonprofit Tech for Good

FEBRUARY 17, 2022

How are you measuring your success? Here are 4 tips to help you plan a successful massive fundraising event. The good news is there is an invisible string connecting all the positive experiences above, so measuring your event’s success , reach , and therefore, growth can be a domino effect. Focus on Experience. About the Author.

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Tips Fundraising Management Cancer 318

Nonprofit Tech for Good

JULY 31, 2020

By Christy Smaglio , Instructional Writer at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Creating measurable goals with actionable items is vital to a fundraising strategy, and just as important is checking in to see how you’re doing. This Year Vs. Last Year.

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Goal Fundraising Pledge ROI 310

CauseVox

SEPTEMBER 9, 2024

Autumn definitely means “go time” in the life of a fundraiser, often because it signals the start of year-end , a period of time you may get upwards of 60% or more of your annual donations. Even if you don’t follow a definitive fundraising calendar , it’s still vital to come up with a year-end fundraising plan —and stick to it.

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Calendar Fundraising Template Campaign 91

NonProfit PRO

AUGUST 24, 2022

It’s how we measure what works and what doesn’t. In fundraising, it’s critical because if there’s one lesson we’ve all learned over and over, it’s that direct mail is counterintuitive. Testing is about the most basic best practice we have in direct marketing. Logic and common sense do not apply. Except when they do.

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Test Lesson Mail Measure 243

sgEngage

JANUARY 30, 2024

Artificial Intelligence (AI) fundraising may seem like no more than the newest philanthropy buzzword. If your nonprofit is ready to dive deeper into the world of AI fundraising to boost donor engagement with your mission, this is the place to start! In reality, many nonprofits like St.

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Tools Donor Fundraising Survey 95

Candid

AUGUST 18, 2021

If efficiency, technology, and smarter fundraising have been on your nonprofit’s radar, you’ve almost certainly encountered artificial intelligence (AI). . AI can completely change how nonprofits engage donors and prepare for fundraising appeals. Reduced overhead costs of broad fundraising outreach. How AI for Nonprofits Works.

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Course Fundraising Analysis Mail 115

Bloomerang

SEPTEMBER 14, 2022

I had the pleasure recently of teaming up with my fundraising bestie and copywriting guru Julie Cooper to host an “ End of Year Appeal Writing Made Easy ” workshop. Included in this article you’ll find: The results of our flash polls we conducted on year-end fundraising. 34% were only sending out 2-3 appeals (direct mail and email).

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Question Fundraising Org Mail 95

Neon CRM

AUGUST 18, 2023

Getting started with nonprofit fundraising can be a thrilling journey. To succeed, it’s important to grasp the basics of three strategies: email fundraising, direct mail fundraising, and fundraising events. acronym to guide your team through setting the right objectives for your fundraiser.

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Guide Fundraising Mail Metrics 52

Nonprofit Tech for Good

DECEMBER 6, 2019

By Katie Casillas , director of marketing at GolfStatus.org , an event management platform specifically for golf fundraisers. Golf fundraisers are a huge opportunity for outreach, stewardship, and certainly for fundraising. Is fundraising your key priority? Here are ten tips to consider ahead of your 2020 event.

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Practice Tips Fundraising Sponsor 243

Bloomerang

AUGUST 16, 2021

In part one of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. You know what they say about measurement, right?

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Analytics Strategy Fundraising Benchmark 125

Candid

APRIL 6, 2023

Peer-to-peer fundraising campaigns have become an increasingly popular strategy for nonprofits in recent years. Think about peer-to-peer fundraising as a ripple effect: One person connects their friends, which expands into reaching those friends’ social circles, and so on.

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Campaign Fundraising Mail United States 91

Bloomerang

JANUARY 3, 2022

You survived the end-of-year fundraising season ! . After you’re done celebrating your wins, it’s time to evaluate the success of your end-of-year fundraising campaign. . In this post, I’ll walk you through why that’s important and what metrics you should measure. . So, ask yourself : What was your original fundraising goal?

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Evaluation Metrics Campaign Fundraising 112

Allegiance Group

MAY 20, 2024

Overall, fundraisers felt optimistic near the end of 2023. Nonprofits say: “(Donors) are more cautious and want even more information about measures of success for our programs.” Changes in Fundraising Strategies Nonprofits are adapting their fundraising strategies to accommodate these shifts. Contact us today.

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Trend Donor Guide Fundraising 52

Greater Giving

MARCH 12, 2024

Elevate Your Impact: Crafting a Winning Fundraising Plan for Your Next Charity Event As a nonprofit professional, you understand the importance of effective fundraising. A well-crafted fundraising plan can be the difference between exceeding your goals and falling short. But where do you begin? increasing donor base by 20%).

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Charity Fundraising Literacy Photography 40

Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? For example, if a mailed appeal with a matching gift incentive consistently outperforms others, keep using that format. Creativity matters only if it sells.

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Lesson Fundraising Digital Test 59

The Modern Nonprofit

SEPTEMBER 12, 2023

Estimated Reading Time: 4 minutes Strategic Planning for Year-End Fundraising: Setting the Stage in September September serves as a transitional gateway bridging the carefree summer days with the strategic year-end hustle for nonprofits. So, let’s demystify how to pave the roundabout of a successful year-end fundraising campaign.

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Fundraising Synchronous Platform Campaign 59

Bloomerang

MAY 31, 2022

Your nonprofit’s fundraising strategy encompasses more than just earning donations from supporters. That’s why developing a strategic fundraising plan is necessary. We’ll cover: Why you should create a fundraising strategy. 6 elements your fundraising strategy should include. 10 steps to build your fundraising strategy.

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Strategy Develop Fundraising Nonprofit 105

Bloomerang

AUGUST 30, 2023

These advancements mean you have the budget available to invest in new fundraising software that can streamline your fundraising tasks and empower you to raise even more. Now, you’re probably wondering how to find not just a robust fundraising platform, but buy fundraising software that serves your organization for the long term.

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Software Guide Fundraising Platform 90

CauseVox

APRIL 29, 2021

Need to create your 2021 fundraising plan? Register for the course, “How To Create A Fundraising Plan For 2021” for only $115. “If And as far as fundraising planning goes, your fundraising plans were thrown off. Creating a Fundraising Plan. Creating a fundraising plan may seem daunting.

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Calendar Template Guide Fundraising 98

Bloomerang

AUGUST 21, 2023

This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. 1,071 fundraising professionals were surveyed at small and medium-sized nonprofits supporting a variety of causes. Not all fundraising programs look alike.

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Action Report Practice Fundraising 75

Allegiance Group

SEPTEMBER 18, 2024

Through an omni-channel fundraising and marketing approach, you can forge deeper, longer-lasting relationships with those who support you. For instance, if you have a robust direct mail program, you might expand that into the digital space through emails. The same goes for your nonprofit constituents.

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Channel Build Structure Mail 52

CauseVox

OCTOBER 21, 2021

Autumn definitely means “go time” in the life of a fundraiser, often because it signals the start of year-end , a period of time you may get upwards of 60% or more of your annual donations. Even if you don’t follow a definitive fundraising calendar, it’s still vital to come up with a year-end fundraising plan—and stick to it.

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Campaign Fundraising Calendar Template 85

DipJar

JANUARY 21, 2021

If only fundraising was as easy as ‘just’ asking for money, right? Pick up the phone to say ‘thank you’, send a personalized email, or mail a handwritten note. Now that you’ve defined your impact, it’s time to measure it. So, how do you measure impact? New Donors.

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Money Raise Fundraising Newsletter 98

Neon CRM

NOVEMBER 17, 2023

We’ll also be sharing the important metrics you need to keep an eye on to measure your performance. Fundraising 10 Steps to Plan a Successful Membership Drive 9 min read Read Now 3 Membership Engagement Strategies That Boost Member Retention You worked hard to grow your member base. What is a Membership Engagement Strategy?

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Strategy Measure Social Media Metrics 98

Bloomerang

APRIL 26, 2021

You may be wondering where to focus your fundraising as we emerge from the fog of 2020 and into, perhaps, a less cloudy future when it comes to nonprofit giving trends. has hovered around 2% of GDP ever since it began being measured post W.W.II. Who laid off their fundraising and marketing staff, and cut back on donor communications.

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Trend Strategy Giving Fundraising 137

Get Fully Funded

AUGUST 19, 2024

Preferred donation and communication channels: Knowing donors’ preferred methods of giving (online donations, mailed checks, text-to-give) ensures a convenient donation process. Likewise, understanding how donors prefer to be contacted (email, phone, text, mail, social media) helps them see your communication.

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Data Marketing Donor Mail 59

Top Nonprofits

MARCH 12, 2021

The new year is off and running, and many nonprofits are starting to plan for this year’s fundraisers. It’s the perfect time to reevaluate your fundraising strategies, leaving the less effective approaches in the past, and considering the addition of (or emphasis on) some new ones. Let’s get started! Emphasizing Mobile Giving.

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Trend Campaign Fundraising Mobile 98

Beth's Blog: How Nonprofits Can Use Social Media

MAY 8, 2019

Network For Good hosted a virtual conference today called “ Fundraise Like Netflix: Engaging Donors in a Subscription-Driven World ,” that included several hours of online presentations about strategy and tools for getting repeat donors. It requires having the right data and acting on it.

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Campaign Fundraising Adobe Test 115

Qgiv

JUNE 23, 2021

If you want to attract more participants to your peer-to-peer fundraising event, consider how you’re marketing it! What other ways can you get more eyes on your fundraiser? Read on for Qgiv’s peer-to-peer fundraising best practices for event marketing. Direct mail appeals are most successful with Baby Boomers.

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Practice Marketing Fundraising Social Media 52

Get Fully Funded

JUNE 27, 2022

When you’re halfway through the year, it’s a good time to conduct a midyear fundraising evaluation. Because wherever you are with your fundraising, no matter how far behind you think you are, with six months remaining in the year, you have plenty of time to make changes and raise more money. Or if you aren’t a numbers person.

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Evaluation Fundraising Raise Grant 72

Neon CRM

AUGUST 18, 2023

While the end of the year can be a time to relax and unwind, it’s also a season for nonprofits to ramp up fundraising. Ask questions like: Have donors responded better to email over direct mail? Do our direct mail pieces get a better response than social media? Set S.M.A.R.T. Goals S.M.A.R.T. would work best for each.

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Campaign Giving Tips Mail 98

Qgiv

JUNE 23, 2021

As your nonprofit organization continues to grow, it’s time to consider investing in an effective fundraising platform that truly accommodates your nonprofit’s size, financial needs, and developing fundraising strategies. Why is fundraising important for nonprofits? Leverage Nonprofit Fundraising Best Practices.

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Campaign Effective Fundraising Nonprofit 98

Nonprofits Source

JUNE 26, 2024

Between fundraising events and various campaigns, different fundraisers require different marketing approaches. You invest in nonprofit fundraising software and purchase or rent prospect lists—but have you considered first looking toward your existing base of support?

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Gift Program Marketing Strategy 52

BoardAssist

DECEMBER 15, 2014

Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. This week guest blogger Gail Perry is back with her top tips to help us all raise more money by mail. 112 Tips to Raise More Money by Mail. Thanks Gail! Penelope Burk).

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Mail Money Raise Tips 61