M+R

OCTOBER 17, 2023

Test 1: UCS and the Campaign-Specific Header The Union of Concerned Scientists asked: Does including a visually compelling, campaign-specific header image with a donate button increase the click rate and revenue per recipient? Standard Header ( Control ) Graphic Header (Test ) The control version saw a higher click rate ( + 10.2%

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Test Websites New York City Images 52

M+R

OCTOBER 24, 2023

Test 1: Feeding America and the Ask String Feeding America asked: Does decreasing the monthly gift ask string impact the monthly gift conversion rate? There’s never too much optimization of the donation form in our humble opinion, so let’s dive in with two hot tests about optimizing monthly ask strings. first appeared on M+R.

Test 59

Test Donation New York City America 59

TechImpact

SEPTEMBER 27, 2013

Check out these compelling statistics: Click-through rates are 158% higher on emails with social sharing buttons. Subject lines under 10 characters long had an open rate of 58%. 64% of decision-makers read their email via mobile devices. Emails are 22.2% more likely to be opened if the subject line is personalized.

Mobile 199

Mobile email Summary License 199

Bloomerang

SEPTEMBER 12, 2022

As a nonprofit professional, you understand the importance of fundraising for your organization. Social distancing requirements during the COVID-19 pandemic increased the need for online fundraising and proved the success of online services. This is where fundraising software comes in. Fundraise Up. Online Giving.

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Software Fundraising Nonprofit Gift 78

Get Fully Funded

NOVEMBER 14, 2022

Use Normal Language in Your Story A long, drawn-out, flat story with a bunch of numbers and statistics and jargon is not a good way to convey your message and your needs. Here are two different examples for the same fundraising Ask. A note about music: Do not use licensed music without permission. So, always continue your story.

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Storytelling Fund Raise Music 139

Connection Cafe

JULY 22, 2015

Cloud services are maturing at unprecedented rates and nonprofits now have options they’ve never had before. Ironically, these cloud services are typically offered at costs that are more economical than traditional licensed software and internal support expenses combined. Here are 5 reasons the cloud is right for your organization: 1.

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License Nonprofit Mobile Integration 20